N2Growth Blog

JANUARY 11, 2024

The Evolving Role of the CMO Previously, a Chief Marketing Officer’s or CMO role mainly involved traditional marketing activities like brand management, public relations, and market research. Leveraging creativity for business growth involves transcending traditional marketing tactics and embracing novel, uncharted methods.

Creativity 235

Creativity Business Objectives Marketing Trends 235

CEO Blog

AUGUST 11, 2015

I recently read New Brand Leadership - Managing the Intersection of Globalization, Localization and Personalization by Larry Light and Joan Kiddon. Not a lot of new concepts, however it certainly pushed me to look and think of things differently - particularly from a brand leadership vs. brand management perspective.

Brand 100

Brand Leadership Globalization Brand Management 100

Strategy Driven

AUGUST 11, 2020

SEO tactics, email marketing and pay-per-click advertising are all great examples of additional digital marketing tools. Like social media, these tactics have become essential for businesses to market their products and boost their brand visibility. This way you will be reaching the right audience and will see better results.

Brand 73

Brand Succession How To Tactics 73

N2Growth Blog

APRIL 20, 2010

The preceding description paints the perfect illustration of why branding is one of my favorite topics…It is complex. Unless you are a very large enterprise it is unlikely that you have the time, money, staffing, or external professional relationships to execute a brand management strategy such as the one outlined above.

Brand 271

Brand Blog How To Public Relations 271

Building Personal Strength

AUGUST 23, 2011

While this tactic may seem a little extreme and even heartless to a parent today, to Shane it was a natural evolution of life as his father’s son. He could be counted on to get things done, so he was quickly promoted into management. As a brand manager, he showed a knack for building a business. Over the years, G.E.

Sports 78

Sports Learning-by-Doing Construction Brand Management 78

Harvard Business Review

JUNE 4, 2018

Thoughtfully managed, recommendations can prove far more valuable to marketers than for the customers they ostensibly serve. Recommendation engines not only generate useful data for analyzing customer desires; they can be harnessed to make tactical and strategic recommendations for marketers.

Engineering 8

Engineering Marketing Advertising Brand Management 8

Harvard Business Review

JUNE 6, 2013

First, other global firms have a deep bench of seasoned brand strategist supported by rich and varied set of brand management systems and tools that are lacking in Chinese firms. Both are largely based on the brand management effort pioneered by P&G some 75 years ago and extended by the many P&G progeny.

Brand 8

Brand Globalization Brand Management Long-term 8