Harvard Business Review

JULY 18, 2017

Large companies serve mainstream customers, while innovative entrepreneurs first serve early adopters. As a free-standing enterprise operating under its own brand, FirstBuild is decidedly not another attempt to transform a traditional company’s corporate culture. ” You can’t. Separation is the key.

Innovation 8

Innovation Early Adopters Marketing Retail 8

Harvard Business Review

JANUARY 23, 2013

Scheduled before the massive annual CES gathering, it's a powwow for bloggers and other social media enthusiasts, early adopters who are quick to jump on board the next great thing. At the New Media Expo, I also interviewed Nick Harris, head of digital marketing for Benjamin Moore.

Media 10

Media First-mover Advantage Early Adopters ROI 10

Harvard Business Review

MARCH 21, 2014

Technology advancements are quickly outpacing traditional use cases, making the design and development of meaningful products harder than ever. Several years ago, Marc Andreessen, co-founder of Netscape and venture capital firm Andreessen Horowitz, wrote a famous post about the importance of product-market fit.

Levitt 8

Levitt Early Adopters Productivity Products 8

Harvard Business Review

MARCH 31, 2017

And they have well-honed approaches for developing the requisite new skills in employees. He said that the most well-known expert system they developed was one that blended Folgers coffee (no longer a P&G brand). They both work with vendors, of course, but have a strong focus on open source tools for internal development.

Supply Chain 8

Supply Chain Technology System Early Adopters 8

Harvard Business Review

MAY 15, 2012

With Novec Fluids, the team is not only working with key customers and early adopters, but it's also pushing the market toward greener options by advocating for tougher government standards and regulations. The new CEO is making sustainability, growth, and innovation a powerful trifecta.

Innovation 12

Innovation Early Adopters Energy Efficiency 12

Harvard Business Review

JULY 27, 2017

Top startups already have market leading solutions. In fact, BMW’s greatest co-innovation success, 12 years earlier, had been in a “venture client” relationship with an early stage startup: Mobileye, now a leader in collision-avoidance technology. A New Name and a Unique Brand Identity.

Venture Capitalist 8

Venture Capitalist Meyer Innovation Fixed Costs 8

Harvard Business Review

FEBRUARY 1, 2012

Yet the carping misses the conundrum faced by companies planning market entry — for Fiat to get big in the U.S. market, it had to start tiny. Eventually, once the brand had become established, separate dealers could have sprouted. Many big markets get their start in small footholds like the one Fiat has targeted.

Strategy 14

Strategy Automotive Early Adopters Advertising 14

Great Leadership By Dan

MAY 4, 2017

Most of them revolve around the role of marketing. Those who doubt the value or efficacy of marketing cite the success of such startups as Slack, Atlassian and WhatsApp, which launched with limited investment in marketing. But, it’s better to get feedback from early customers, not board members. Website UX trumps brand.

Succession 124

Succession PR Venture Capitalist B2C 124

Harvard Business Review

JULY 14, 2016

Back then however, Hughes’s contribution helped mobilize a relatively small portion of volunteers, those already familiar with social media — mainly young people and early adopters. In this article, I review three critical aspects to watch: marketing, operations, and profiling.

Bond 8

Bond Early Adopters Technology Politics 8