Building Personal Strength

APRIL 4, 2011

Three of the participants happened to be brand managers from Mobil. When they briefed it on the final day, they claimed they were going to implement the system with several stations as a pilot project. Their problem? You guessed it: drive-away customers. Well, the rest is history.

Creativity 81

Creativity Brand Management Participative Course 81

Building Personal Strength

AUGUST 23, 2011

He could be counted on to get things done, so he was quickly promoted into management. As a brand manager, he showed a knack for building a business. He only takes on projects that will make a difference in people’s lives. Over the years, G.E. gave him several opportunities to do that.

Sports 78

Sports Learning-by-Doing Construction Brand Management 78

Harvard Business Review

AUGUST 25, 2016

Who will be updated on decisions and actions during the project/process? An increasing number of organizations I work with use RACI (or some variant ) to create auditable accountability networks for project and process management. These questions are uncomplicated and relatively easy to map.

RACI 8

RACI Agility Brand Management Decentralization 8

Harvard Business Review

SEPTEMBER 17, 2013

Often, she’d meet them initially at company meetings or through project work; if the suggestion to have lunch together didn’t arise naturally, she’d tell them about her project, and they were almost always intrigued enough to join her. Branding Managing yourself Networking'

Brand 14

Brand Cialdini Brand Management Conference 14

Harvard Business Review

OCTOBER 26, 2017

You can nudge the hiring manager to think more broadly about the role by “enthusiastically sharing your ideas for how big the job can be,” he adds. She talked about new projects she could execute. Today she is a career adviser and hiring manager at resumecompanion.com. ” Tailor the job. .

How To 12

How To Long-term Marketing Case Study 12

Harvard Business Review

OCTOBER 30, 2012

Brand managers at P&G, for instance, get a constant feed of consumer sentiment from social media. Healthcare provider ThedaCare has thrown out its budgeting processes and replaced it with quarterly meetings in which cross-functional teams review performance and process improvement projects.

Process 15

Process Strategy Offshoring Information Technology 15

Harvard Business Review

MARCH 7, 2012

The tools will vary depending on the size of your organization, the degree that brand management is embodied in the decisions you make, and the number of people actually involved in the development of communications. At a minimum, you should have brand standards that give "rules to create by" for your creative team.

Brand 14

Brand Audience Tools Planning 14

Harvard Business Review

FEBRUARY 28, 2018

After working with HR to narrow down the list of candidates, she had two finalists, both internal: Molly Ashworth, a brand manager on her team in the cleaning division, and Ed Yu, a rising star from BBI’s beauty division. It was impossible not to hug Molly hello and ask for a quick update on her projects and family.

Case Study 10

Case Study White Paper Analysis Brand Management 10

Harvard Business Review

JULY 29, 2014

Even if the project doesn’t move forward, you’re not going to get fired. Brands exist in the hearts and minds of the people who use them, and if you suddenly try to switch them—which I’ve seen many corporations try to do —you alienate the customer. When you think about people with strong personal brands, who comes to mind?

Brand 8

Brand CEO Mission Statement Career 8

Harvard Business Review

JANUARY 23, 2013

There's not a brand manager, health care administrator, CMO or CIO who wouldn't benefit big-time from benchmarking their own operations to this campaign's. The Obama campaign's techniques, tools and technologies deserve detailed and dedicated attention from every organization that takes data-driven decisions seriously.

Marketing 8

Marketing Chief Technology Officer Case Study Critical Success Factor 8

Harvard Business Review

AUGUST 23, 2013

There''s a prevalent myth that I''ve encountered repeatedly in my years advising companies with intentions of going global — that it''s a massive project, one that takes extensive advance planning, and one that only the largest companies can pull off successfully. This conclusion is understandable.

Globalization 8

Globalization Brand Marketing Learning-by-Doing 8

Harvard Business Review

DECEMBER 13, 2017

She said it was possible for each Otto brand to stay in its own “swim lane.” Kent Brockman, Otto’s CMO, and Khalil Salem, the brand manager for Piper, Otto’s largest and most profitable brand, had sent statements supporting a shake-up a few hours earlier. No pruning necessary.

Hotels 8

Hotels Case Study Brand Price 8

Harvard Business Review

SEPTEMBER 20, 2013

For example, a product evaluating nonprofit organizations may be highly useful to a wealth manager seeking to help his client to select a charity as part of a value-added tax efficiency service. As the customer interviews progress, the color-coded matrix will come to life, and can help prioritize where the opportunities truly lie.

Execution 8

Execution Metrics Content Christensen 8

Harvard Business Review

JULY 24, 2014

A brand can’t just be a promise; it must be a promise delivered. And brand stewardship can no longer be under the exclusive purview of marketing departments and brand managers. Brands may drive communications activities, but little else.

Brand 8

Brand Strategy Advertising Brand Management 8

Harvard Business Review

AUGUST 5, 2013

Over the next two years, this change in how sales people interact with customers will redefine what the product content will be, how the sales staff will use a new CRM platform to record visits online, and how new insights will be derived from these interactions across sales, marketing, and brand management — ultimately driving decisions.

Organization 8

Organization CIO Compliance CRM 8

Harvard Business Review

DECEMBER 16, 2010

Advertising will take a backseat to promotional offers as retailers and brand managers alike collectively decide that branding a promotion matters just as much as promoting a brand. Europe faces comparable challenges as the EU as a monetary union confronts the limitations of the EU as a political project.

Innovation 15

Innovation Supply Chain Business Simulation Advertising 15

Harvard Business Review

JULY 9, 2013

Working on interesting projects like designing a new product or starting a new program provides a steady stream of news and insider information for celebrities to post updates about. The Secret brand managers picked up Van''s cause and lobbied for her inclusion by producing an emotional video that spread in social media channels.

Creativity 8

Creativity Brand Advertising Video 8

Roundtable Talk

NOVEMBER 15, 2011

Republican leadership contender, Rick Perry demonstrated what can happen when you can’t live up to your carefully scripted brand in this cringe-worthy tv moment: Politicians have become masters of brand management. From JFK to Trudeau to Harper and even to our own Rob Ford, political campaigns are essentially run on brand power.

Brand 34

Brand Short-term Career Brand Management 34