By now, most professionals recognize the value of having a strong personal brand. After all, if you’re not associated with particular concepts or strengths or characteristics or viewpoints, then you’re probably invisible inside your organization. That might be fine for where you are now, but if you want to advance, you need to distinguish yourself in some way. Conversely, if you have a strong personal brand, people often seek you out for opportunities or want to work with you, specifically. A strong personal brand is a form of career insurance.
Approach Your Personal Brand Like a Project Manager
Identify your compelling purpose, ambitious objectives, realistic timeline, and clear deliverables.
May 13, 2022
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Summary.
The truth is, everything you do that’s visible to other people in some way — be it in real life or online — will factor into your personal brand. It’s important, therefore, to ensure you’re taking steps to convey the right messages. The authors apply the principles of project management to personal branding and outline six tenets to follow: 1) Identify your purpose 2) Decide on your investment 3) Get clear on the benefits — and how you’ll track them. 4) Identify your stakeholders. 5) Lay out your resources and deliverables. 6) Nail down your plan.