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Why Your Company Should Partner with Rivals

Harvard Business Review

Recently the CEO of a very well known consumer brand nearly scared the wits out of me. That strategy could be especially effective if the company priced access at the point just below the competitions' 'go/no-go' price for developing similar technology. Here's how and why this matters to you.

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Joint Ventures Reduce the Risk of Major Capital Investments

Harvard Business Review

Ageas contributes its expertise in insurance product design, marketing, finance, and risk management, while the partner, often a well-embedded local financial institution, contributes its customer portfolio, distribution channel, brand, and relationships. Benefits and risks of co-opetition. Dual asymmetrical joint venture.

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Use Co-opetition to Build New Lines of Revenue

Harvard Business Review

The way forward is co-opetition, in which entities in the same industries act with what everyone recognizes as partial congruence of interests. Nalebuff have written in their book Co-Opetition , businesses that form co-opetitions become more competitive by cooperating. There [are] lots of co-opetitions.”.