Brand, Competitive Advantage, Management and RBV

Search:

DAY

WEEK

MONTH

YEAR

Select your country:
Sign up | Log in

Topics
Resources
- Webinar Series
  - No Ego
  - See All
- White Papers/eBooks/Guides
  - Have resources to share?
    Submit Your Own!
- Widgets
  - Build a Widget
  - Build a Content Widget
Learn More
What's This?

Brand

Competitive Advantage

Management

RBV

When a Spinoff Makes Strategic Sense

Harvard Business Review

AUGUST 18, 2014

Let’s look at our current dominant strategy theory: the Resource-Based View or RBV, closely associated with Jay Barney. But they can also include property or patents or brands or contracts. So how does RBV explain the decision to split the company into two? It seems evident that the split does not create a new resource, and it is not obvious why splitting would enable the management team to exploit existing resources better.

RBV

RBV Resources Porter Christensen

The More Experience You Have, the Worse You Are at Bootstrapping

Harvard Business Review

JULY 22, 2015

But a new study on Hollywood producers in the Strategic Management Journal reminds us that it’s not that simple. Academics have been writing about the Resource-Based View (RBV) — a theory of how companies can gain competitive advantage from their unique and valuable resources — since the 1980s, though the idea has been around for longer. What they wanted to explore is how managers do that. Leadership Managing people Leading teams Article

RBV

RBV Resources Budgeting Mass Marketing

Leadership Digital

When a Spinoff Makes Strategic Sense

The More Experience You Have, the Worse You Are at Bootstrapping

Stay Connected