Why the Greek Yogurt Craze Should be a Wake-Up Call to Big Food
Harvard Business Review
MARCH 14, 2014
But entities such as social media, online grocers, and word-of-mouth marketing are adding a whole new dimension beyond traditional paid media. Great products can command premiums, and become popular with very little marketing spend. Put the product ahead of the brand. Kale, quinoa, or chia anyone?
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