Lead on Purpose

JUNE 2, 2012

Product managers in coalition organizations know this all too well. How do you drive your goals when you are not in a line on an organizational chart? My largest client is in the apparel industry with a multiplicity of brand names. As a result, their organizational structure is not dependent on the normal hierarchal approach.

Leadership 200

Leadership Apparel Productivity Products 200

Coaching Tip

APRIL 29, 2011

Creating this kind of tension should be the goal,” Mr. Kesler says. “Effective organization design creates connections among the many competing objectives of a large company – balancing global and local authority, setting up good, creative conflict.

Development 112

Development Bureaucracy Globalization Middle Management 112

Skip Prichard

NOVEMBER 16, 2021

What are some of the hallmarks of an authentic personal brand? A strong and sustainable personal brand must be authentic at its roots. Somebody’s motivation must be genuine, their goals must be realistic, and the timeline must be manageable. Brands evolve and mature and grow just as we do.

Reputation 121

Reputation Brand How To Media 121

Harvard Business Review

FEBRUARY 22, 2024

Traditional social efforts like standard volunteering and environmental goals lack impact due to their inability to establish a unique and emotionally engaging identity.

Brand 23

Brand Execution Customer Loyalty Loyalty 23

Skip Prichard

SEPTEMBER 24, 2019

Over the past 27 years of my career in marketing, brand management and executive search + coaching, I’ve found time and again that organizations have blind-spots when hiring talent. The C-suite, HR, and hiring managers need to take stock of their hiring and resignation systems so they can move quickly when someone resigns.

Emotional Intelligence 74

Emotional Intelligence CTO Stress Exit Strategy 74

Strategy Driven

JANUARY 11, 2016

What better way to start off the New Year than assessing areas that need improvement and establishing new goals for the immediate and long term future. Similar to the brand of a company, your personal brand is the feeling and experience that people have when they interact with you, think about you, or talk about you.

Career 50

Career Company Brand Long-term 50

Harvard Business Review

JUNE 4, 2018

That makes simple and engaging user experience design for management key. That’s the design goal. Their goal is not to sell more, but to learn more about prospects. Practically everything a digitally-dependent knowledge worker sees, hears, or swipes can become a recommendation.

Engineering 8

Engineering Marketing Advertising Brand Management 8

Harvard Business Review

JUNE 1, 2018

A key idea in this approach is that the marketing goals for which the data are being gathered are taken into account in the process of synthesizing, thereby carefully trading off the loss of information with the gain in protection.

Retail 8

Retail Metrics Brand Brand Management 8

Harvard Business Review

MAY 24, 2012

Every business day, companies cede hard evidence to the political agendas of a willful manager or department, and these companies span geographies, industries, revenues, and market segments. As people from different departments with different ideas and goals work together, philosophical differences are almost guaranteed.

Merchandising 11

Merchandising Risk Management Supply Chain Retail 11

Harvard Business Review

MARCH 13, 2018

It requires the company to have a clearly articulated brand identity and its leaders to cultivate a positive, multidimensional connection between employees and that brand identity. The goal is to make sure employees know what the brand stands for and are committed to reinforcing it with their actions.

Company 14

Company Brand Report Training 14

Harvard Business Review

OCTOBER 26, 2017

“The manager might think you’re not going to stay, so it is a waste of time and effort. Or the hiring manager might look at you as a threat.” ” Your goal, therefore, is “ to make sure the interviewers don’t shy away from you.” ” Here are some tips to help you get them on your side.

How To 12

How To Long-term Marketing Case Study 12

Leading Blog

AUGUST 21, 2012

Our good friend, Claude Roessiger has long experience with luxury brand management. He likens our concept of The Main Thing to a strong brand. "A A brand, he explained, "produces an emotional response and at the same time communicates to all how to behave." What is The Main Thing for your organization? Dr. George H.

Organization 284

Organization Mission Statement How To COO 284

Harvard Business Review

OCTOBER 30, 2012

Brand managers at P&G, for instance, get a constant feed of consumer sentiment from social media. The jobs that remain demand more initiative, insight, and problem solving as well as emotional intelligence, relationship skills, and teamwork — like diagnosing a patient's condition.

Process 15

Process Strategy Offshoring Information Technology 15

Harvard Business Review

AUGUST 4, 2015

Just as the PVP became institutionalized throughout the organization, validating the assumption that “we’re all the same,” brand managers and product developers learned the opposite lesson: “We’re all different.” Recategorize.

Globalization 8

Globalization Company Self-aware Merchandising 8

Harvard Business Review

APRIL 25, 2011

Brilliant brand management is multi-media and cause-related. Real monarchs, in the Western world and increasingly elsewhere, must align their goals with those of the public, get the approval of elected governments, and exhibit the common touch. This doesn't include the cost of the gifts others lavish on the newlyweds.

CEO 16

CEO Apparel GDP Audience 16

Harvard Business Review

FEBRUARY 28, 2018

After working with HR to narrow down the list of candidates, she had two finalists, both internal: Molly Ashworth, a brand manager on her team in the cleaning division, and Ed Yu, a rising star from BBI’s beauty division. Aliyah liked Molly and respected her work. Molly had been an 83% match, according to the algorithm.)

Case Study 10

Case Study White Paper Analysis Brand Management 10

Harvard Business Review

JUNE 16, 2016

Maybe a brand manager is moved to a different department, but little else changes – the same consultants are hired, the same “best practices” are pursued – and organization itself rarely actually learns. We must start to think differently about how business, management, and strategic intelligence works.

Planning 8

Planning Competitive Intelligence Pharmaceuticals Brand 8

Harvard Business Review

JULY 17, 2013

You can argue that it boosts a company''s brand , manages risk , and just plain saves money. These campaigns and individuals are successful because they reinforce the company''s brand and goals around both sustainability and consumer engagement. Behind every great communicator is a great strategy.

Media 9

Media Public Relations Brand Video 9

Harvard Business Review

MARCH 7, 2012

The tools will vary depending on the size of your organization, the degree that brand management is embodied in the decisions you make, and the number of people actually involved in the development of communications. At a minimum, you should have brand standards that give "rules to create by" for your creative team.

Brand 14

Brand Audience Tools Planning 14

Harvard Business Review

JUNE 13, 2014

Approaches like these overlook the importance of brand strategy as the foundation for a successful launch. Having a brand strategy in place ensures that your internal team is aligned around the same goals, and helps determine how you plan to differentiate your product and win loyal customers.

Brand 9

Brand Ries Entrepreneur Agility 9

Harvard Business Review

JANUARY 23, 2014

If, as Dave suggests, there isn’t any ideal design model, then how does one choose an approach to designing an organization that is robust enough to address the dual goals of achieving efficiency and investing in growth at multiple levels of the organization? So leaders at many different levels need to get in on the act.

Ulrich 8

Ulrich Cost Efficiency Consultative 8

In the CEO Afterlife

JUNE 19, 2011

As a young Brand Manager, I pounced on consumer insecurities, pumping products that solved bad breath, armpit odor, yellow teeth and bad skin. Those were the heyday of problem/solution brands such as Scope Mouthwash, Ban Deodorant, Ultra Brite Toothpaste and Clearasil Cream. We operate by the mantra of “use it or you lose it.”

Advice 147

Advice Marketing Marketing Strategy Brand 147

N2Growth Blog

JUNE 11, 2010

The good news is, your new commitment to listening will help you achieve your goal of producing better content. Let me say this as clearly as I can…a ready, fire, aim approach will rarely find the target. I will be looking out for more good articles from you. So long, [link] mikemyatt Hi Justino: Thanks for your comment.

Media 386

Media Influence Blog Real Estate 386

Harvard Business Review

FEBRUARY 1, 2013

"You're trying to create a clear association between your brand and a certain kind of feeling or a certain kind of style or a certain kind of approach," explains Jonah Sachs. The goal is to sort of announce whatever your new or slightly tweaked brand position is."

Brand 8

Brand Advertising Storytelling Audience 8

Harvard Business Review

AUGUST 9, 2016

But to take charge of the customer experience and steer the company toward adding more value to the customer experience, Joachimsthaler said marketing leaders must broaden their scope and jettison much of what they think about brand management.

Marketing 9

Marketing Content Insurance Brand 9

Harvard Business Review

JULY 24, 2014

A brand can’t just be a promise; it must be a promise delivered. And brand stewardship can no longer be under the exclusive purview of marketing departments and brand managers. Brands may drive communications activities, but little else. A brand council is how savvy companies ensure this happens.

Brand 8

Brand Strategy Advertising Brand Management 8

Harvard Business Review

OCTOBER 14, 2014

How do some brands manage to resonate so strongly with the public that they seem to get woven into the fibers of culture? Recently the company introduced a new mantra to its network of instructors, “Let It Move You,” that it’s now promoting to the public in a TV advertising campaign.

Long-term 8

Long-term Trends Brand Succession 8

Harvard Business Review

NOVEMBER 1, 2013

Most ACOs use an organizational structure, the foundation model , which has a serious shortcoming: It limits the extent to which an ACO’s practicing physicians must commit themselves to the goals of performance improvement and cost containment. No entity can benefit at the expense of the others.

Organization 8

Organization Chief Executive Officer Health Care Insurance 8

Harvard Business Review

JANUARY 4, 2011

The pace of our online lives intensifies the need for absolutely clarity about our personal and professional goals: the Internet hurls so many tasks, distractions and genuine opportunities our way that it's easy to get blown off course. Am I choosing to be a brand or a person online?

Media 15

Media Brand ROI Commitment 15

Harvard Business Review

JANUARY 4, 2011

The pace of our online lives intensifies the need for absolutely clarity about our personal and professional goals: the Internet hurls so many tasks, distractions and genuine opportunities our way that it's easy to get blown off course. Am I choosing to be a brand or a person online?

Brand 15

Brand Media ROI Commitment 15

In the CEO Afterlife

APRIL 10, 2011

Upon graduation, I wanted to work in Brand Management or Advertising. A ‘grey-hair’ told me the way to achieve my goal was to start in the sales department. I joined Bristol Myers, managed a territory and made local decisions – albeit on a small scale. Check their market cap and reputation for innovation. There’s a link.

CEO 170

CEO Advice Company Competitive Advantage 170

Harvard Business Review

MARCH 14, 2014

Put the product ahead of the brand. Brand management has hijacked the most important part about food: the product. It’s possible that had an established food company attempted to compete with Chobani from the start, they would have withdrawn the product because it didn’t meet initial sales goals. One is through M&A.

Word of Mouth Marketing 8

Word of Mouth Marketing Brand Marketing Incubator 8

Harvard Business Review

AUGUST 9, 2018

We wondered whether different political ideologies would unequally activate two distinct goals tied to the pursuit of status: the desire to maintain one’s status and the desire to advance their social standing vis-à-vis others. A pre-test confirmed that each of these ads successfully activated the target status goal.).

Marketing 8

Marketing Politics Brand Comparison 8