The Practical Leader

AUGUST 16, 2023

Their reputation or “leadership brand” has become as critical to their success as the company brand they are selling in their market. Brand management is an inside job. External brand management is multiplied or minimized by workplace culture. They brand themselves and the workplace.

Energy 52

Energy Crisis Absenteeism Leadership 52

The Horizons Tracker

AUGUST 21, 2023

On the other hand, downplaying CSR initiatives, a phenomenon known as “greenhushing,” can create the false impression that a company is indifferent to its impact on society and the environment, ultimately harming its brand.

Company 97

Company Ethics Brand Brand Management 97

In the CEO Afterlife

APRIL 28, 2012

In the early days of my 40 year business career, I was lucky to work under two gentlemen who instilled several critical success factors that guided me from Brand Manager to CEO. A client in need of innovation? One of my mentors was brilliantly creative, the other skillfully strategic. Perennial Wisdom.

Mentor 228

Mentor Advertorial Kotter Hamel 228

N2Growth Blog

APRIL 20, 2010

The preceding description paints the perfect illustration of why branding is one of my favorite topics…It is complex. Unless you are a very large enterprise it is unlikely that you have the time, money, staffing, or external professional relationships to execute a brand management strategy such as the one outlined above.

Brand 271

Brand Blog How To Public Relations 271

In the CEO Afterlife

JULY 26, 2016

Early in my career, when I worked for a couple of big companies in brand management, I joined my colleagues in nodding to the notion of taking a step back. I was surrounded by entrepreneurial thinkers – innovative leaders who refused to take a step back – people who knew where they were going and how to get there.

Brand 100

Brand Learning-by-Doing Brand Management Proposal 100

Lead Change Blog

OCTOBER 2, 2018

Jim Taggert of Changing Winds provided Leadership and Innovation: Bridging the Gap. Jim shares: “ Innovation occurs throughout organizations. Joel shares: “ Individuals, like companies, have a brand. .” This post provides 9 suggestions and ways to listen more effectively. Creativity/Inspiration.

Leadership Development 312

Leadership Development Development Leadership Brand 312

Women on Business

DECEMBER 2, 2012

I had a background in marketing and brand management, and working with concepts and ideas was my passion. Furthermore, I knew that if I wanted to have a successful business in the long run, I needed someone else on my team: someone who had skills and passions that complemented mine. And who knows?

Franchising 255

Franchising Finance Brand Management Advice 255

Lead Change Blog

DECEMBER 17, 2015

And, it is the dream of every brand manager. The concept of brand in this country started in the west with the branding of cattle. Three principles characterize those organizations that elevate “trust in a brand” to “love for a brand”—inclusion, generosity, and honesty. Cattle shared open grazing range.

Brand 150

Brand Airlines Wilde Tools 150

LDRLB

MARCH 12, 2012

As a 23 year-old Macleans Toothpaste Brand Manager in 1970, my colleagues and I competed against powerhouses P&G, Colgate and Unilever. You be obsessed with innovation. Strategy bell competition innovation strategy' My business career is characterized with many David versus Goliath encounters.

How To 95

How To Brand Management CEO Strategy 95

In the CEO Afterlife

AUGUST 1, 2011

After the stint at Bristol-Myers, I moved on to Beecham Products (now GlaxoSmithKline) as Brand Manager of Brylcreem Hairdressing, Macleans Toothpaste and Silvikrin Shampoo. Yes, one can extend the declining life cycle of a brand with cosmetic surgery. The folks at Combe take themselves seriously, but their website is hilarious.

Brand 170

Brand CEO Stage-Gate Marketing 170

LDRLB

MARCH 12, 2012

As a 23 year-old Macleans Toothpaste Brand Manager in 1970, my colleagues and I competed against powerhouses P&G, Colgate and Unilever. You be obsessed with innovation. My business career is characterized with many David versus Goliath encounters. Wherever I went, the major competitor was 20 times larger.

How To 111

How To Brand Management CEO Resistance 111

Skip Prichard

SEPTEMBER 24, 2019

These are the people who will turn things around, lead the organization to innovate, and drive through challenges. Over the past 27 years of my career in marketing, brand management and executive search + coaching, I’ve found time and again that organizations have blind-spots when hiring talent. That’s right.

Emotional Intelligence 74

Emotional Intelligence CTO Stress Exit Strategy 74

In the CEO Afterlife

AUGUST 1, 2011

After the stint at Bristol-Myers, I moved on to Beecham Products (now GlaxoSmithKline) as Brand Manager of Brylcreem Hairdressing, Macleans Toothpaste and Silvikrin Shampoo. Yes, one can extend the declining life cycle of a brand with cosmetic surgery. The folks at Combe take themselves seriously, but their website is hilarious.

Brand 131

Brand CEO Stage-Gate Marketing 131

In the CEO Afterlife

JULY 24, 2011

The longevity of the campaign, in my view, is not attributable to the long list of outstanding Brand Managers, Copywriters and Art Directors, nothwithstanding their immeasurable contributions along the way. ABSOLUT could not have found a better replacement brand custodian. Not in this case. July 25, 2011 at 6:19 am.

CEO 100

CEO Advertising Brand Creativity 100

Harvard Business Review

AUGUST 23, 2018

That fear drives their companies to invest millions into coming up with breakthrough innovations. If innovation projects are going to succeed, they’ll need to survive a handoff from an innovation team to an execution team. These labels also nicely describe the phases of innovation: Explore, Scale, and Optimize.

Project 8

Project Innovation Team Stage-Gate 8

Harvard Business Review

FEBRUARY 22, 2024

In the modern competitive business environment, innovative social initiatives offer a unique avenue for growth, customer loyalty, and employee engagement, often overlooked by organizations.

Brand 22

Brand Execution Customer Loyalty Loyalty 22

Harvard Business Review

MARCH 20, 2013

Digital disruption has clearly been one of the major catalysts for this change, but less has been said about how the transformation is a prime example of open innovation , a focus of my research for many years. What it takes to make the successful shift to open innovation is always an important theme in our discussions.

Innovation 15

Innovation Advertising Market Segmentation Brand 15

Skip Prichard

FEBRUARY 8, 2021

It has benefited enormously from employees and consumers acting as brand ambassadors, who rave on social media about the brand’s advocacy of social causes. Incidentally, this also made Ben & Jerry’s one of the world’s best-selling ice-cream brands. Jan-Benedict Steenkamp. Mind your lifespan.

Charisma 144

Charisma Bond Leadership Brand 144

Coaching Tip

APRIL 29, 2011

For example, when a global brand manager and a local sales organization share responsibilities, and are rewarded for working together, they will fight for their interests so that both the global brand and the local market are addressed. “Most leaders agree that great talent can overcome poor organization.

Development 112

Development Bureaucracy Globalization Middle Management 112

thoughtLEADERS, LLC

DECEMBER 16, 2019

When you talk about branding, you are talking about constant change. This fast-paced environment leaves brand managers with no choice: they need to favor SPEED over perfection. When innovation is a key element in the industry, processes must be faster. That is, if they want to succeed. Especially when launching products.

Marketing 11

Marketing Brand Management Brand Environment 11

Building Personal Strength

APRIL 4, 2011

One of their first course offerings in La Jolla was the "Targeted Innovation" course, and they wanted my help. Three of the participants happened to be brand managers from Mobil. The course taught the process and techniques of team creative problem solving. Their problem?

Creativity 81

Creativity Brand Management Participative Course 81

Harvard Business Review

MARCH 20, 2013

Digital disruption has clearly been one of the major catalysts for this change, but less has been said about how the transformation is a prime example of open innovation , a focus of my research for many years. What it takes to make the successful shift to open innovation is always an important theme in our discussions.

Innovation 8

Innovation Advertising Market Segmentation Brand 8

In the CEO Afterlife

AUGUST 6, 2013

So, wouldn’t you expect a heck of a lot more corporate attention to commercial brands? Wouldn’t you expect greater care in stewarding brand presence, personality, positioning, single-mindedness, and strategic consistency? Wouldn’t you expect more innovation? Some companies brand exceedingly well. That’s an understatement.

Brand 260

Brand P&L Human Resources Brand Management 260

Harvard Business Review

JANUARY 23, 2012

Lafley on my "Innovation Mount Rushmore" as a reminder of the importance of investing time and energy to understand the target market. It feels like a classic battle — the scientific approach of a company that launches 80 market research studies a day versus the intuitive touch of the iconic innovator of our time.

Audience 15

Audience Innovation Entrepreneur Maturity 15

Strategy Driven

OCTOBER 29, 2012

What are you doing to innovate it? Apple is the classic example of a brand, with products that back it up. They don’t have to talk about their competition – Apple is the innovator. Are you the dominant brand? Create internal excitement about innovation and new ideas. And they do it at their price. Are you Amazon?

Brand 50

Brand Reputation Customer Loyalty Industry 50

Harvard Business Review

AUGUST 25, 2016

To wit, would any serious brand manager run a marketing campaign today without a capability for incorporating social media analytics? But brand managers need the computational competence of data scientists and analytic tools to get greater value from that data. That transformed the RACI decision rights template.

RACI 8

RACI Agility Brand Management Decentralization 8

Strategy Driven

AUGUST 19, 2011

It identifies your company’s red flags, and provides a powerful and innovative methodology to transition from failure to flourish. Your Company Sucks pulls back the curtain on business performance to reveal the four reasons businesses decline. It’s not too late to turn your company around – go from sucking to soaring!

Marketing 50

Marketing Objective Short-term Discount 50

Harvard Business Review

JUNE 4, 2018

That makes simple and engaging user experience design for management key. Going forward, the most successful marketing organizations will be ones that find innovative ways of aligning recommendations inside the enterprise and out.

Engineering 8

Engineering Marketing Advertising Brand Management 8

Harvard Business Review

JUNE 6, 2013

First, other global firms have a deep bench of seasoned brand strategist supported by rich and varied set of brand management systems and tools that are lacking in Chinese firms. Both are largely based on the brand management effort pioneered by P&G some 75 years ago and extended by the many P&G progeny.

Brand 8

Brand Globalization Brand Management Long-term 8

Harvard Business Review

JANUARY 23, 2013

His "Obama for America" fundraising , analytics and "get out the vote" operation was a masterpiece of agile electoral innovation and entrepreneurship. There's not a brand manager, health care administrator, CMO or CIO who wouldn't benefit big-time from benchmarking their own operations to this campaign's. They're right.

Marketing 8

Marketing Chief Technology Officer Case Study Critical Success Factor 8

Harvard Business Review

NOVEMBER 25, 2013

Indeed, even organizations where top management keeps their eyes glued to KPI-driven dashboards have trouble agreeing on what their Top Ten Most Important Customer/Client 80/20 analytics should be. Should management refine and dig deeper into existing 80/20 KPIs? From Data to Action An HBR Insight Center.

Due Diligence 11

Due Diligence KPI Loyalty Information Technology 11

Harvard Business Review

NOVEMBER 21, 2011

Brand managers and customer care leaders beware. More importantly, I'd bet that — if customer response leaders and contact center innovators took transparency more seriously — they'd post data in a way that would encourage constructive engagement and suggestion for performance improvement. Everyone looks good.

Disintermediation 15

Disintermediation Call Center Core Competence Incentives 15

Harvard Business Review

MARCH 29, 2012

A 2011 IBM study of over 3,000 CIOs revealed that CIO-CEO alignment is stronger than ever, with traditional companies aggressively investing in technology innovation. A few years ago, community managers did not exist. In recent years, incumbents have fought back.

Technology 14

Technology Venture Capitalist CIO ROI 14

Harvard Business Review

MAY 10, 2013

Data-rich practices such as econometric modeling, analytics and copy-testing offer brand managers an alluring promise of precision and predictability. Thinking in terms of desired consumer behavior can unlock innovative strategies. The same thing is happening in marketing organizations. Pull lever X, out will pop Y as a result.

Tools 10

Tools Marketing Power Brand 10

In the CEO Afterlife

OCTOBER 17, 2011

So, wouldn’t you expect a heck of a lot more company attention to commercial brands? Wouldn’t you expect greater care in stewarding brand identity, personality, positioning, single-mindedness, and strategic consistency? Wouldn’t you expect more innovation? Today’s economy screams for change in the process of branding.

Brand 168

Brand CEO Stage-Gate SWOT 168

Harvard Business Review

MAY 31, 2011

Chevron used a global brand team formed with top-level operating people representing country and product silos charged to sponsor a process that would lead to a coherent brand portfolio and brand management system. Too often silos are constrained and fail to create brilliant offering or marketing innovations.

Brand 14

Brand Aaker Objective Team Building 14

Harvard Business Review

JANUARY 23, 2014

Are you competing on the basis of on-going product or technological innovation? While a structure organized around customer groups is great for getting close to them and catering to their needs, for instance, it can be costly, and over time interest in product innovation may wane. Through low-cost sourcing and manufacturing?

Ulrich 8

Ulrich Cost Efficiency Consultative 8