Harvard Business Review

MARCH 12, 2012

Recently the CEO of a very well known consumer brand nearly scared the wits out of me. The thinking behind this axiom began to be challenged in the mid-1990s, with the publication of smart, highly-regarded competitive strategy books, such as Co-opetition by Barry Nalebuff and Adam Brandenburger.

Co-Opetition 13

Co-Opetition Company Brandenburger Game Theory 13

Harvard Business Review

APRIL 6, 2016

Ageas contributes its expertise in insurance product design, marketing, finance, and risk management, while the partner, often a well-embedded local financial institution, contributes its customer portfolio, distribution channel, brand, and relationships. Benefits and risks of co-opetition. Dual asymmetrical joint venture.

Co-Opetition 8

Co-Opetition Operations Cost Technology 8

Harvard Business Review

FEBRUARY 10, 2014

The way forward is co-opetition, in which entities in the same industries act with what everyone recognizes as partial congruence of interests. Nalebuff have written in their book Co-Opetition , businesses that form co-opetitions become more competitive by cooperating. There [are] lots of co-opetitions.”.

Co-Opetition 8

Co-Opetition Nalebuff Licensing Cooper 8