Remove Brand Remove Development Remove Early Adopters Remove Management
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Avivah Wittenberg-Cox on Gender, Generations, and the Workplace of Tomorrow

HR Digest

The tipping point in all the organizations I work with who are serious about gender balance is when it becomes a leadership and management priority and is part of leaders’ own performance evaluations and accountability. Understanding differences in order to anticipate and serve customer needs and develop the best talent from across the globe.

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What Google “Glassholes” Reveal About Managing Innovation

Harvard Business Review

But a larger global innovation insight here demands top management attention. Innovation increasingly blurs technical and marketing distinctions between “ lead users ” and “early adopters.” That challenges how organizations need to manage, learn from and even brand their first-generation customer communities.

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Personal Needs vs. Customer Relationships

Strategy Driven

Some compile complex Customer Relationship Management algorithms to develop and maintain these relationships. As in all interpersonal relationships, from friendships, to marriage, to company and client, trust and the promise of mutual benefits are the foundation for growth and development.

Aaker 63
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Which Social Network Makes Your Customers Buy?

Harvard Business Review

They hire 20-somethings to manage the corporate Twitter account, and they are in the process of spending untold dollars on social media monitoring systems. Looking to develop and launch our business, we set our sights on one particular network — StockTwits.

Ries 9
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Why Nokia's Collapse Should Scare Apple

Harvard Business Review

Kearney as "the best-managed company in the world" — not so different from Apple today. Nokia had won by promising, communicating, consistently delivering, and relentlessly improving straightforward, relevant customer benefits, in line with its easily understood brand promise, "connecting people".

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How P&G and American Express Are Approaching AI

Harvard Business Review

There is a tendency with any new technology to believe that it requires new management approaches, new organizational structures, and entirely new personnel. And they have well-honed approaches for developing the requisite new skills in employees. “New and different” is the ethos of the day. Focus on the talent.

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A Dedicated Team of Problem Solvers Can Help Big Companies Act Like Lean Startups

Harvard Business Review

” That’s why he urges startups to “get out of the building” and talk to potential customers before beginning product development in earnest. It is the passionate early adopters who help you to gain traction, see what works and what else may be needed to make the product successful.