The Horizons Tracker

AUGUST 21, 2023

Nowadays, firms are increasingly scrutinized for their impact on society and the environment, with corporate social responsibility (CSR) becoming an essential component of brand identity. The days of companies being evaluated solely on their customer satisfaction and financial performance are long gone.

Company 97

Company Ethics Brand Brand Management 97

N2Growth Blog

APRIL 20, 2010

The preceding description paints the perfect illustration of why branding is one of my favorite topics…It is complex. Unless you are a very large enterprise it is unlikely that you have the time, money, staffing, or external professional relationships to execute a brand management strategy such as the one outlined above.

Brand 271

Brand Blog How To Public Relations 271

Strategy Driven

AUGUST 11, 2020

One of these things is the branding of a company and building brand awareness. If this is your first experience with a start-up, here are some top tips to help you build your brand successfully. Every step of starting a business will require you to do thorough research and to help create a top brand. Social Media.

Brand 73

Brand Succession How To Tactics 73

Strategy Driven

FEBRUARY 15, 2021

Have you ever wondered how celebrities or big brands manage their presence on the internet? Online reputation management helps those with larger public profiles to maintain a good online presence and representation in an age where everyone and anyone can use the internet to give their opinions. What is ORM? Who is it for?

Reputation 87

Reputation Management Brand Content 87

Talent Anarchy 1

AUGUST 25, 2023

Marketing Managers: Marketing managers are responsible for creating and executing marketing strategies to boost product sales. Brand Managers: Brand managers are tasked with building and maintaining a strong brand image. They work on strategies to enhance brand recognition and loyalty.

Career 78

Career Supply Chain Pharmaceuticals Industry 78

Strategy Driven

MAY 27, 2023

They also cultivate general business management abilities, including a solid understanding of economic trends and consumer behavior. With the constant advancements in marketing tools, it’s more important than ever for professionals to stay abreast of new trends and developments.

Marketing 109

Marketing Career Trends Advertising 109

The Practical Leader

AUGUST 16, 2023

Some managers will complain about a declining work ethic. When we look at 360 assessments or engagement surveys, it’s clear that a more accurate response to these managers is; nobody wants to work for you. Brand management is an inside job. External brand management is multiplied or minimized by workplace culture.

Energy 52

Energy Crisis Absenteeism Leadership 52

Strategy Driven

AUGUST 12, 2021

With that being said, running a business, be that a small start-up, mid-sized enterprise, or a global brand, managing your business is not easy, especially if you’ve never been in that position before. Automation software can help with financial management, organize calendars, and so much more.

Tips 123

Tips Software Seminar Education 123

Coaching Tip

APRIL 29, 2011

Fiefdoms and boundaries develop, while lines of authority become unclear. For example, when a global brand manager and a local sales organization share responsibilities, and are rewarded for working together, they will fight for their interests so that both the global brand and the local market are addressed. Kates says.

Development 112

Development Bureaucracy Globalization Middle Management 112

Lead on Purpose

JUNE 2, 2012

Product managers in coalition organizations know this all too well. My largest client is in the apparel industry with a multiplicity of brand names. Instead, product and brand managers are organized into coalitions that serve as a resource one to another. Once again this is a personal development issue.

Leadership 200

Leadership Apparel Productivity Products 200

First Friday Book Synopsis

APRIL 16, 2011

Brand Portfolio Strategy: Creating Relevance, Differentiation, Energy, Leverage, and Clarity David A. Aaker has earned and deserves his renown as an expert on branding. [.]. Aaker Free Press (2004) Note: I read this book when it was first published and recently re-read it.

Aaker 75

Aaker Brand Strategy Books 75

Coaching Tip

JUNE 29, 2015

Leadership Development Investments. Building Your Leadership Brand. Managing a Successful Career. A genuine vision breeds excellence and learning because people in the organization want to pursue these goals. Source: Jeff Wolf: Seven Disciplines of A Leader. Related articles. Knowing What's Important.

Leadership 70

Leadership Brand Management Open-book Motivation 70

The Practical Leader

JULY 3, 2019

The company featured service in their marketing with convincing and clever branding, they had a customer service department, and they provided extensive service training to frontline staff. This sign on the wall of struggling diner points to a root cause of poor customer service: Customers who feel our servers are rude should see the manager.

Ethics 49

Ethics Brand Management Brand Operations 49

Strategy Driven

JANUARY 11, 2016

Below are a few key lessons from The Strategic MVP on cultivating a personal brand and unleashing one’s ‘inner nerd’ to help you become a true MVP. The Importance of a Personal Brand. Do you have an identifiable personal brand? So what ‘brand’ are you projecting? What do you want to be known for?

Career 50

Career Company Brand Long-term 50

Harvard Business Review

FEBRUARY 5, 2024

A cultural shift is taking place in developed countries that sees swaths of people becoming disillusioned with the lure of the “good life” available to prior generations. Amid all of this change, the implications for brand strategy and consumers are not yet well understood.

Brand 24

Brand Trends Long-term Cost 24

Coaching Tip

JUNE 30, 2015

Leadership Development Investments. Building Your Leadership Brand. Managing a Successful Career. Just pick up the book, "Primal Teams: Harnessing the power of emotions to fuel extraordinary performance" and learn about The Team Bonder. Related articles.

Bond 70

Bond Team Building Team Brand Management 70

The Practical Leader

FEBRUARY 27, 2012

Are you engaging and retaining frontline team members through effective employer brand management ? Are you living your brand from the inside out? Is career development fostering engagement ? Do you lead with What or even How and miss the energizing power of Why ? Are you breaking down silos to unleash positive power ?

Simon 58

Simon Discount Hotels Open-book 58

Harvard Business Review

SEPTEMBER 17, 2013

I liked your ideas about personal branding, and I can see how they’d work,” he told me. Yet I’m convinced it’s possible to be real about building connections and developing our personal brands, while still respecting our natural tendencies. Introverts can also use subtle cues to establish their personal brand.

Brand 14

Brand Cialdini Brand Management Conference 14

Skip Prichard

SEPTEMBER 24, 2019

Over the past 27 years of my career in marketing, brand management and executive search + coaching, I’ve found time and again that organizations have blind-spots when hiring talent. How do you influence hiring managers to slow down and find unicorns? I recently spoke with her about her research and work. . In the U.S.

Emotional Intelligence 74

Emotional Intelligence CTO Stress Exit Strategy 74

Harvard Business Review

JUNE 6, 2013

has one clear advantage over Chinese competition: branding. firms are powered by "eccentric failed novelists" (presumably from agencies and consulting firms that are gifted at brand positioning and execution) and "visionary founders" (think Steve Jobs) who have created exceptional brands. He notes that U.S.

Brand 8

Brand Globalization Brand Management Long-term 8

Harvard Business Review

JULY 17, 2015

Killing off brands is not a popular or pleasant thought, but we should consider it more often than we do. Some executives may be reluctant to admit – perhaps for sentimental or political reasons — that their brand is sucking out more value from the company than it creates. Profitability isn’t a useful metric.

Brand 8

Brand Merchandising Retail Real Estate 8

Harvard Business Review

DECEMBER 23, 2021

Focus on products, narrative, pop culture, and customer needs.

Brand 20

Brand Succession Productivity Products 20

Harvard Business Review

JUNE 13, 2014

Other start-ups develop a core technology that has myriad possible uses and they’re not quite sure which will be most appealing, so they plan to just put it out on the market and let customers decide. Approaches like these overlook the importance of brand strategy as the foundation for a successful launch.

Brand 8

Brand Ries Entrepreneur Agility 8

Harvard Business Review

MAY 31, 2011

The challenge for the Chief Marketing Officer is to create marketing and brand building that is both exceptional and efficient in the face of country, product, and functional silos. Develop and exploit silo spanning programs. One finding was that autonomous silos are simply no longer viable.

Brand 14

Brand Aaker Objective Team Building 14

Anese Cavanaugh

APRIL 17, 2009

It’s often in the realms of business development and leadership, creating their business and life visions, co-designing their relationships with each other, and even creating their signature or key note speeches. It’s great space. And we work on whatever is “up” in their life.

Hotels 70

Hotels Brand Brand Management Creativity 70

Harvard Business Review

MARCH 1, 2011

Some commentators like Robert Passikoff think that encouraging people to hate a brand is a risky move, but in reality the campaign is simply following a tried-and-tested approach to consumer engagement, one that is ideally suited to today's social media. In 2010, the brand spoofed the British elections. We know we're not for everyone.

Brand 14

Brand Media Brand Management Globalization 14

Harvard Business Review

APRIL 21, 2015

Honestly, it’s puzzling that an inanimate, imaginary thing such as a brand should seem to have gender. But obviously brands do send out gender signals, and sometimes they’re quite strong. Even though gender is increasingly understood to be fluid and multidimensional, brands continue to draw power from gender stereotypes.

Brand 8

Brand Aaker Participative Media 8

Strategy Driven

JANUARY 9, 2020

Focus on Your Own Branding. Some digital marketing agencies are so busy working on the branding of others that they simply forget to work on their own brand management. Develop Comprehensive Procedures. This could be SEO marketing , Management of social media accounts, and other aspects of digital marketing.

Marketing 13

Marketing Tips Succession Price 13

Harvard Business Review

MARCH 13, 2018

A more precise, robust approach is employee brand engagement, which establishes a critical link between employees and customers. Employee brand engagement is achieved when employees are aligned and involved with the organization’s brand. Employee brand engagement has three dimensions: Personal and emotional commitment.

Company 13

Company Brand Report Training 13

Harvard Business Review

AUGUST 23, 2013

This process plays out repeatedly, even among some of the world''s largest brands. But in today''s digital age, people in faraway places can find your website, learn about your company, and have an experience with your brand. His answer? "We We didn''t. It just kind of happened.". Take Apple as a prime example.

Globalization 8

Globalization Brand Marketing Learning-by-Doing 8

Harvard Business Review

AUGUST 25, 2016

By far the best and most useful approach for managing those tensions is Michael Jensen’s path-breaking work in decision rights a quarter-century ago. An increasing number of organizations I work with use RACI (or some variant ) to create auditable accountability networks for project and process management.

RACI 8

RACI Agility Brand Management Decentralization 8

Harvard Business Review

JUNE 4, 2018

Thoughtfully managed, recommendations can prove far more valuable to marketers than for the customers they ostensibly serve. The science of storytelling and brand performance. Calendar managers visually and acoustically suggest scheduling options and priorities. These insights will be immensely useful for top management.

Engineering 8

Engineering Marketing Advertising Brand Management 8

Strategy Driven

AUGUST 19, 2011

This U-turn must begin with you, the owner or senior manager, declaring war on yourself. ’ Just this week, I sat in on a client management meeting during which the president and owner of the company told her team that she wanted ‘buy in’ from the team before putting a strategy in place.

Marketing 50

Marketing Objective Short-term Discount 50

Building Personal Strength

AUGUST 23, 2011

He could be counted on to get things done, so he was quickly promoted into management. As a brand manager, he showed a knack for building a business. After Shane earned his degree, he got married and landed a job at General Electric. He stood out among his peers. He was smart, action-oriented and a strong leader.

Sports 78

Sports Learning-by-Doing Construction Brand Management 78

Harvard Business Review

MARCH 7, 2012

Developing an integrated communications capability within your organization will give you just that. It will also enhance your reputation and the value of your brand. The What/How/Who Model requires that plans be developed at each of the following levels: The What of your communications requires Category Plans.

Brand 14

Brand Audience Tools Planning 14

N2Growth Blog

JUNE 11, 2010

In today’s post I’ll share some thoughts on the importance of social media influence in the building of personal and corporate brand equity. Can you generate an increase in revenue and brand equity with social media? Is social media right for business? How does social media compare with other mediums?

Media 404

Media Influence Blog Real Estate 404

Harvard Business Review

JULY 30, 2015

A brand manager at a Fortune 100 company expressed deep frustration to me: “We want to connect to our customers in a new way. ” Another brand manager told me that many agencies are creating social spin-offs but they still operate like traditional ad agencies. Agencies are stuck on advertising.

Marketing 8

Marketing Advertising Trends Brand 8