N2Growth Blog

JANUARY 11, 2024

The Evolving Role of the CMO Previously, a Chief Marketing Officer’s or CMO role mainly involved traditional marketing activities like brand management, public relations, and market research. However, recent technological advancements and industry shifts have expanded and evolved this role significantly.

Creativity 235

Creativity Business Objectives Marketing Trends 235

Lead Change Blog

DECEMBER 17, 2015

And, it is the dream of every brand manager. The concept of brand in this country started in the west with the branding of cattle. Obviously barbed wire fence altered the practice of using branding for identification. Brands are powerful tools for customer trust. Brand as Identity.

Brand 150

Brand Airlines Wilde Tools 150

N2Growth Blog

APRIL 20, 2010

The preceding description paints the perfect illustration of why branding is one of my favorite topics…It is complex. Unless you are a very large enterprise it is unlikely that you have the time, money, staffing, or external professional relationships to execute a brand management strategy such as the one outlined above.

Brand 271

Brand Blog How To Public Relations 271

The Practical Leader

AUGUST 16, 2023

One morning, I asked a group of very quiet participants a series of questions about their organization’s climate and leadership effectiveness. His observation points to a big leadership problem, “The opposite of love is not hate, it’s indifference. Some managers will complain about a declining work ethic.

Energy 52

Energy Crisis Absenteeism Leadership 52

The Horizons Tracker

AUGUST 21, 2023

Nowadays, firms are increasingly scrutinized for their impact on society and the environment, with corporate social responsibility (CSR) becoming an essential component of brand identity. This is a company that is perceived by stakeholders as actively promoting environmental and social sustainability via co-creation and ethical leadership.

Company 97

Company Ethics Brand Brand Management 97

Skip Prichard

FEBRUARY 8, 2021

Reflections on Charismatic Leadership. In marketing, this idea is used in “purpose branding”—how a brand can change the world for the better. The role of purpose branding is to unite the firm’s employees and brand customers in the pursuit of that higher vision. Take ice-cream brand Ben & Jerry’s.

Charisma 144

Charisma Bond Leadership Brand 144

Kevin Eikenberry

APRIL 8, 2018

by Denise Lee Yohn Organizational culture is one of the most talked about and written about topics in leadership literature these days. The post Fusion: How Integrating Brand and Culture Powers the World’s Greatest Companies appeared first on Kevin Eikenberry on Leadership & Learning.

Brand 136

Brand Power Drucker Company 136

Eric Jacobson

JUNE 29, 2019

“Brand helps us engage customers and employees, unleash our competitive advantage, and fuel enduring growth,” explains Lindsay Pedersen, author of the new book, Forging An Iron Clad Brand: A Leader’s Guide.” “And And yet, despite this power of brand, it is grossly underused. What never gets old is delight. Tell stories.

Brand 50

Brand Competitive Advantage Executive Coaching Brand Management 50

In the CEO Afterlife

AUGUST 1, 2011

Leadership. Old Brands. by John • August 1, 2011 • Branding , Marketing • 0 Comments. I realize I’ve been around a long time whenever I reminisce about the brands I was associated with in my early career. Line extensions, even on healthy brands, are seldom the answer to sales and profit challenges.

Brand 170

Brand CEO Stage-Gate Marketing 170

Harvard Business Review

FEBRUARY 22, 2024

The effectiveness of social programs hinges on their alignment with a company’s identity and their ability to resonate with societal challenges, create a strong brand identity, generate excitement, and be scalable.

Brand 23

Brand Execution Customer Loyalty Loyalty 23

In the CEO Afterlife

AUGUST 1, 2011

Leadership. Old Brands. by John • August 1, 2011 • Branding , Marketing • 0 Comments. I realize I’ve been around a long time whenever I reminisce about the brands I was associated with in my early career. Line extensions, even on healthy brands, are seldom the answer to sales and profit challenges.

Brand 131

Brand CEO Stage-Gate Marketing 131

Strategy Driven

MAY 27, 2023

It provides you with the advanced business skills and leadership knowledge you need to succeed in this growing field. They also cultivate general business management abilities, including a solid understanding of economic trends and consumer behavior. An online MBA in marketing is a great way to transition into a marketing career.

Marketing 109

Marketing Career Trends Advertising 109

Skip Prichard

NOVEMBER 16, 2021

Do you consider your personal brand ? Do you manage your company’s reputation? Why is it important to manage your reputation? Lida Citroen , an expert in the field of reputation management, has a resource to anyone who wants tips to build a reputation that can withstand negative influences and becomes stronger over time.

Reputation 121

Reputation Brand How To Media 121

Lead on Purpose

JUNE 2, 2012

Product managers in coalition organizations know this all too well. My largest client is in the apparel industry with a multiplicity of brand names. Instead, product and brand managers are organized into coalitions that serve as a resource one to another. SHELTON is a leadership coach, speaker, blogger, and author.

Leadership 200

Leadership Apparel Productivity Products 200

In the CEO Afterlife

APRIL 17, 2011

Leadership. by John • April 18, 2011 • Branding , Marketing • 0 Comments. Here’s a rather fascinating little anecdote about a very famous global brand, Toblerone. Anxious to learn as much as possible about this unique brand, I sent a Brand Manager to Switzerland to interview those in the know.

CEO 204

CEO Brand Brand Management Human Resources 204

Coaching Tip

JUNE 29, 2015

Leadership starts from within and manifests itself on the outside. Learn to borrow leadership attributes from situations. Analyze and recalibrate yourself in terms of the " Seven Deadly Leadership Sins ". Create a plan to weave discipline into your daily life and improve your leadership. Building Your Leadership Brand.

Leadership 70

Leadership Brand Management Open-book Motivation 70

Coaching Tip

JULY 13, 2015

Through mindfulness , we reconnect to what author Christine Horner of "Awakening Leadership" calls the "Unified Field of Creation," opening the door to our infinite nature and our life's purpose. Source: Christine Horner: Awakening Leadership: Embracing Mindfulness, Your Life's Purpose, and the Leader You Were Born to Be .

Leadership 70

Leadership Brand Management Brand Training 70

In the CEO Afterlife

DECEMBER 31, 2011

I began blogging about leadership, strategy, marketing and life last February. You’re Not a Real Marketer until You Create a Brand [link]. Brand Managers inherit brands and manage existing franchises. It is not the same as creating a new brand, launching it and watching it grow.

Blog 222

Blog Mission Statement Strategic Planning Brand 222

First Friday Book Synopsis

OCTOBER 11, 2015

Larry Light is the Chief Executive Officer of Arcature LLC, consultants in brand management. More recently, Light was the interim Global Chief Brands Officer of IHG.… Light was a senior executive and Board member at BBDO and President of the international division of Ted Bates.

Chief Executive Officer 70

Chief Executive Officer Brand Management Brand Globalization 70

In the CEO Afterlife

FEBRUARY 26, 2012

As a 23 year-old Macleans Toothpaste Brand Manager in 1970, my colleagues and I competed against powerhouses P&G, Colgate and Unilever. My business career is characterized with a bunch of David versus Goliath encounters. Wherever I went, the major competitor was 20 times larger.

Creativity 240

Creativity Brand Management Marketing Resistance 240

In the CEO Afterlife

APRIL 28, 2012

In the early days of my 40 year business career, I was lucky to work under two gentlemen who instilled several critical success factors that guided me from Brand Manager to CEO. At the risk of this blog appearing as an advertorial for Harvard, I’ll gladly admit that Harvard Business Review was my favorite management resource.

Mentor 228

Mentor Advertorial Kotter Hamel 228

Strategy Driven

OCTOBER 29, 2012

Apple is the classic example of a brand, with products that back it up. The experience I have in Apple stores is in perfect harmony with the brand they’re portraying. Are you the dominant brand? OUCH QUESTION: Is your brand, product, or service market superior, and you haven’t elevated yourself to that position?

Brand 50

Brand Reputation Customer Loyalty Industry 50

In the CEO Afterlife

JULY 16, 2015

From as far back as my days in brand management, I have held a deep affection for strategy. And when a brand or company’s positioning blurs, customers become confused. Strategies that emerge from consciously passing on certain markets, products, and brand benefits improves performance because they tell you what not to do.

Strategy 100

Strategy Brand Brand Management Marketing 100

leaderCommunicator

SEPTEMBER 25, 2012

IBM offers a best practice example of this principle at work, taking the concept of brand promise a step further. To achieve that goal, IBM created a new communication discipline in a program called IBM Brand System combining brand management, employee engagement, human resource management, internal communications and external communications.

Brand 141

Brand Reputation Human Resources Brand Management 141

In the CEO Afterlife

JULY 26, 2016

Early in my career, when I worked for a couple of big companies in brand management, I joined my colleagues in nodding to the notion of taking a step back. Many were already in leadership positions or on a fast track to a higher rung on the corporate ladder. How to Slay Goliath. Distinguishing Between Two Cultures.

Brand 100

Brand Learning-by-Doing Brand Management Proposal 100

The Practical Leader

JULY 3, 2019

The company featured service in their marketing with convincing and clever branding, they had a customer service department, and they provided extensive service training to frontline staff. Leaders with deep servant leadership or service ethic lead organizations with consistently high service levels. Blame Management for Poor Service.

Ethics 49

Ethics Brand Management Brand Operations 49

First Friday Book Synopsis

APRIL 16, 2011

Brand Portfolio Strategy: Creating Relevance, Differentiation, Energy, Leverage, and Clarity David A. Aaker has earned and deserves his renown as an expert on branding. [.]. Aaker Free Press (2004) Note: I read this book when it was first published and recently re-read it.

Aaker 75

Aaker Brand Strategy Books 75

Coaching Tip

JUNE 15, 2015

The Korn Ferry Institute analyzed a total of 6,977 self-assessments from professionals at 486 publicly traded companies to identify the “blind spots” in individuals’ leadership characteristics. Building Your Leadership Brand. Managing a Successful Career. Related articles. Guide to a Balanced Life.

Self-aware 70

Self-aware Rate of Return Analysis Brand Management 70

Coaching Tip

JUNE 30, 2015

When author Barretta was promoted to director at a large software company, she was looking forward to attending her first leadership retreat. . Leadership Development Investments. Building Your Leadership Brand. Managing a Successful Career. Related articles.

Bond 70

Bond Team Building Team Brand Management 70

Great Leadership By Dan

DECEMBER 22, 2016

When John Moorhead, the new ecommerce brand manager, learned that the company hadn’t communicated with customers on this matter, his first reaction was, “We need to apologize.” Embracing Natural Strengths In Leadership & Life. They called, wrote, complained on Amazon, and lit up social media. Now’s the time for spin, right?

How To 120

How To Customer Loyalty Short-term PR 120

Roundtable Talk

SEPTEMBER 26, 2019

Roundtable Mentor, Krista Mclay, Senior Brand Manager at Nando’s Canada, shared her tips for overcoming feelings of self-doubt as a leader. “Self-awareness is a beautiful thing. It allows us to be better leaders, show off our strengths but it also comes with great awareness of our gaps.” ” READ MORE.

Mentor 28

Mentor Self-aware Brand Management Brand 28

In the CEO Afterlife

JULY 24, 2011

Leadership. by John • July 24, 2011 • Branding , Marketing • 3 Comments. The original concept, created by Art Director Geoff Hayes in a bathtub, and perpetuated by several creative notables, has managed to stand the cruel test of time and create the 3 rd largest-selling liquor brand on the globe.

CEO 100

CEO Advertising Brand Creativity 100

Strategy Driven

JANUARY 11, 2016

The start of a calendar year is usually a great time for evaluating the leadership and growth of your organization, and ways to take your own career or company to the next level. Below are a few key lessons from The Strategic MVP on cultivating a personal brand and unleashing one’s ‘inner nerd’ to help you become a true MVP.

Career 50

Career Company Brand Long-term 50

LDRLB

MARCH 12, 2012

As a 23 year-old Macleans Toothpaste Brand Manager in 1970, my colleagues and I competed against powerhouses P&G, Colgate and Unilever. The secret to thriving against mega-company competition comes down to leadership of three potent armaments – strategy, creativity, and culture. They are slow. You be fast.

How To 111

How To Brand Management CEO Resistance 111

Coaching Tip

APRIL 29, 2011

For example, when a global brand manager and a local sales organization share responsibilities, and are rewarded for working together, they will fight for their interests so that both the global brand and the local market are addressed. Talented people thrive on that kind of energy. How to unlock the value of talented people.

Development 112

Development Bureaucracy Globalization Middle Management 112

The Practical Leader

FEBRUARY 27, 2012

Are you engaging and retaining frontline team members through effective employer brand management ? Are you living your brand from the inside out? As conference leader, I’ll be opening and closing the Conference while connecting the critical leadership dots throughout the day.

Simon 58

Simon Discount Hotels Open-book 58

Harvard Business Review

AUGUST 15, 2023

Insights from the marketer who helped make Crocs and Stanley Cups cool.

Brand 17

Brand How To Marketing Brand Management 17