The Practical Leader

AUGUST 16, 2023

One morning, I asked a group of very quiet participants a series of questions about their organization’s climate and leadership effectiveness. His observation points to a big leadership problem, “The opposite of love is not hate, it’s indifference. Some managers will complain about a declining work ethic.

Energy 52

Energy Crisis Leadership Absenteeism 52

In the CEO Afterlife

OCTOBER 11, 2011

Leadership. The Hard-Knock Valuation of Brand Equity Growth. by John • October 11, 2011 • Branding , Leadership , Marketing , Strategy • 0 Comments. There’s not a Brand Manager that doesn’t want to build brand equity. We settled on brand sales, market share and margin.

Brand 253

Brand CEO P&L Brand Management 253

Harvard Business Review

FEBRUARY 28, 2018

As a VP of sales and marketing for Becker-Birnbaum International, a global consumer products company, Aliyah knew she needed a talented marketing director to support her division’s portfolio of 34 products. It was impossible not to hug Molly hello and ask for a quick update on her projects and family. “Of course.”

Case Study 10

Case Study White Paper Analysis Brand Management 10

Harvard Business Review

MARCH 7, 2012

Within the first year of building out her communications capability with this mindset, one CEO said a less expected — yet most valued — benefit was alignment and improved decision making for her leadership team. At a minimum, you should have brand standards that give "rules to create by" for your creative team.

Brand 14

Brand Audience Tools Planning 14

Harvard Business Review

JULY 29, 2014

and Blackstone recommend to people who want to build their own brand? I recently sat down with Lazarus and an audience of senior professional women, to discuss personal, rather than corporate, marketing advice. Even if the project doesn’t move forward, you’re not going to get fired. There’s no bad outcome.

Brand 8

Brand CEO Mission Statement Career 8

Harvard Business Review

JULY 24, 2014

David Packard, co-founder of Hewlett-Packard, once observed that “Marketing is too important to be left to the marketing people.” A more current corollary might be, “Brand-building is too important to be left to the brand people.”. A brand can’t just be a promise; it must be a promise delivered.

Brand 8

Brand Strategy Advertising Brand Management 8