Remove Brand Remove Brandenburger Remove Development Remove Industry
article thumbnail

Why Your Company Should Partner with Rivals

Harvard Business Review

Recently the CEO of a very well known consumer brand nearly scared the wits out of me. That strategy could be especially effective if the company priced access at the point just below the competitions' 'go/no-go' price for developing similar technology. Here's how and why this matters to you. The other 70 percent winds up in landfills.