Harvard Business Review

NOVEMBER 25, 2013

At one travel services giant, 100X more data in less than two years utterly transformed the enterprise conversation around “loyalty.” The company quickly adjusted its operational definition of “loyalty” to explicitly embrace and reward its “digital evangelicals” — customers who had enough of a virtual presence to be influencers.

Due Diligence 11

Due Diligence KPI Loyalty Information Technology 11

Harvard Business Review

SEPTEMBER 27, 2013

We recently worked with a department store retailer and a team of analysts looking for creative insights into customer loyalty. After the analysis, the true story of a customer’s path to loyalty is in fact revealed. How will these journeys unfold? Does the customer start in cosmetics and then move into clothing?

Analysis 8

Analysis Loyalty Customer Loyalty Retail 8

Strategy Driven

OCTOBER 29, 2012

Jeffrey Gitomer is the author of The Sales Bible , Customer Satisfaction is Worthless Customer Loyalty is Priceless , The Little Red Book of Selling , The Little Red Book of Sales Answers , The Little Black Book of Connections , The Little Gold Book of YES! Reprinted with permission from Jeffrey H. Gitomer and Buy Gitomer. About the Author.

Brand 50

Brand Reputation Customer Loyalty Industry 50

Strategy Driven

SEPTEMBER 8, 2020

On the other hand, a solid reputation right from the start can build the trust, credibility, and loyalty of your customers. One slip at this stage can throw your reputation off track and your company may never be able to take off. Also, it can present you as a reliable prospect for suppliers and partners.

Reputation 70

Reputation Brand Long-term Review 70

Eric Jacobson

AUGUST 8, 2018

In addition, you may decide to use a number of customer satisfaction tools to gauge customer loyalty, company health, or brand health (for example, Net Promoter Score, Customer Satisfaction Score, or Customer Lifetime Value) – if you do, understand the value they can provide. [5]

Brand 50

Brand Tips Media Customer Loyalty 50

Harvard Business Review

MARCH 9, 2016

Their stories offer valuable lessons on how to build a startup into an iconic brand. From the outset, all three men viewed themselves as serving in multiple roles: founder, custodian, brand manager, chief financial officer, recruiter, and head of consumer insights. They operated on shoestrings. Everything changes.

Brand 8

Brand Merchandising Chief Financial Officer Retail 8

Harvard Business Review

APRIL 14, 2015

In the past, M&A strategies often concentrated on brands and on growing brands through better brand management and internationalization. Today, such brand growth strategies appear to be either limited (for example, there is limited growth potential in mature markets) or too expensive.

Brand 8

Brand Brand Valuation Power Brand Management 8