Don’t Trust Your Company’s Reputation to the Quants
Harvard Business Review
AUGUST 4, 2014
The top 10 in the most recent Harris ranking are for the most part brands that consumers do business with directly, such as Amazon, Coca-Cola, and Whole Foods. It should be no surprise that most “best practice” crisis-recovery examples (e.g., But a crisis is a tough time to start managing in an unaccustomed way.
8 
Let's personalize your content