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How to Build and Repair Your Reputation

Skip Prichard

I remember a few years ago I was hired by a sorority at a large university to speak about reputation risk in social media. As a parent who raised two kids myself, I was excited to see that the next generation of professionals and leaders was taking reputation seriously.

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Use a Brand Council to Help Steer Strategy

Harvard Business Review

A brand can’t just be a promise; it must be a promise delivered. And brand stewardship can no longer be under the exclusive purview of marketing departments and brand managers. Brands may drive communications activities, but little else.

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