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How to Overcome Negative Perceptions for a Better Leadership Brand

Let's Grow Leaders

Overcoming an Outdated Leadership Brand. You’ve worked hard to build your leadership brand, but the negative perceptions linger. You can improve your reputation and your leadership brand with this proactive approach. What is a leadership brand? Define your aspirational brand. Have you ever felt like this?

Brand 444
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Key Traits of Challenger Brands that Allow Them to Punch Above Their Weight

Leading Blog

C HALLENGER BRANDS know what it means to fight their way to success. Challenger brands can’t spend their way to success with big ad campaigns like the category leaders. Instead, they start with a strong business strategy and an acute understanding of who they are as a brand. As true underdogs, it’s the only option they have.

Brand 289
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5 Reasons to Consider Branded Merchandise for Business Promotion

Strategy Driven

Branded merchandise stands out as a timeless and effective way to promote your business. From custom pens to stylish apparel, branded merchandise offers many benefits that can significantly impact your brand’s visibility and engagement.

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Does Your Brand Pass Muster?

Lead Change Blog

In this month’s post, I consider the impact of change on your organisation’s brand. In any economy — local, regional, or national — your brand is everything. However, does your brand work for you, or against you? If your company grows, what do you gain or stand to lose by changing your brand? My view was clear.

Brand 226
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Vanity Phone Numbers’ Effect on Customer Recall and Business Branding

Strategy Driven

They also provide a sense of familiarity and approachability, which is fundamental in building a customer’s trust in a brand. These unique phone numbers go beyond mere digits; they embody the essence of the brand they represent. These numbers are a direct line to enhanced customer service and a stronger customer-brand connection.

Brand 82
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Employee Branding: Creating a Strong Company Culture

HR Digest

In today’s world, having a strong employer brand is not enough. To attract and retain top talent , companies need to focus on employee branding as well. But what is employee branding, and how is it different from employer branding? What is Employee Branding? What is Employee Branding?

Brand 96
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It Benefits Consumers When Brands Have A Purpose

The Horizons Tracker

Research from Wharton highlights how it can also benefit us as consumers when companies have a “brand purpose”, which the authors define as having a long-term aim that is central to the very meaning, identity, and strategy of the business that goes beyond simply making money. Greater brand authenticity. Reflecting values.

Brand 113