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Modern CMOs: Bridging Creativity with Commercial Acumen

N2Growth Blog

The Evolving Role of the CMO Previously, a Chief Marketing Officer’s or CMO role mainly involved traditional marketing activities like brand management, public relations, and market research. However, integrating creative innovation within a broader business strategy does not equate to an effortlessly navigable journey.

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How to Not Screw Up Your Brand Even When You’ve Been Screwed Over

Let's Grow Leaders

How you respond during times of distress can make or break your leadership brand If you’ve Googled, “what to do when you’ve been screwed over at work” and landed here, I’m sorry. Stressful times like this can enhance or destroy your leadership brand. Your brand is at stake. I want to help.

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Do Co-Working Spaces Limit Our Creativity?

The Horizons Tracker

Co-working spaces are often branded as places that are not only communal but creative, where the interactions you get with people you ordinarily wouldn’t rub shoulders with spark a host of new ideas. “Workspace managers may need to leave room for experimentation and allow flexibility.”

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Brands, Leadership and the Climate Crisis

Great Leadership By Dan

They relate to what I termed ‘reputation capital’ in my first book ‘The Post-Truth Business’ regarding whether a brand is ‘trustworthy, reliable and competent’). In the context of the climate crisis, the issue of why we should trust ‘the organisation behind the brand’ regarding their environmental credentials, is vital.

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Personal Branding at Work

Career Advancement

Individuals, like companies, have a brand, I told Stella. Those who are proactive at shaping their own brand identity are more likely to be recognized and to get ahead in the workplace. For example, if one of your desired brand attributes is “creative,” look for opportunities to showcase your creativity at work.

Brand 166
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30 Influencers Behind the Brands We Love

Lead Change Blog

We recently published an Aha Amplifier social media enabled eBook called Bryan Kramer & Leadtail On The Influencers Behind The Brands We Love that we’re very excited about. Shares links and/or retweets others’ content at a higher rate than conversationalists and brand champions. Brand Champions.

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Talent Management in the Digital Age: Attracting and Retaining Top Talent

Strategy Driven

In the bustling business landscape of London, talent management has become a crucial element for organizational success. The digital age has transformed the way businesses operate, necessitating a shift in talent management strategies to keep pace with technological advancements and the evolving workforce.