N2Growth Blog

AUGUST 22, 2010

If your CFO handles all communications with your banking relationships, and your Chief Investment Officer handles all of your investor relations, you’re flat out missing the boat. If your CMO is making all of your brand decisions there will be h*ll to pay down the road.

Blog 417

Blog Gordon CEO Consultative 417

Strategy Driven

FEBRUARY 20, 2019

On the other, while private companies aren’t under the same legal obligations in terms of disclosure, and while the short-term consequences may be less impactful, these companies still face long-term pitfalls, such as lost trust and tarnished brands. Make no mistake: this problem is only getting worse.

Chief Technology Officer 78

Chief Technology Officer Short-term How To Long-term 78

N2Growth Blog

JUNE 29, 2010

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Blog 295

Blog Brand CEO Consultative 295

Strategy Driven

MARCH 20, 2021

It’s usually the job of a bank’s chief financial officer (CFO), chief risk officer (CRO), or chief technology officer (CTO) to oversee tech implementation. You’ll also be better equipped to leverage your brand as a forward-thinking and future-ready one.

Technology 70

Technology Chief Financial Officer Banking Chief Technology Officer 70

Lead Change Blog

NOVEMBER 7, 2016

Joel Garfinkle of the Career Advancement Blog submitted 5-Step Plan to Developing Your Personal Brand. Joel recaps: “Have you developed your personal brand? In this post, Virtual CFO Jon Verbeck explains the important parts of a financial dashboard for your company. ” Find Jim on Twitter at @72keys.

Leadership Development 201

Leadership Development Development Leadership 360-Degree Feedback 201

Women on Business

JANUARY 17, 2011

CEO, CMO, COO, CIO, CFO, etc.), Furthermore, of the 535 highest paid and most senior positions at those companies, only 5.8% are held by women (down from 6.9% in the prior year). One more disheartening statistic shows that only 26% of those companies have at least one woman in an executive officer’s position (e.g.,

Press Release 113

Press Release Discount PR Directory 113

Women on Business

JANUARY 8, 2011

She’s taking over the seat formerly occupied by Apple’s former CFO, John Anderson, who resigned amidst a stock options backdating scandal. Andrea Jung was an executive vice president at Neiman-Marcus before she joined Avon in 1996. Avon’s stock price was up 15% in 2007.Â

Press Release 124

Press Release CEO Discount PR 124

Marshall Goldsmith

JUNE 16, 2013

Who would you rather have as a CFO? You can’t boast about the profits you posted, the sagging division you turned around, or the product you launched and turned into a stand-alone brand. All other things being equal, your people skills (or lack thereof) become more pronounced the higher up you go. What would they be?

Chemicals 133

Chemicals Welch CFO CEO 133

Marshall Goldsmith

AUGUST 15, 2011

Chances are your peers talk in terms of revenue, cash flow, and profitability - they don't have an ear for the soft language marketers grew up with like "brand awareness." For example, you don't want the CEO and CFO coming to you and saying, "You never justify why we're spending so much money, so we're cutting your budget."

Advice 107

Advice Execution Marketing Prahalad 107

Roundtable Talk

OCTOBER 12, 2010

And, I had to wonder, how motivating did Colleen Johnston, CFO, TD Bank Financial Group find that comment? The bottom-line here for me is this: As leaders, we can all choose to back things because they’re “politically” correct and good for our personal brands. Gee Mr. Clark, couldn’t you do a little better than that??

CFO 54

CFO Banking Belief Systems Godin 54

Roundtable Talk

FEBRUARY 13, 2012

This seasoned former female CFO looked me in the eye and said “Look… some women like being the only woman at the table. It’s part of their “brand”. Chalk it all up to another cautionary tale about personal branding and what happens when your actions don’t align with your hype. you name it). And yet, here we were honouring them.

Leadership 39

Leadership COO CFO Brand 39

Harvard Business Review

DECEMBER 13, 2017

Like most of the big hoteliers, however, Otto owned few of those properties; instead it franchised and managed them, with the bulk of the real estate owned by independent companies that licensed Otto’s brands. The addition of Beekman’s eight brands had increased the number now under Otto’s umbrella to 21.

Hotels 8

Hotels Case Study Brand Price 8

Harvard Business Review

MAY 8, 2013

He waved his brand-new VillageCar card near the door handle and got in. "It The two were executives of Beacon Car Rental, one of the industry''s most established and respected brands. It was clear the brand had cachet in the region, which we could''ve leveraged. He laughed; Henry grimaced. Tony shook his head. A Third Opinion.

Case Study 8

Case Study Brand How To Beyer 8

Strategy Driven

NOVEMBER 18, 2013

Make an appointment with the CFO. What do you do EVERY DAY to build attraction and brand? They just buy. They’re relying on the person or people who made the INTERNAL request, and will often get their input before making a final decision. He or she is most interested in making a profit, not just saving a dollar. That is the question.

Proposal 59

Proposal Price Long-term Customer Loyalty 59

CEO Insider

OCTOBER 18, 2023

One of my coaching clients is an entrepreneur whose business looks great on paper. In year 2–3, she had made a whopping 83% profit. Everything seemed to be going perfectly. Yet, when we took what I call a “strategic pause” to review her goals, I noted that personally, she wasn’t doing great.

Magazine 105

Magazine Entrepreneur Review Goal 105

Harvard Business Review

NOVEMBER 25, 2013

And at another — a consumer packaged goods company — a series of strong brands had evolved in separate silos. In our work with clients across dozens of sectors over more than five years, we have found that the strongest CMO/CFO partnerships develop when both parties undertake five actions: 1.

CFO 8

CFO Short-term Long-term Benchmarking 8

Marshall Goldsmith

FEBRUARY 8, 2018

World authority on branding and culture transformation. Liz Smith – Chairman and CEO, Bloomin’ Brands (Outback, Flemings, Carrabba’s, Bonefish Grill) – one of the world’s largest casual dining companies. Builder of global brands including Alka-Seltzer, Chevrolet, and Deloitte & Touche. Board of Directors, Ralph Lauren.

Executive Coaching 70

Executive Coaching CEO Magazine Banking 70

Harvard Business Review

JULY 29, 2014

In the July/August issue of HBR , Ram Charan argues that the Chief Human Resources Officer (CHRO) role should be eliminated, with HR responsibilities funneled in two separate directions — administration , led by traditional HR-types, reporting to the CFO; and talent strategy , led by high-potential line managers, reporting to the corner office.

CFO 11

CFO Charan Intangible Assets Human Resources 11

Harvard Business Review

JULY 19, 2012

PepsiCo’s Yogurt Challenge (Building Strong Brands). One downside: Vancouver trails only Sao Paulo on the cost of a fast-food hamburger. BONUS BITS: Contingencies to Culture. Who Owns Risk Management? Reuters' Social Media Maven Gives Up Twitter (AdWeek).

CFO 20

CFO Discount Price Cost 20

LDRLB

APRIL 21, 2014

Actually, reading the book reminded me of this old anecdote that I heard one time, a conversation between a sort of unnamed CEO and an unnamed CFO and essentially, the CFO was asking, “What happens if we invest all this money to develop our people and they leave?” That can be, I think, really demotivating.

Human Capital 60

Human Capital Open-book CFO Innovation 60

Harvard Business Review

JULY 25, 2017

One of the downsides of marketing ROI is that it is easy to only recognize the incremental profits in short-term sales and underestimate the long-term benefits that marketing brings to brand value. A CFO might just see marketing expenses walking out the door and not a corresponding build-up of cash flows and assets,” Avery explains.

ROI 8

ROI Marketing Marketing Mix Short-term 8

Harvard Business Review

JULY 17, 2014

Likewise, marketing wants to clearly quantify the impact of its long-term branding efforts while finance is more focused on macro-economic drivers of marketing performance, such as interest rates, employment levels, inflation and retail sales. As an ingredient brand, Intel often struggled to link marketing to P&L impact.

Finance 13

Finance Marketing P&L ROI 13

Harvard Business Review

OCTOBER 18, 2018

Lance was struck by what he saw in CFO Damon Ewen’s file. His CFO and his sales chief had been at loggerheads for a while. I’m the CFO and he’s in charge of sales. Most of the input was neutral, which was to be expected. Though brilliant and well respected, Damon wasn’t the warmest of colleagues.

Case Study 13

Case Study Team CFO Merchandising 13

Harvard Business Review

NOVEMBER 9, 2018

Take Jim, a front-runner CFO candidate for a leading medical device manufacturer on the verge of an IPO. Take Denise, a talented marketing executive who has helped reinvigorate some of the world’s most iconic retail brands. What ultimately cost Denise a coveted CMO job was a pattern of poor peer relationships.

Career 15

Career CFO Sample Execution 15

Harvard Business Review

MAY 28, 2018

Fast forward to 2016, and almost all of RedBalloon’s brand advertising was invested in traditional media outlets like radio, print, billboards, and pop-up retail stores. Despite the fact that the company enjoyed massive brand awareness, escalating acquisition costs were destroying margins. The situation was untenable.

Retail 8

Retail Audience Budgeting Advertising 8

Harvard Business Review

JULY 19, 2012

PepsiCo’s Yogurt Challenge (Building Strong Brands). One downside: Vancouver trails only Sao Paulo on the cost of a fast-food hamburger. BONUS BITS: Contingencies to Culture. Who Owns Risk Management? Reuters' Social Media Maven Gives Up Twitter (AdWeek).

CFO 10

CFO Discount Price Cost 10

Roundtable Talk

MARCH 12, 2010

The CFO, who is the named successor for the Prez, is Ricardo’s #1 detractor. adweekcdn #genesimmons 12 hours ago Every brand has to work hard to stay relevant. Unless Ricardo starts mending some bridges, I don’t hold much hope in his long-term prospects with the organization. The answer is yes.

Career 34

Career CFO Blog Godin 34

Harvard Business Review

NOVEMBER 17, 2015

It will be interesting to see how a former CFO will face up to these formidable challenges, complicated further by reports that the ECB isn’t allowing the Volkswagen group to fully benefit from the central bank’s “cheap” money.

CFO 8

CFO Crisis Mass Marketing IPO 8

Harvard Business Review

AUGUST 4, 2015

Kate Heiny, who very recently departed as the director of sustainability at Target, told the crowd at this summer’s sizable Sustainable Brands conference that: “With their words and wallets, our customers are asking for more [sustainable products].” That seems to be changing. And it’s not just happening at Target.

Productivity 8

Productivity Products Chemicals Retail 8

Harvard Business Review

FEBRUARY 10, 2015

How much time do you spend enhancing your organizational culture, leadership pipeline, and employer brand? If you’re typical, then your culture, leadership, and employment brand are described vaguely or not at all. How well are those efforts reported to your investors?

Human Capital 8

Human Capital CFO Banking Report 8

Harvard Business Review

APRIL 8, 2016

So I somehow forced myself to swallow my pride and my anger and discuss with him how he would go about achieving the goal I had, so that my CFO would be more likely to build and own the solution. And he was an external coach, so there was clearly no hidden agenda on his side.

Restructuring 8

Restructuring CFO Bond Brand 8

Harvard Business Review

APRIL 5, 2013

Everyone is familiar with the primary methods Gillette used to grow: It innovated via technology (with the Sensor, Mach 3, and Fusion razors), and in 2001 it formally expanded into the women''s leg shaving market with a new brand called Venus. The Gillette story clearly illustrates the simple math of Category Growth.

Price 8

Price Franchising Marketing CFO 8

Harvard Business Review

AUGUST 5, 2016

These leaders, mostly consumer-facing brands like Google, Apple, Microsoft, Walmart, and IKEA, have been covering their roofs and filling giant fields with solar panels and wind turbines. They had framing conversations with the CEO and CFO early on to discuss any financial or operational challenges. Get early buy-in.

Energy 8

Energy Industry Finance CFO 8

Harvard Business Review

SEPTEMBER 27, 2013

Fortune It was perhaps this summer''s most chilling business story: the suicide of Zurich Insurance Group CFO Pierre Wauthier, who left a note condemning the company''s chair, Josef Ackermann. There’s a lot in this piece, but one of the most interesting stories is about how Tylenol became such a powerful brand.

Review 8

Review CFO PR Analysis 8

Strategy Driven

OCTOBER 21, 2011

Brands, Room & Board, Starbucks, Ritz-Carlton, Levy Restaurants, Costco, Zappos, and Whole Foods, understand the importance of great employee relations. The business research done at Harvard, Stanford, Michigan, and my research at Darden Business School all finds that happy employees make for happy customers. magazine.

Learning-by-Doing 62

Learning-by-Doing Price Bottom-up Finance 62

Harvard Business Review

MAY 27, 2014

The abridged version is that Palmisano and then-CFO Mark Loughridge came up with what they called the “investor model” or the “road map” — a strategic plan complete with multi-year goals for investment, revenue growth, and earnings growth that they asked investors to judge them by.

Stage-Gate 9

Stage-Gate Strategic Planning Welch CFO 9

Harvard Business Review

MAY 5, 2014

Eventually, her team built a portfolio that caught the interest of the CFO and the CEO, and soon she was meeting regularly with them. If they go to HR or an executive with their concerns, they could be branded as troublemakers or difficult subordinates. It’s a tough dilemma. Luckily, there are a couple of alternatives.

Supply Chain 8

Supply Chain CFO Performance Review Construction 8