Lead on Purpose

JUNE 2, 2012

Perhaps one of the thorniest problems in business today, is how to create quality output without being specifically in charge. Product managers in coalition organizations know this all too well. My largest client is in the apparel industry with a multiplicity of brand names.

Leadership 200

Leadership Apparel Productivity Products 200

Strategy Driven

FEBRUARY 15, 2021

Have you ever wondered how celebrities or big brands manage their presence on the internet? Online reputation management helps those with larger public profiles to maintain a good online presence and representation in an age where everyone and anyone can use the internet to give their opinions.

Reputation 85

Reputation Management Brand Content 85

Skip Prichard

NOVEMBER 16, 2021

Authentic personal brands have almost a magical quality to them.” What are some of the hallmarks of an authentic personal brand? A strong and sustainable personal brand must be authentic at its roots. Somebody’s motivation must be genuine, their goals must be realistic, and the timeline must be manageable.

Reputation 121

Reputation Brand How To Media 121

Strategy Driven

AUGUST 11, 2020

If you’re selling products via your website, make sure you have top-quality, secure e-commerce tools incorporated into your website functions. As most consumers search for businesses online, it’s essential that your company has a fully functioning website with a professional finish.

Brand 73

Brand Succession How To Tactics 73

Harvard Business Review

MARCH 8, 2023

Only half of chief executives are confident they are able to provide high-quality digital experiences to customers, according to a new survey.

Execution 23

Execution Survey Quality Brand Management 23

Harvard Business Review

SEPTEMBER 1, 2016

Whether to localize global-brand marketing programs remains one of the most contentious debates in multinational organizations. But what if these brand managers are wrong? The head office, meanwhile, takes the position that achieving scale justifies losing some local customers in return for global efficiencies. Insight Center.

Marketing 9

Marketing Brand Management Brand Globalization 9

Harvard Business Review

DECEMBER 17, 2012

How can brands nimbly navigate the difficult waters of increasingly fragmented markets ? How can brand managers win back some of the control they have lost to consumers in the age of social media? Companies or people that are successfully pioneering transbranding demonstrate some key "trans" qualities in the following ways: 1.

Brand 16

Brand Storytelling Marketing Media 16

Harvard Business Review

JULY 25, 2011

It took a near-death experience to drive home one critical insight: you can advertise and promote all you want, but the ultimate "brand manager," post purchase, is the product itself. A car that's no good will assuredly erode a brand — and do so steadily as time goes by. (GM used to out-spend even Procter & Gamble.)

Brand 14

Brand Brand Valuation Advertising Marketing 14

Strategy Driven

OCTOBER 29, 2012

HARD QUESTION: Are you trying to justify price, or does your quality reputation precede you? OUCH QUESTION: Is your brand, product, or service market superior, and you haven’t elevated yourself to that position? NOTE WELL: Then there are the brands that USED to be #1 and have fallen to #2 or lower.

Brand 50

Brand Reputation Customer Loyalty Industry 50

N2Growth Blog

JUNE 11, 2010

Remember that most people will go to great lengths to help someone who has been of assistance to them. Publish quality content that adds value – what you produce in terms of content will be become synonymous with your online reputation. Push the quality over volume, and push volume as much as you can without being overreaching.

Media 386

Media Influence Blog Real Estate 386

Harvard Business Review

JUNE 13, 2014

Several principles should inform the development of the MVB elements: First, every organization should be brand-led and market-informed. Contrary to popular opinion, customers don’t own brands; companies do. But it would be a mistake to leave it to customers to determine the defining attributes and values that comprise the brand.

Brand 9

Brand Ries Entrepreneur Agility 9

Harvard Business Review

JULY 17, 2015

Unfortunately the company has been taken over by groups that haven’t expressed any intention of leveraging the Radio Shack brand, and so the brand will be put to death prematurely. When dealing with a struggling brand, managers should ask themselves if their brand is staying true to what it was made to do.

Brand 8

Brand Merchandising Retail Real Estate 8

Harvard Business Review

APRIL 21, 2015

Humans seem to have a susceptibility to seeing humanlike qualities in just about everything. And brands are part of that everything. Some of the pioneering work on applying this idea to brands and actually measuring their personalities was done in the 1990s by Jennifer Aaker, then at UCLA and now at Stanford.

Brand 8

Brand Aaker Participative Media 8

Harvard Business Review

FEBRUARY 1, 2013

"You're trying to create a clear association between your brand and a certain kind of feeling or a certain kind of style or a certain kind of approach," explains Jonah Sachs. The goal is to sort of announce whatever your new or slightly tweaked brand position is." And the latter is, comparatively, extremely cheap. "If

Brand 8

Brand Advertising Storytelling Audience 8

Harvard Business Review

AUGUST 9, 2016

“The most successful companies use analytics to understand how well they generate demand and the quality of the customer experience they provide,” says Joerg Niessing, a marketing professor at INSEAD. “In traditional brand management, marketers are responsible for specific product lines,” he says.

Marketing 9

Marketing Content Insurance Brand 9

Harvard Business Review

FEBRUARY 3, 2017

As a result, the vast majority of business-critical roles — upward of 95% — are filled by A-quality talent. In other industries brand management matters more, so the A players tend to be clustered there. ” and, by implication, “Which roles can we afford to fill with ‘good enough’ talent?”

Company 8

Company Sample Software Brand Management 8

Harvard Business Review

AUGUST 20, 2012

Consumer packaged goods manufacturers are monitoring social media to get real-time information on their customers' perceptions and share it with brand managers. Healthcare organizations are implementing electronic health records systems so they can migrate from islands of medical services to sharing patient data across care providers.

Business Model 15

Business Model Process Innovation Media 15

Harvard Business Review

JULY 24, 2014

The historical role brands have played – serving as symbols to guarantee a certain level of quality or as images to attract attention – is no longer relevant or useful today. A brand can’t just be a promise; it must be a promise delivered.

Brand 8

Brand Strategy Advertising Brand Management 8

Harvard Business Review

NOVEMBER 1, 2013

Although the partnership model has not yet been tried for ACOs, it has allowed a variety of multi-specialty medical groups — including the Mayo Clinic, Kaiser Permanente, and the Geisinger Health System — to achieve superior quality outcomes, outstanding service, and increased affordability. We are confident it will allow ACOs to do the same.

Organization 8

Organization Chief Executive Officer Health Care Insurance 8

Harvard Business Review

JANUARY 4, 2011

Here are the 6 most important choices for you to make this year — the choices that will determine both the quality of your life online and of your relationships offline: What am I choosing to do on the Web? Am I choosing to be a brand or a person online?

Media 16

Media Brand ROI Commitment 16

Harvard Business Review

JANUARY 4, 2011

Here are the 6 most important choices for you to make this year — the choices that will determine both the quality of your life online and of your relationships offline: What am I choosing to do on the Web? Am I choosing to be a brand or a person online?

Brand 16

Brand Media ROI Commitment 16

Harvard Business Review

DECEMBER 16, 2010

These innovation playgrounds vary wildy in quality, creativity and breadth. Advertising will take a backseat to promotional offers as retailers and brand managers alike collectively decide that branding a promotion matters just as much as promoting a brand.

Innovation 16

Innovation Supply Chain Business Simulation Advertising 16

In the CEO Afterlife

JUNE 8, 2016

Speciality coffee shops are competing with retail brands for consumers’ attention in the grocery aisle, new coffee formats are being introduced (such as single-cup brewing systems), and U.S. Not just your average quality Joe. competitors are entering the market. There is exponential growth to be had.

Brand 100

Brand Brand Management Advertising Management 100

Harvard Business Review

JULY 9, 2013

The Secret brand managers picked up Van''s cause and lobbied for her inclusion by producing an emotional video that spread in social media channels. Also companies should engage celebrities based on the quality of their ideas and their willingness and ability to engage with corporate representatives.

Creativity 8

Creativity Brand Advertising Video 8

Harvard Business Review

APRIL 14, 2015

Acquirers have decisively moved from investing into businesses with strong brands to businesses with strong customer relationships. In the past, M&A strategies often concentrated on brands and on growing brands through better brand management and internationalization.

Brand 8

Brand Brand Valuation Power Brand Management 8