Career Advancement

AUGUST 27, 2018

It is a studiously crafted personality profile of an individual, institution, corporation, product or service.”. Crafting your own distinctive brand won’t happen overnight. But your personal branding strategy will work in due time, if you’re persistent. Stella went out for drinks with a few coworkers after work.

Brand 166

Brand Brainstorming Creativity Brand Management 166

In the CEO Afterlife

APRIL 17, 2011

In the late 80′s, a merger with Tobler-Suchard brought this wonderful brand into my product portfolio when I led Jacobs Suchard Canada (Nabob Foods). Anxious to learn as much as possible about this unique brand, I sent a Brand Manager to Switzerland to interview those in the know.

CEO 204

CEO Brand Brand Management Human Resources 204

Women on Business

JUNE 26, 2012

It is the recognition of a brand that makes the company, service, or product what it is. In our increasingly visual society, it’s difficult to build brand recognition because of the plethora of competition. Without the consumer’s ability to visualize a brand, however, it is destined to fail. Tara Hornor.

Brand 211

Brand Brand Management Retail Advertising 211

Lead on Purpose

JUNE 2, 2012

Product managers in coalition organizations know this all too well. My largest client is in the apparel industry with a multiplicity of brand names. Instead, product and brand managers are organized into coalitions that serve as a resource one to another. Authenticity.

Leadership 200

Leadership Apparel Productivity Products 200

In the CEO Afterlife

FEBRUARY 26, 2012

As a 23 year-old Macleans Toothpaste Brand Manager in 1970, my colleagues and I competed against powerhouses P&G, Colgate and Unilever. As long as the “Davids” are able to resist the urge to become generalists by expanding into too many markets with too many products, they can win.

Creativity 240

Creativity Brand Management Marketing Resistance 240

N2Growth Blog

APRIL 20, 2010

Avoid controversy, maintain a high likeability factor, consistently and proactively engage your customers, be a business of character that engenders trust and confidence with your target market(s), produce a quality product or service at a competitive price point, and provide great customer service. must all reflect high standards of quality.

Brand 271

Brand Blog How To Public Relations 271

Lead Change Blog

OCTOBER 2, 2018

Joel shares: “ Individuals, like companies, have a brand. Those who are proactive at shaping their own brand identity are more likely to be recognized and to get ahead in the workplace. Shelley Row provided Make Your Meeting More Productive: Take the Emotional Temperature. ” Follow Joel on Twitter at @JoelGarfinkle.

Leadership Development 312

Leadership Development Development Leadership Brand 312

In the CEO Afterlife

JULY 16, 2015

From as far back as my days in brand management, I have held a deep affection for strategy. And when a brand or company’s positioning blurs, customers become confused. Strategies that emerge from consciously passing on certain markets, products, and brand benefits improves performance because they tell you what not to do.

Strategy 100

Strategy Brand Brand Management Marketing 100

Eric Jacobson

JUNE 29, 2019

Product can be copied. Lindsay Pedersen Pedersen is a brand strategist, executive coach, and public speaker, having worked with leaders at Zulily, Starbucks, T-Mobile, Coinstar, and IMDb. Earlier in her career, she worked in Brand Management at Clorox on businesses ranging from Hidden Valley Rand to Armor All to Brita to Clorox Bleach.

Brand 50

Brand Competitive Advantage Executive Coaching Brand Management 50

In the CEO Afterlife

DECEMBER 31, 2011

My fascination isn’t my productivity; rather, it is the source of the idea. You’re Not a Real Marketer until You Create a Brand [link]. Brand Managers inherit brands and manage existing franchises. It is not the same as creating a new brand, launching it and watching it grow.

Blog 222

Blog Mission Statement Strategic Planning Brand 222

The Practical Leader

JULY 3, 2019

The very existence of most organizations depends on customers willing to continue paying for its products and services. This sign on the wall of struggling diner points to a root cause of poor customer service: Customers who feel our servers are rude should see the manager. Most Brand Management is Misguided and Makes Things Worse.

Ethics 49

Ethics Brand Management Brand Operations 49

leaderCommunicator

SEPTEMBER 25, 2012

They’re taking a collective view of managing all the disparate parts that influence brand promise, changing the way they work and organize themselves internally so that the entire organization is focused on delivering the brand promise. This Brand System is necessarily inclusive of corporate culture.

Brand 141

Brand Reputation Human Resources Brand Management 141

Great Leadership By Dan

DECEMBER 22, 2016

The marketplace knows that the core vision of Seventh Generation is focused on providing environmentally sound products. When John Moorhead, the new ecommerce brand manager, learned that the company hadn’t communicated with customers on this matter, his first reaction was, “We need to apologize.” Now’s the time for spin, right?

How To 120

How To Customer Loyalty Short-term PR 120

LDRLB

MARCH 12, 2012

As a 23 year-old Macleans Toothpaste Brand Manager in 1970, my colleagues and I competed against powerhouses P&G, Colgate and Unilever. As long as the “Davids” of the business world are able to resist the urge to become generalists by expanding into too many markets with too many products, they can win.

How To 111

How To Brand Management CEO Resistance 111

LDRLB

MARCH 12, 2012

As a 23 year-old Macleans Toothpaste Brand Manager in 1970, my colleagues and I competed against powerhouses P&G, Colgate and Unilever. As long as the “Davids” of the business world are able to resist the urge to become generalists by expanding into too many markets with too many products, they can win.

How To 95

How To Brand Management CEO Strategy 95

Strategy Driven

AUGUST 11, 2020

You must also make sure your brand stands out from other companies, especially ones that are offering similar products/services to yours. Always keep yourself updated on consumer’s demands and trends in the marketplace to keep your brand relevant.

Brand 73

Brand Succession How To Tactics 73

Harvard Business Review

NOVEMBER 19, 2021

Research on why people are drawn to goods that feel artisanal and handmade.

Productivity 19

Productivity Products Brand Management Advertising 19

Skip Prichard

SEPTEMBER 24, 2019

Over the past 27 years of my career in marketing, brand management and executive search + coaching, I’ve found time and again that organizations have blind-spots when hiring talent. People can’t handle constant change unless they’re highly involved with the direction of the product, company and team. It’s human nature.

Emotional Intelligence 74

Emotional Intelligence CTO Stress Exit Strategy 74

Harvard Business Review

FEBRUARY 22, 2013

The sheer size of the "big screen," Hollywood's confidence that their product can hold audience attention for upwards of three hours, and budgets that run into the hundreds of millions, all proclaim the dominance of their art form. His campaigns give brands the tools they need to expand their story into whichever direction it takes off.

Productivity 9

Productivity Products Storytelling Advertising 9

In the CEO Afterlife

AUGUST 1, 2011

After the stint at Bristol-Myers, I moved on to Beecham Products (now GlaxoSmithKline) as Brand Manager of Brylcreem Hairdressing, Macleans Toothpaste and Silvikrin Shampoo. And finally, there is Trig, Fact and Softique, none of which bothered to show for my Google obituary search.

Brand 170

Brand CEO Stage-Gate Marketing 170

Skip Prichard

FEBRUARY 8, 2021

It has benefited enormously from employees and consumers acting as brand ambassadors, who rave on social media about the brand’s advocacy of social causes. Incidentally, this also made Ben & Jerry’s one of the world’s best-selling ice-cream brands. His vision was—. We have decided once and for all to side with the many.

Charisma 144

Charisma Bond Leadership Brand 144

thoughtLEADERS, LLC

DECEMBER 16, 2019

When you talk about branding, you are talking about constant change. This fast-paced environment leaves brand managers with no choice: they need to favor SPEED over perfection. Especially when launching products. Today’s post is by Francisco Serrano, author of Brain-Ding (CLICK HERE to get your copy).

Marketing 11

Marketing Brand Management Brand Environment 11

In the CEO Afterlife

JULY 24, 2011

by John • July 24, 2011 • Branding , Marketing • 3 Comments. ABSOLUT Vodka’s advertising campaign is one of the most successful and longest running consumer products campaigns in the history of advertising. There is always the argument that “we should fix it before it breaks.” Not in this case.

CEO 100

CEO Advertising Brand Creativity 100

In the CEO Afterlife

AUGUST 1, 2011

After the stint at Bristol-Myers, I moved on to Beecham Products (now GlaxoSmithKline) as Brand Manager of Brylcreem Hairdressing, Macleans Toothpaste and Silvikrin Shampoo. And finally, there is Trig, Fact and Softique, none of which bothered to show for my Google obituary search.

Brand 131

Brand CEO Stage-Gate Marketing 131

Anese Cavanaugh

APRIL 17, 2009

Joyful Productivity Via Retreat. Here are a couple of pictures of myself in the trenches and one with client Sharon Hewitt, the President & Chief Creative Officer of Sharoni Design , a company devoted to creating brand identities with purpose and passion. Dare to get away. I’ve been doing a lot of private client retreats lately.

Hotels 70

Hotels Brand Brand Management Creativity 70

Harvard Business Review

SEPTEMBER 1, 2016

Whether to localize global-brand marketing programs remains one of the most contentious debates in multinational organizations. But what if these brand managers are wrong? The head office, meanwhile, takes the position that achieving scale justifies losing some local customers in return for global efficiencies. Insight Center.

Marketing 9

Marketing Brand Management Brand Globalization 9

Harvard Business Review

DECEMBER 23, 2021

Focus on products, narrative, pop culture, and customer needs.

Brand 20

Brand Succession Productivity Products 20

Harvard Business Review

AUGUST 25, 2016

To wit, would any serious brand manager run a marketing campaign today without a capability for incorporating social media analytics? But brand managers need the computational competence of data scientists and analytic tools to get greater value from that data. That transformed the RACI decision rights template.

RACI 8

RACI Agility Brand Management Decentralization 8

Strategy Driven

OCTOBER 29, 2012

Here are more painful ‘reputation’ questions about your company and your products : What are you doing to build it? Apple is the classic example of a brand, with products that back it up. Only Apple stands alone not comparing themselves to other products unless it’s a joke. Are you the dominant brand?

Brand 50

Brand Reputation Customer Loyalty Industry 50

In the CEO Afterlife

AUGUST 6, 2013

Never in the history of marketing has there been so much talk about branding. The conversation in the world of branding is well beyond product and service brand discussion by marketers and ad agencies. The ramification is clutter, the arch enemy of brand identity. That’s an understatement.

Brand 260

Brand P&L Human Resources Brand Management 260

Harvard Business Review

AUGUST 23, 2018

One major Asian electronics company built a design lab to develop new hardware product ideas. When sales of the Frankenstein product missed their mark, everyone shared the blame. Explorers work in teams like R&D, customer insights, or product development. They didn’t have a handoff, they had a drop-off.

Project 8

Project Innovation Team Stage-Gate 8

Harvard Business Review

FEBRUARY 28, 2018

As a VP of sales and marketing for Becker-Birnbaum International, a global consumer products company, Aliyah knew she needed a talented marketing director to support her division’s portfolio of 34 products. In contrast, Molly’s network was concentrated mainly within cleaning products.

Case Study 11

Case Study White Paper Analysis Brand Management 11

Harvard Business Review

JUNE 4, 2018

That makes simple and engaging user experience design for management key. Practically everything a digitally-dependent knowledge worker sees, hears, or swipes can become a recommendation.

Engineering 8

Engineering Marketing Advertising Brand Management 8

Harvard Business Review

MARCH 20, 2013

The overarching role of the ad agency has shifted from content generator to a combination of strategist, curator, and brand manager. It also allows them to save some money on production and redirect the budget to market a proven product. Meanwhile, the winning producers get money, exposure, and a beefed up portfolio.

Innovation 15

Innovation Advertising Market Segmentation Brand 15

Harvard Business Review

JULY 25, 2011

Yes, Apple spends lavishly on promoting its brand, but the study attributed the spike in brand valuation to the impact of two products — the iPad and, to a lesser extent, the iPhone. Want to build a powerful brand? Ask yourself if your products (or services) could serve as ambassadors for your brand.

Brand 14

Brand Brand Valuation Advertising Marketing 14

Harvard Business Review

SEPTEMBER 17, 2013

So while the extroverts may be schmoozing with colleagues after work, you can ensure you’re being productive while you recharge by reading industry journals or thinking creatively about your company and your career. Branding Managing yourself Networking'

Brand 14

Brand Cialdini Brand Management Conference 14

Harvard Business Review

JUNE 13, 2014

Some eager entrepreneurs think their new product is so brilliant and so unlike anything else out there, that they just need to make it available and people will start clamoring over it. Real artists may indeed ship, as Jobs famously exhorted his team , but savvy businesspeople don’t do so without at least a basic brand strategy in place.

Brand 9

Brand Ries Entrepreneur Agility 9