In the CEO Afterlife

DECEMBER 31, 2011

You’re Not a Real Marketer until You Create a Brand [link]. Brand Managers inherit brands and manage existing franchises. It is not the same as creating a new brand, launching it and watching it grow. There is a way, but one’s bonus for success will not be paid in the usually currency.

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Blog Mission Statement Strategic Planning Brand 222

In the CEO Afterlife

AUGUST 1, 2011

After the stint at Bristol-Myers, I moved on to Beecham Products (now GlaxoSmithKline) as Brand Manager of Brylcreem Hairdressing, Macleans Toothpaste and Silvikrin Shampoo. Formerlife: CEO of Jacobs Suchard (Nabob, Kraft), Strategy/Branding Consultant. Human Resources. Search My Site. Search for: Categories.

Brand 131

Brand CEO Stage-Gate Marketing 131

In the CEO Afterlife

JULY 24, 2011

The longevity of the campaign, in my view, is not attributable to the long list of outstanding Brand Managers, Copywriters and Art Directors, nothwithstanding their immeasurable contributions along the way. Formerlife: CEO of Jacobs Suchard (Nabob, Kraft), Strategy/Branding Consultant. Human Resources. Leadership.

CEO 100

CEO Advertising Brand Creativity 100

In the CEO Afterlife

AUGUST 6, 2013

They endorse a whack of dough into media and they continue to extend brand names into other categories, but they are falling short in spearheading brand equity growth. The new economy has accelerated the need for change in the branding process. I am not suggesting restructuring the entire brand management system.

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Brand P&L Human Resources Brand Management 260

In the CEO Afterlife

OCTOBER 17, 2011

The CEO as Chief Brand Custodian. by John • October 17, 2011 • Branding , Human Resources , Leadership , Marketing , Strategy • 3 Comments. Never in the history of marketing has there been so much talk about branding. Today’s economy screams for change in the process of branding. Leadership.

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Brand CEO Stage-Gate SWOT 168

Harvard Business Review

AUGUST 4, 2015

“I’m pretty convinced that there are superficial differences in culture and communication and how people do things,” said the global human resources officer. ” Successfully managing with culture in mind is an art based on judgment – like a tightrope act, it hinges on balance.

Globalization 8

Globalization Company Self-aware Merchandising 8

Harvard Business Review

JANUARY 23, 2014

Rather it’s an on-going nipping and tucking of organizational resources to achieve both growth and efficiency at multiple levels: the company overall, the operating group level, and even within functional groups like human resources and information technology. So leaders at many different levels need to get in on the act.

Ulrich 8

Ulrich Efficiency Cost Consultative 8

In the CEO Afterlife

JUNE 19, 2011

As a young Brand Manager, I pounced on consumer insecurities, pumping products that solved bad breath, armpit odor, yellow teeth and bad skin. Those were the heyday of problem/solution brands such as Scope Mouthwash, Ban Deodorant, Ultra Brite Toothpaste and Clearasil Cream. Human Resources. The theme is familiar.

Advice 147

Advice Marketing Marketing Strategy Brand 147

Eric Jacobson

AUGUST 8, 2018

Guest Post: By Debbie Laskey There is no denying that social media has changed how brands communicate. All aspects of business have been affected from technology to human resources to marketing. Therefore, in today’s social climate, who owns a brand’s messaging?

Brand 50

Brand Tips Media Customer Loyalty 50

Harvard Business Review

JULY 24, 2014

A brand can’t just be a promise; it must be a promise delivered. And brand stewardship can no longer be under the exclusive purview of marketing departments and brand managers. Brands may drive communications activities, but little else. Smart companies form brand councils to meet this leadership imperative.

Brand 8

Brand Strategy Advertising Brand Management 8

In the CEO Afterlife

APRIL 10, 2011

by John • April 11, 2011 • Human Resources , Strategy • 0 Comments. Upon graduation, I wanted to work in Brand Management or Advertising. I joined Bristol Myers, managed a territory and made local decisions – albeit on a small scale. Human Resources. In the CEO Afterlife. Leadership.

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CEO Advice Company Competitive Advantage 170

In the CEO Afterlife

MARCH 21, 2011

PS: I was the Canadian Brand Manager of Brylcreem during the demise. I am interested in writing an article about brand management by focusing on your transition from an executive to a writer / author. Formerlife: CEO of Jacobs Suchard (Nabob, Kraft), Strategy/Branding Consultant. Human Resources.

Brand 140

Brand CEO Long-term Crisis 140