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CPG Hiring Trends

N2Growth Blog

How common is it for CPGs to hire for key positions outside the industry? It is becoming increasingly common for CPGs to hire critical positions outside the industry. That CPG executives tend to get poached by other industries. Companies will poach executives across many industries that unveil a successful formula.

Trends 368
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Modern CMOs: Bridging Creativity with Commercial Acumen

N2Growth Blog

The Evolving Role of the CMO Previously, a Chief Marketing Officer’s or CMO role mainly involved traditional marketing activities like brand management, public relations, and market research. However, recent technological advancements and industry shifts have expanded and evolved this role significantly.

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Is Consumer Non-Durables a Good Career Path?

Talent Anarchy 1

This industry plays a crucial role in our daily lives and the global economy. Understanding the Consumer Non-Durables Industry Before diving into the career prospects, it’s essential to grasp the significance of the consumer non-durables industry. They work on strategies to enhance brand recognition and loyalty.

Career 78
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Poor Customer Service: The Writing is on the Wall

The Practical Leader

“After all,” he said, “we’re in the service industry.” ” He felt customer service was well ingrained throughout his operation. This sign on the wall of struggling diner points to a root cause of poor customer service: Customers who feel our servers are rude should see the manager.

Ethics 49
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My Best Blogs of 2011

In the CEO Afterlife

There has to be a break from day-to-day operations in the process. You’re Not a Real Marketer until You Create a Brand [link]. Brand Managers inherit brands and manage existing franchises. It is not the same as creating a new brand, launching it and watching it grow.

Blog 222
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How to Build Your Brand Successfully

Strategy Driven

First of all, see what brands appear to be most popular with consumers and ask yourself why that is. Looking at other successful brands and how they operate is a good way to plan your business model. To do that, assessing the market is where you will need to start. Social Media.

Brand 73
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6 Reasons Marketing Is Moving In-House

Harvard Business Review

Mitch Joel , president of Mirum, recently has also noticed this movement of agency talent to the client side , calling it one of the most disruptive trends in the industry right now. Agencies have been too slow to adjust to industry fast-changing industry needs. Agencies are stuck on advertising. I’m sick of it.