Career Advancement

AUGUST 27, 2018

Her team loved it, and they hit a new record for copies sold. Crafting your own distinctive brand won’t happen overnight. But your personal branding strategy will work in due time, if you’re persistent. Contact Joel, as your leadership coach , to help craft your own distinctive brand.

Brand 166

Brand Brainstorming Creativity Brand Management 166

The Practical Leader

AUGUST 16, 2023

Their reputation or “leadership brand” has become as critical to their success as the company brand they are selling in their market. Brand management is an inside job. External brand management is multiplied or minimized by workplace culture. They brand themselves and the workplace.

Energy 52

Energy Crisis Absenteeism Leadership 52

In the CEO Afterlife

APRIL 28, 2012

In the early days of my 40 year business career, I was lucky to work under two gentlemen who instilled several critical success factors that guided me from Brand Manager to CEO. By applying Jacobs Suchard’s brands and businesses to HBR’s models, I was able to pin-point weaknesses and bring clarity to missing opportunities.

Mentor 228

Mentor Advertorial Kotter Hamel 228

Coaching Tip

JUNE 29, 2015

The "SEVEN DISCIPLINES OF A LEADER" details how to: Emulate leaders whose behaviors foster open, two-way communication with the team. Building Your Leadership Brand. Managing a Successful Career. Identify how ego gets in the way of effectiveness. Learn to borrow leadership attributes from situations. Related articles.

Leadership 70

Leadership Brand Management Open-book Motivation 70

Women on Business

DECEMBER 2, 2012

Furthermore, I knew that if I wanted to have a successful business in the long run, I needed someone else on my team: someone who had skills and passions that complemented mine. I had a background in marketing and brand management, and working with concepts and ideas was my passion. By March, we had a studio up and running.

Franchising 255

Franchising Finance Brand Management Advice 255

CEO Blog

AUGUST 11, 2015

I recently read New Brand Leadership - Managing the Intersection of Globalization, Localization and Personalization by Larry Light and Joan Kiddon. Not a lot of new concepts, however it certainly pushed me to look and think of things differently - particularly from a brand leadership vs. brand management perspective.

Brand 100

Brand Leadership Globalization Brand Management 100

In the CEO Afterlife

JULY 16, 2015

From as far back as my days in brand management, I have held a deep affection for strategy. And when a brand or company’s positioning blurs, customers become confused. They want to know how to best trek Mount Here , the vista everyone on the team agreed to climb in the first place. Why is that?

Strategy 100

Strategy Brand Brand Management Marketing 100

Great Leadership By Dan

DECEMBER 22, 2016

What many don’t know is that their CEO, John Replogle, and his team and board are also dedicated to authenticity in their dealings with team members, customers, suppliers, everyone. The marketplace knows that the core vision of Seventh Generation is focused on providing environmentally sound products. Now’s the time for spin, right?

How To 120

How To Customer Loyalty Short-term PR 120

Lead on Purpose

JUNE 2, 2012

My largest client is in the apparel industry with a multiplicity of brand names. Instead, product and brand managers are organized into coalitions that serve as a resource one to another. But when you don’t possess the ability to control your team members, what do you have? You have who you are.

Leadership 200

Leadership Apparel Productivity Products 200

leaderCommunicator

SEPTEMBER 25, 2012

Actions speak louder than words, and your team isn’t moved by hearing you talk – they get motivation from seeing you exhibit the behaviors you want to see from them. IBM offers a best practice example of this principle at work, taking the concept of brand promise a step further. Best-in-class example.

Brand 141

Brand Reputation Human Resources Brand Management 141

N2Growth Blog

APRIL 20, 2010

The preceding description paints the perfect illustration of why branding is one of my favorite topics…It is complex. Unless you are a very large enterprise it is unlikely that you have the time, money, staffing, or external professional relationships to execute a brand management strategy such as the one outlined above.

Brand 271

Brand Blog How To Public Relations 271

Harvard Business Review

MARCH 13, 2023

Instead, build an “experience chain” that aligns the customer journey across physical and digital channels.

Team 21

Team Price Brand Management Advertising 21

Skip Prichard

SEPTEMBER 24, 2019

Over the past 27 years of my career in marketing, brand management and executive search + coaching, I’ve found time and again that organizations have blind-spots when hiring talent. People can’t handle constant change unless they’re highly involved with the direction of the product, company and team. It’s human nature.

Emotional Intelligence 74

Emotional Intelligence CTO Stress Exit Strategy 74

The Practical Leader

FEBRUARY 27, 2012

Are you engaging and retaining frontline team members through effective employer brand management ? Are you living your brand from the inside out? Do most people in your team or across your organization Lead, Follow, or Wallow? Do you lead with What or even How and miss the energizing power of Why ?

Simon 58

Simon Discount Hotels Open-book 58

Harvard Business Review

AUGUST 23, 2018

Truth is, you can have the right portfolio of investments, the right metrics and governance, the right stage-gate development process, and the right talent on the right teams — but if you don’t design the right handoffs between your teams, all of that planning falls apart. By tailoring each handoff to the teams involved.

Project 8

Project Innovation Team Stage-Gate 8

Strategy Driven

JANUARY 11, 2016

Similar to the brand of a company, your personal brand is the feeling and experience that people have when they interact with you, think about you, or talk about you. Do you have an identifiable personal brand? Managing your personal brand can be one of the most important things you do as you progress in business.

Career 50

Career Company Brand Long-term 50

Building Personal Strength

APRIL 4, 2011

The course taught the process and techniques of team creative problem solving. Three of the participants happened to be brand managers from Mobil. One of their first course offerings in La Jolla was the "Targeted Innovation" course, and they wanted my help. Their problem? You guessed it: drive-away customers.

Creativity 81

Creativity Brand Management Participative Course 81

Anese Cavanaugh

APRIL 17, 2009

She’s mission focused and committed to her clients, and in fact so much so that I invited her to be a part of my team as our Creative Director & Brand Manager.

Hotels 70

Hotels Brand Brand Management Creativity 70

Harvard Business Review

FEBRUARY 22, 2024

These programs not only revitalized brand images and increased public trust, but also significantly boosted sales and customer engagement. Implementing these signature programs requires a committed leadership, a supportive culture, and a passionate team, highlighting an underused strategy for business growth and brand strengthening.

Brand 23

Brand Execution Customer Loyalty Loyalty 23

Building Personal Strength

AUGUST 23, 2011

In addition, all these jobs kept him in top physical condition, reinforced his work ethic, and made him a better athlete on the baseball team. He had always wanted to play in sand lot games and be liked by his friends, but no one wanted him on their team. At 14 he played for two teams and coached a little league team.

Sports 78

Sports Learning-by-Doing Construction Brand Management 78

Strategy Driven

AUGUST 19, 2011

’ Just this week, I sat in on a client management meeting during which the president and owner of the company told her team that she wanted ‘buy in’ from the team before putting a strategy in place. Instead of serving as true leaders, they engage in ‘followership.’ Absolutely not. Leaders must lead.

Marketing 50

Marketing Objective Short-term Discount 50

Strategy Driven

JANUARY 9, 2020

Focus on Your Own Branding. Some digital marketing agencies are so busy working on the branding of others that they simply forget to work on their own brand management. The team should have all the procedures and guidelines readily available so that they are able to carry out their tasks effectively and steadily.

Marketing 13

Marketing Tips Succession Price 13

Harvard Business Review

AUGUST 25, 2016

The greater your or your team’s decision rights, the more empowered and accountable you are. That is, digitally linking the relevant individuals and teams identified in a RACI review should be straightforward. Decision rights are needed to determine and define how brand management and data management collaborate.

RACI 8

RACI Agility Brand Management Decentralization 8

Harvard Business Review

FEBRUARY 28, 2018

After working with HR to narrow down the list of candidates, she had two finalists, both internal: Molly Ashworth, a brand manager on her team in the cleaning division, and Ed Yu, a rising star from BBI’s beauty division. Aliyah liked Molly and respected her work. Sharp, clear answer , Aliyah thought. ” she asked.

Case Study 10

Case Study White Paper Analysis Brand Management 10

Harvard Business Review

OCTOBER 30, 2012

And they are using long-established approaches such as sharing data, online standards and templates, and using teams that map processes. The traditional improvement approach of engaging all players to map the process from beginning to end was critical in forming a team from different organizations. Knowledge work redesign.

Process 15

Process Strategy Offshoring Information Technology 15

Harvard Business Review

MARCH 13, 2018

Even those employees who don’t have direct customer contact understand and embrace their role in delivering on-brand customer experiences. To cultivate employee brand engagement, consider the multidimensional approach used by Lilian Tomovich, chief experience officer and CMO of MGM Resorts, and her team.

Company 14

Company Brand Report Training 14

Harvard Business Review

MAY 31, 2011

Define the role of the CMO team as facilitator, consultant, or service provider — not a central consolidator and decision maker (at least, in the absence of crisis). As a consultant, the CMO group at VISA gives advice to the country teams on how to interpret and take action on tracking studies. How will we advance the ball?

Brand 14

Brand Aaker Objective Team Building 14

Harvard Business Review

SEPTEMBER 6, 2011

leadership team realized that to get every employee to connect with customers, they had to find a way to give "the customer" a name and a face. The leadership team realized they had two types of customers. Using continuous improvement methods, a team tests a new offer with a small group of customers first to see whether it resonates.

Process 14

Process Marketing Bottom-up Brand Management 14

Harvard Business Review

MARCH 7, 2012

A strong strategic foundation: Many organizations view their communication teams as a service resource or as process enablers. The right set of tools: The next step is to develop a set of tools that guide the planning and creative efforts of your internal team and their external partners, using a What/How/Who model , described below.

Brand 14

Brand Audience Tools Planning 14

Harvard Business Review

NOVEMBER 4, 2013

The team from Washington, DC had used the name for years. However, given the connotations that the name implied, the owner decided that the team couldn’t operate under that banner anymore and a change was made. Today, Washington Redskins owner Dan Snyder finds himself with a significant branding challenge.

Brand 8

Brand Franchising Merchandising Rogers 8

HR Digest

JUNE 27, 2021

Hard skills can be an exhaustive list, hence we have pared it down somewhat to include technical and management skills. Brand Management. Supply chain management. Collaborations and conflict resolution are good skills to leverage as, again, working in a team where most business is carried out online is an advantage. .

Skills 116

Skills Supply Chain Emotional Intelligence Affiliate Marketing 116

Harvard Business Review

MARCH 20, 2013

The overarching role of the ad agency has shifted from content generator to a combination of strategist, curator, and brand manager. The audience plays a more active part in both generating content and filtering the ideas. The process Doritos used here illustrates my next key to harnessing open innovation: filtering.

Innovation 15

Innovation Advertising Market Segmentation Brand 15

Harvard Business Review

JANUARY 23, 2013

There's not a brand manager, health care administrator, CMO or CIO who wouldn't benefit big-time from benchmarking their own operations to this campaign's. The team "regularly tested" as many as 18 variations on subject line and email copy. It was that good.

Marketing 8

Marketing Chief Technology Officer Case Study Critical Success Factor 8

Leading Blog

AUGUST 21, 2012

We [at FedEx] have a very clear business mission and a business theory which is understood certainly by every member of the management team, and probably by 90 percent of the work force.". Our good friend, Claude Roessiger has long experience with luxury brand management. The Main Thing is critically important.

Organization 284

Organization Mission Statement How To COO 284

Harvard Business Review

AUGUST 4, 2015

Just as the PVP became institutionalized throughout the organization, validating the assumption that “we’re all the same,” brand managers and product developers learned the opposite lesson: “We’re all different.” Recategorize.

Globalization 8

Globalization Company Self-aware Merchandising 8

Harvard Business Review

MARCH 1, 2011

15 years ago Marmite's own "Love It or Hate It" campaign evolved out of a difference of tastes among the creative team at DDB London. The campaign's longevity and fame reflects the fact that even in its country of origin, the brand's strong taste is "challenging." In 2010, the brand spoofed the British elections.

Brand 14

Brand Media Brand Management Globalization 14

Harvard Business Review

SEPTEMBER 27, 2013

We recently worked with a department store retailer and a team of analysts looking for creative insights into customer loyalty. In other words, we found that the customers’ homemade solutions could be used by brand managers to identify what kind of data to gather and what kind of analysis to perform.

Analysis 8

Analysis Loyalty Customer Loyalty Retail 8