Strategy Driven

NOVEMBER 10, 2022

Pivoting brand direction sounds like a good way to achieve that – but how can you even begin to do such a thing? When you can achieve this, alongside the best consulting firm to help you, you learn more about your reasons for starting in the first place. Branding & Design. What do you hope to get out of that?

Brand 106

Brand Advice Goal Innovation 106

In the CEO Afterlife

JUNE 4, 2013

Many years ago, I had the opportunity to work for InterBrew (now AB-InBev) in a strategic consulting capacity. Locally and globally, maintaining resiliency of a beer brand is as exciting as it is challenging. But once your brand is on the outs with the prime target group, cardiac arrest sets in. Easier said than done.

Brand 225

Brand Advertising Creativity Marketing Strategy 225

Women on Business

JANUARY 1, 2013

The team at Vionet Graphics is hosting a “Brand New Year Sweeps” and giving away an “Ultimate Brand Identity Package” valued at $1,500. Ask yourself, where do you see this New Year taking your Brand? Vionet Graphics wants to give your business something shiny and new with our ‘Brand New Year Sweeps’.

Brand 207

Brand Goal Consultative Team 207

David A Fields

JANUARY 8, 2019

Are there consultants who love to sleep in impersonal hotel rooms, consume unhealthy food, miss family events and endure flight delays? doesn’t amaze me that old, storied, brand name consulting firms primarily employ an on-site consulting model. After all, there are people who love to eat crickets.It

Consultative 94

Consultative Hotels Brand Article 94

Strategy Driven

MARCH 3, 2020

(They relate to what I termed ‘reputation capital’ in my first book ‘The Post-Truth Business’ regarding whether a brand is ‘trustworthy, reliable and competent’). In the context of the climate crisis, the issue of why we should trust ‘the organisation behind the brand’ regarding their environmental credentials, is vital.

Crisis 78

Crisis Brand Ethics Trends 78

N2Growth Blog

APRIL 20, 2010

The preceding description paints the perfect illustration of why branding is one of my favorite topics…It is complex. Unless you are a very large enterprise it is unlikely that you have the time, money, staffing, or external professional relationships to execute a brand management strategy such as the one outlined above.

Brand 271

Brand Blog How To Public Relations 271

N2Growth Blog

JUNE 29, 2011

Most consultants don’t graduate from business school with any real world business experience. I have a very simple rule that I’ve followed for years in evaluating whether or not to hire a consultant: If an advisor is not fluent in my business, they won’t be retained by me to represent my business…end of story.

Consultative 284

Consultative Management How To Advice 284

Lead Change Blog

MARCH 11, 2020

If you’re tired of scrambling to find yet another client after a contract ends, it’s time for you to take your consulting, coaching, or facilitating business to the next level and gain some serious traction. It’s more than just good service: there’s a science behind brand loyalty. But what causes your customers to keep coming back?

Taylorism 248

Taylorism Taylor Webinar Consultative 248

Lead Change Blog

APRIL 29, 2020

How do you create your unique brand of leadership that will leave a lasting and impactful legacy? Paul Larsen, certified executive coach and an engaging leadership consultant and speaker, has developed a common-sense model to help you uncover your leadership brand and put it into action.

Covey 291

Covey Webinar Brand Executive Coaching 291

In the CEO Afterlife

OCTOBER 11, 2011

The Hard-Knock Valuation of Brand Equity Growth. by John • October 11, 2011 • Branding , Leadership , Marketing , Strategy • 0 Comments. There’s not a Brand Manager that doesn’t want to build brand equity. Consider this exchange between Hogwash Detergent’s CEO and the Brand Manager I’ll call Janet.

Brand 253

Brand CEO P&L Brand Management 253

Strategy Driven

MARCH 15, 2024

Enhancing Employer Brand Through Strategic Partnerships In the digital age, a strong employer brand is essential for attracting top talent. One effective way to enhance your employer brand is through strategic partnerships with HR consultancy companies.

Talent Management 96

Talent Management Management Agility Diversity 96

leaderCommunicator

JANUARY 23, 2019

Most companies give great thought on how to position and differentiate their brands. They hire brand consultants, research the market and competitors, test potential positionings, launch marketing campaigns and monitor the results.

Brand 86

Brand Consultative Marketing Positioning 86

QAspire

DECEMBER 5, 2023

Maggi is an iconic Indian brand from Nestlé faced a severe crisis of trust when it was alleged to contain excessive amount of mono-sodium glutamate (MSG) in the spice mix, raising health concerns. Building Trust as Leaders What’s true for brand trust is also true for leaders within the organizations.

How To 142

How To Brand Crisis Quality 142

In the CEO Afterlife

MAY 23, 2011

The Perfect Brand Slogan. by John • May 23, 2011 • Branding , Marketing • 3 Comments. Most folks in the branding game will judge a proposed slogan or tag line by a defined set of objectives. If a slogan did not communicate the brand’s strategic intent, it was a non-starter. In the CEO Afterlife. Leadership.

Brand 196

Brand CEO Marketing Proposal 196

Strategy Driven

FEBRUARY 3, 2020

You’ve put in time, money, and effort into building your brand. One option that you have is to hire a business growth consultant. Hiring a business growth consultant can help you see these results you’re searching for, however, you’re not sure if this is the right step for you.

Consultative 67

Consultative Real Estate Entrepreneur Planning 67

Strategy Driven

OCTOBER 1, 2019

Marketing your brand new business is one of the only ways you can let people know you’re out there and available to help them. Below, you’ll find a few things to consider before you start marketing your brand new business: What Are Your Brand Values? Knowing your brand values and what you stand for is so important.

Brand 50

Brand Marketing Audience Long-term 50

N2Growth Blog

NOVEMBER 29, 2022

“I would caution that size is not always an indicator of success, and more importantly, not a risk mitigator,” said Kelli Vukelic, CEO of N2Growth, a Philadelphia-based management consulting and executive search firm. “A One-size-fits-one and having worked at both ends of the spectrum, here are my points for your consideration.” .

Execution 392

Execution Chief Operating Officer Brand Class 392

In the CEO Afterlife

AUGUST 1, 2011

Old Brands. by John • August 1, 2011 • Branding , Marketing • 0 Comments. I realize I’ve been around a long time whenever I reminisce about the brands I was associated with in my early career. Maxill apparently has plans to resuscitate Ipana as a “retro brand” in the professional dental market.

Brand 170

Brand CEO Stage-Gate Marketing 170

Strategy Driven

NOVEMBER 28, 2022

Use Consultants. It’s absolutely essential that you take steps to understand the basics of your trade, ranging from rules and regulations in your industry, your target demographic, competitor brands, marketing tactics and more. This is where specialist consultants can come into play. From Healthcare Consultanting.

Budgeting 105

Budgeting Consultative Cost Brand 105

In the CEO Afterlife

AUGUST 1, 2011

Old Brands. by John • August 1, 2011 • Branding , Marketing • 0 Comments. I realize I’ve been around a long time whenever I reminisce about the brands I was associated with in my early career. Maxill apparently has plans to resuscitate Ipana as a “retro brand” in the professional dental market.

Brand 131

Brand CEO Stage-Gate Marketing 131

Leading Blog

MAY 16, 2020

Autonomous machines will take on repetitive, dangerous physical tasks and provide a new way for brands to reach consumers. Expect blockchain to underpin brand-oriented supply chains that give brands more control over their suppliers. Why expect customers to visit your store when you can send your autonomous mobile store to them?

Innovation 266

Innovation Supply Chain Technology Wireless 266

Leading Blog

JUNE 8, 2021

She is the Global CEO of the international consultancy Proudfoot. Throughout her 35 years in management consulting, she has advised, led, and guided some of the world’s most prominent companies and brands through major change. If you want to be a great leader, you must first manage to engage. * * *.

Open-book 332

Open-book Learning-by-Doing Consultative Follow-up 332

Leading Blog

JULY 1, 2019

Follow the Feeling : Brand Building in a Noisy World by Kai D. Wright answers a critical question plaguing entrepreneurs, brand strategists, marketers, and leaders: how do you grow your brand in a noisy world? In Follow the Feeling, strategy advisor Kai D.

Books 188

Books Leadership Gordon Brand 188

Chartered Management Institute

JANUARY 16, 2024

The seven behaviours you need to succeed as a management consultant in 2024 Today’s savvy consumers will rank companies and brands against the best of the best across all industries, sectors and specialisms. But in 2024, those days are long gone.

Advice 52

Advice Consultative Tips Article 52

In the CEO Afterlife

FEBRUARY 5, 2011

Brand Surgery – excerpts from my Marketing Magazine article. by John • February 5, 2011 • Branding , Leadership , Marketing , Strategy • 1 Comment. Now my accountant, my lawyer, my portfolio manager and even my neighbour talk to me about brands. A vast number of famous brand names need brand surgery.

Magazine 100

Magazine Brand Article Marketing 100

N2Growth Blog

NOVEMBER 30, 2023

Furthermore, organizations can leverage social media platforms, such as LinkedIn, to actively engage with potential candidates and showcase their employer brand, creating additional avenues for recruitment. When evaluating executive search firms or consultants, one of the critical factors to consider is their track record of success.

Execution 235

Execution Committee Long-term Objective 235

N2Growth Blog

OCTOBER 5, 2022

While there are several executive search firms, including everything from incredibly large firms with prominent brand recognition, to boutique, well-resourced firms that take elite approaches. Executive Search Consultants Who Understand the Market .

Execution 392

Execution How To Process Marketing 392

Great Leadership By Dan

SEPTEMBER 17, 2020

Guest post from Karlin Sloan: As a leadership development consultant, I have spent my career with people in business, NGOs, government, and not-for-profits who are focused, competent, talented and who have a deep sense of their personal power to impact those around them. Recently, those same people are having doubts.

Tips 392

Tips Leadership Globalization Open-book 392

Great Leadership By Dan

SEPTEMBER 24, 2020

This is your first opportunity to establish your personal brand. Kristin Harper is CEO of Driven to Succeed, LLC, a leadership development company that provides brand strategy consulting, market research, and keynote speaking on leadership and emotional intelligence. Ease your new team’s worries by hosting a Day 1 meeting.

Emotional Intelligence 311

Emotional Intelligence Performance Review Review Self-aware 311

Kevin Eikenberry

OCTOBER 18, 2010

Consulting Speaking Training Products KevinEikenberry.com About Blog Home Blogs I Like Leadership Learning Subscribe Brand New Resources for New and Longtime Leaders by Kevin Eikenberry on October 18, 2010 in Leadership , Learning In early 2011 my next book, co-authored with Guy Harris, will be published. Join us now for fr’ee !

Resources 181

Resources Brand Performance Review Open-book 181

Management Craft

NOVEMBER 22, 2011

Check out this thought provoking blog post from John Hawkins called The Business Case and Key Success Factors for a Holistic Multicultural Strategy (BTW, John is the new owner of my consulting firm, MPI Consulting ). Do your strategies and practices help managers and employees develop a multicultural mindset? It's the perfect time!

Brand 58

Brand Strategy Diversity Consultative 58

HR Digest

JANUARY 19, 2023

Before Chanel I had never worked in HR or the luxury sector and came from consulting. The biggest reward has been developing a culture and experience inside that is as beautiful as the brand people see on the outside. We are proud of a culture that has been nourished by the magnificent brand for over 100 years.

Strategy 111

Strategy Brand Globalization Commitment 111

Leading Blog

NOVEMBER 22, 2019

You’ll be surprised by what you learn about your company, your employees, and yourself. * * * Maria Ross , the founder of brand consultancy Red Slice, believes cash flow, creativity, and compassion are not mutually exclusive. Try a colleague’s job, work the customer support phones, or go on a sales call.

Leadership 349

Leadership Emotional Intelligence Loyalty Open-book 349

Strategy Driven

OCTOBER 12, 2016

Wall Street analysts, marketers and corporate communicators understand the importance of a CEO’s personal brand and how it affects demand for a company’s products or services and its market value. The “ personal brand ” of Marc Benioff of Salesforce.com or Tesla’s Elon Musk is an extension of the company. About the Author.

Brand 50

Brand CEO Strategic Planning Public Relations 50

Great Leadership By Dan

NOVEMBER 27, 2019

Sam Hua and Nan Hua are founding partners of Shanghai H&H Marketing Consulting Company and the authors of SUPER SIGNS: Taking Your Brand To The Ultimate Level. You have to always think about your killer products, authoritative expertise and dreams come true for the next year, next five years, next decade.

Company 291

Company Brand Crisis Strategy 291

Leading Blog

FEBRUARY 5, 2021

In our book, Relentless: The Forensics of Mobsters; Business Practices , we discovered the leadership principles of organized crime syndicates that forge high-performance teams of very loyal gangsters, incredibly strong brand names and cultures with a long-term perspective and an unrelenting customer focus.

P&L 330

P&L Franchising Leadership Forrester 330

Strategy Driven

DECEMBER 20, 2023

Ensure your website is mobile-responsive, optimized for search engines, and effectively communicates your brand’s unique value proposition. Consult legal professionals to ensure your business structure is sound, contracts are well-constructed, and you are aware of industry-specific regulations.

Word of Mouth Marketing 108

Word of Mouth Marketing Compliance CRM Budgeting 108