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Brands, Leadership and the Climate Crisis

Great Leadership By Dan

(They relate to what I termed ‘reputation capital’ in my first book ‘The Post-Truth Business’ regarding whether a brand is ‘trustworthy, reliable and competent’). In the context of the climate crisis, the issue of why we should trust ‘the organisation behind the brand’ regarding their environmental credentials, is vital.

Crisis 290
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Beer Branding: Image is Still Everything

In the CEO Afterlife

Many years ago, I had the opportunity to work for InterBrew (now AB-InBev) in a strategic consulting capacity. Locally and globally, maintaining resiliency of a beer brand is as exciting as it is challenging. But once your brand is on the outs with the prime target group, cardiac arrest sets in. Easier said than done.

Brand 225
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The Climate Crisis and Brand Futures

Strategy Driven

(They relate to what I termed ‘reputation capital’ in my first book ‘The Post-Truth Business’ regarding whether a brand is ‘trustworthy, reliable and competent’). In the context of the climate crisis, the issue of why we should trust ‘the organisation behind the brand’ regarding their environmental credentials, is vital.

Crisis 78
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Bigger is Not Always Better When Selecting a Search Firm to Partner With

N2Growth Blog

Or should you consider a new emerging category of super elite boutiques that give you the best of both worlds, international reach, and creative, disruptive thinking? “I Vukelic is also the co-author of Leadership Recruiting: Consulting Skills for Recruiters, a resource for senior executive talent professionals at all levels.

Execution 391
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Why Every 21st Century Sales Leader Needs to Be a Creative Problem Solver

Great Leadership By Dan

I was in art school at the time, studying graphic design and branding. Beyond solving strategic business or sales problems, how can we build our creative problem-solving capabilities to become more competitive in our careers and industries? As I’m fond of saying, “You can’t offshore, automate, or AI creativity.”

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How to Build a Brand | N2Growth Blog

N2Growth Blog

The preceding description paints the perfect illustration of why branding is one of my favorite topics…It is complex. Unless you are a very large enterprise it is unlikely that you have the time, money, staffing, or external professional relationships to execute a brand management strategy such as the one outlined above.

Brand 271
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Talent Management in the Digital Age: Attracting and Retaining Top Talent

Strategy Driven

Enhancing Employer Brand Through Strategic Partnerships In the digital age, a strong employer brand is essential for attracting top talent. One effective way to enhance your employer brand is through strategic partnerships with HR consultancy companies.