Lead on Purpose

JUNE 2, 2012

Product managers in coalition organizations know this all too well. My largest client is in the apparel industry with a multiplicity of brand names. Instead, product and brand managers are organized into coalitions that serve as a resource one to another. Authenticity.

Leadership 200

Leadership Apparel Productivity Products 200

Career Advancement

AUGUST 27, 2018

It is a studiously crafted personality profile of an individual, institution, corporation, product or service.”. Crafting your own distinctive brand won’t happen overnight. But your personal branding strategy will work in due time, if you’re persistent. Stella went out for drinks with a few coworkers after work.

Brand 166

Brand Brainstorming Creativity Brand Management 166

In the CEO Afterlife

APRIL 17, 2011

In the late 80′s, a merger with Tobler-Suchard brought this wonderful brand into my product portfolio when I led Jacobs Suchard Canada (Nabob Foods). Anxious to learn as much as possible about this unique brand, I sent a Brand Manager to Switzerland to interview those in the know.

CEO 204

CEO Brand Brand Management Human Resources 204

Lead Change Blog

OCTOBER 2, 2018

Joel shares: “ Individuals, like companies, have a brand. Those who are proactive at shaping their own brand identity are more likely to be recognized and to get ahead in the workplace. Leadership Tips for Managing Emotions. Karin Hurt and David Dye provide six steps for managing your emotions at work.

Leadership Development 312

Leadership Development Development Leadership Brand 312

Women on Business

JUNE 26, 2012

It is the recognition of a brand that makes the company, service, or product what it is. In our increasingly visual society, it’s difficult to build brand recognition because of the plethora of competition. Without the consumer’s ability to visualize a brand, however, it is destined to fail. Tara Hornor.

Brand 211

Brand Brand Management Retail Advertising 211

N2Growth Blog

APRIL 20, 2010

Avoid controversy, maintain a high likeability factor, consistently and proactively engage your customers, be a business of character that engenders trust and confidence with your target market(s), produce a quality product or service at a competitive price point, and provide great customer service.

Brand 271

Brand Blog How To Public Relations 271

In the CEO Afterlife

FEBRUARY 26, 2012

As a 23 year-old Macleans Toothpaste Brand Manager in 1970, my colleagues and I competed against powerhouses P&G, Colgate and Unilever. As long as the “Davids” are able to resist the urge to become generalists by expanding into too many markets with too many products, they can win.

Creativity 240

Creativity Brand Management Marketing Resistance 240

In the CEO Afterlife

DECEMBER 31, 2011

My fascination isn’t my productivity; rather, it is the source of the idea. You’re Not a Real Marketer until You Create a Brand [link]. Brand Managers inherit brands and manage existing franchises. It is not the same as creating a new brand, launching it and watching it grow.

Blog 222

Blog Mission Statement Strategic Planning Brand 222

In the CEO Afterlife

JULY 16, 2015

From as far back as my days in brand management, I have held a deep affection for strategy. And when a brand or company’s positioning blurs, customers become confused. Strategies that emerge from consciously passing on certain markets, products, and brand benefits improves performance because they tell you what not to do.

Strategy 100

Strategy Brand Brand Management Marketing 100

Eric Jacobson

JUNE 29, 2019

Product can be copied. Lindsay Pedersen Pedersen is a brand strategist, executive coach, and public speaker, having worked with leaders at Zulily, Starbucks, T-Mobile, Coinstar, and IMDb. Earlier in her career, she worked in Brand Management at Clorox on businesses ranging from Hidden Valley Rand to Armor All to Brita to Clorox Bleach.

Brand 50

Brand Competitive Advantage Executive Coaching Brand Management 50

The Practical Leader

JULY 3, 2019

The very existence of most organizations depends on customers willing to continue paying for its products and services. This sign on the wall of struggling diner points to a root cause of poor customer service: Customers who feel our servers are rude should see the manager. Most Brand Management is Misguided and Makes Things Worse.

Ethics 49

Ethics Brand Management Brand Operations 49

leaderCommunicator

SEPTEMBER 25, 2012

They’re taking a collective view of managing all the disparate parts that influence brand promise, changing the way they work and organize themselves internally so that the entire organization is focused on delivering the brand promise. So, the fusion of brand and culture.

Brand 141

Brand Reputation Human Resources Brand Management 141

Great Leadership By Dan

DECEMBER 22, 2016

The marketplace knows that the core vision of Seventh Generation is focused on providing environmentally sound products. When John Moorhead, the new ecommerce brand manager, learned that the company hadn’t communicated with customers on this matter, his first reaction was, “We need to apologize.” Now’s the time for spin, right?

How To 120

How To Customer Loyalty Short-term PR 120

Skip Prichard

SEPTEMBER 24, 2019

Over the past 27 years of my career in marketing, brand management and executive search + coaching, I’ve found time and again that organizations have blind-spots when hiring talent. How do you influence hiring managers to slow down and find unicorns? I recently spoke with her about her research and work. . In the U.S.

Emotional Intelligence 74

Emotional Intelligence CTO Stress Exit Strategy 74

LDRLB

MARCH 12, 2012

As a 23 year-old Macleans Toothpaste Brand Manager in 1970, my colleagues and I competed against powerhouses P&G, Colgate and Unilever. As long as the “Davids” of the business world are able to resist the urge to become generalists by expanding into too many markets with too many products, they can win.

How To 111

How To Brand Management CEO Resistance 111

LDRLB

MARCH 12, 2012

As a 23 year-old Macleans Toothpaste Brand Manager in 1970, my colleagues and I competed against powerhouses P&G, Colgate and Unilever. As long as the “Davids” of the business world are able to resist the urge to become generalists by expanding into too many markets with too many products, they can win.

How To 95

How To Brand Management CEO Strategy 95

In the CEO Afterlife

JULY 24, 2011

ABSOLUT Vodka’s advertising campaign is one of the most successful and longest running consumer products campaigns in the history of advertising. The ultimate credit lies within the management and culture of Sweden’s V&S Group (owners until 1998) and ABSOLUT’s acquirer, Perod Ricard. So what is it that makes ABSOLUT, Absolute?

CEO 100

CEO Advertising Brand Creativity 100

Skip Prichard

FEBRUARY 8, 2021

It has benefited enormously from employees and consumers acting as brand ambassadors, who rave on social media about the brand’s advocacy of social causes. Incidentally, this also made Ben & Jerry’s one of the world’s best-selling ice-cream brands. His vision was—. We have decided once and for all to side with the many.

Charisma 144

Charisma Bond Leadership Brand 144

In the CEO Afterlife

AUGUST 1, 2011

After the stint at Bristol-Myers, I moved on to Beecham Products (now GlaxoSmithKline) as Brand Manager of Brylcreem Hairdressing, Macleans Toothpaste and Silvikrin Shampoo. And finally, there is Trig, Fact and Softique, none of which bothered to show for my Google obituary search.

Brand 170

Brand CEO Stage-Gate Marketing 170

thoughtLEADERS, LLC

DECEMBER 16, 2019

When you talk about branding, you are talking about constant change. This fast-paced environment leaves brand managers with no choice: they need to favor SPEED over perfection. Especially when launching products. Today’s post is by Francisco Serrano, author of Brain-Ding (CLICK HERE to get your copy).

Marketing 11

Marketing Brand Management Brand Environment 11

Strategy Driven

AUGUST 11, 2020

You must also make sure your brand stands out from other companies, especially ones that are offering similar products/services to yours. Always keep yourself updated on consumer’s demands and trends in the marketplace to keep your brand relevant.

Brand 73

Brand Succession How To Tactics 73

Harvard Business Review

FEBRUARY 22, 2013

The sheer size of the "big screen," Hollywood's confidence that their product can hold audience attention for upwards of three hours, and budgets that run into the hundreds of millions, all proclaim the dominance of their art form. His campaigns give brands the tools they need to expand their story into whichever direction it takes off.

Productivity 9

Productivity Products Storytelling Advertising 9

In the CEO Afterlife

AUGUST 1, 2011

After the stint at Bristol-Myers, I moved on to Beecham Products (now GlaxoSmithKline) as Brand Manager of Brylcreem Hairdressing, Macleans Toothpaste and Silvikrin Shampoo. And finally, there is Trig, Fact and Softique, none of which bothered to show for my Google obituary search.

Brand 131

Brand CEO Stage-Gate Marketing 131

Harvard Business Review

NOVEMBER 19, 2021

Research on why people are drawn to goods that feel artisanal and handmade.

Productivity 18

Productivity Products Brand Management Advertising 18

Anese Cavanaugh

APRIL 17, 2009

Joyful Productivity Via Retreat. Here are a couple of pictures of myself in the trenches and one with client Sharon Hewitt, the President & Chief Creative Officer of Sharoni Design , a company devoted to creating brand identities with purpose and passion. Dare to get away. I’ve been doing a lot of private client retreats lately.

Hotels 70

Hotels Brand Brand Management Creativity 70

Harvard Business Review

SEPTEMBER 1, 2016

Whether to localize global-brand marketing programs remains one of the most contentious debates in multinational organizations. But what if these brand managers are wrong? The head office, meanwhile, takes the position that achieving scale justifies losing some local customers in return for global efficiencies. Insight Center.

Marketing 9

Marketing Brand Management Brand Globalization 9

Harvard Business Review

AUGUST 25, 2016

By far the best and most useful approach for managing those tensions is Michael Jensen’s path-breaking work in decision rights a quarter-century ago. An increasing number of organizations I work with use RACI (or some variant ) to create auditable accountability networks for project and process management.

RACI 8

RACI Agility Brand Management Decentralization 8

In the CEO Afterlife

AUGUST 6, 2013

Never in the history of marketing has there been so much talk about branding. The conversation in the world of branding is well beyond product and service brand discussion by marketers and ad agencies. The ramification is clutter, the arch enemy of brand identity. That’s an understatement.

Brand 260

Brand P&L Human Resources Brand Management 260

Harvard Business Review

DECEMBER 23, 2021

Focus on products, narrative, pop culture, and customer needs.

Brand 20

Brand Succession Productivity Products 20

Harvard Business Review

AUGUST 23, 2018

One major Asian electronics company built a design lab to develop new hardware product ideas. When sales of the Frankenstein product missed their mark, everyone shared the blame. Explorers work in teams like R&D, customer insights, or product development. They didn’t have a handoff, they had a drop-off.

Project 8

Project Innovation Team Stage-Gate 8

Harvard Business Review

JUNE 4, 2018

Thoughtfully managed, recommendations can prove far more valuable to marketers than for the customers they ostensibly serve. Calendar managers visually and acoustically suggest scheduling options and priorities. That makes simple and engaging user experience design for management key.

Engineering 8

Engineering Marketing Advertising Brand Management 8

Harvard Business Review

OCTOBER 26, 2017

But don’t assume your impressive résumé will guarantee you an offer, says Berrin Erdogan, a professor of management at Portland State University and the lead author of a recent study on the subject. “Hiring managers are not always eager to bring on someone who is overqualified.”

How To 12

How To Long-term Marketing Case Study 12

Harvard Business Review

FEBRUARY 28, 2018

As a VP of sales and marketing for Becker-Birnbaum International, a global consumer products company, Aliyah knew she needed a talented marketing director to support her division’s portfolio of 34 products. In contrast, Molly’s network was concentrated mainly within cleaning products.

Case Study 10

Case Study White Paper Analysis Brand Management 10

Strategy Driven

OCTOBER 29, 2012

Here are more painful ‘reputation’ questions about your company and your products : What are you doing to build it? Apple is the classic example of a brand, with products that back it up. Only Apple stands alone not comparing themselves to other products unless it’s a joke. Are you the dominant brand?

Brand 50

Brand Reputation Customer Loyalty Industry 50

Harvard Business Review

JUNE 16, 2016

Maybe a brand manager is moved to a different department, but little else changes – the same consultants are hired, the same “best practices” are pursued – and organization itself rarely actually learns. We must start to think differently about how business, management, and strategic intelligence works.

Planning 8

Planning Competitive Intelligence Pharmaceuticals Brand 8

HR Digest

JUNE 27, 2021

Hard skills can be an exhaustive list, hence we have pared it down somewhat to include technical and management skills. Brand Management. Supply chain management. Video production. Supply chain management has become the most important cog of this big digital eco system. Cloud computing. Affiliate marketing.

Skills 116

Skills Supply Chain Emotional Intelligence Affiliate Marketing 116

Harvard Business Review

MARCH 20, 2013

The overarching role of the ad agency has shifted from content generator to a combination of strategist, curator, and brand manager. It also allows them to save some money on production and redirect the budget to market a proven product. Meanwhile, the winning producers get money, exposure, and a beefed up portfolio.

Innovation 15

Innovation Advertising Market Segmentation Brand 15