Harvard Business Review

FEBRUARY 26, 2014

Innovation increasingly blurs technical and marketing distinctions between “ lead users ” and “early adopters.” That challenges how organizations need to manage, learn from and even brand their first-generation customer communities. Your lead users or early adopters may be technically brilliant.

Innovation 8

Innovation Early Adopters Management Disruptive Innovation 8

Harvard Business Review

APRIL 25, 2011

Nokia had won by promising, communicating, consistently delivering, and relentlessly improving straightforward, relevant customer benefits, in line with its easily understood brand promise, "connecting people". In 2004, three years before the iPhone, it rejected a proposal to develop a Nokia online applications store.

Supply Chain 15

Supply Chain Long-term Brand Early Adopters 15

Harvard Business Review

MARCH 31, 2017

There is a tendency with any new technology to believe that it requires new management approaches, new organizational structures, and entirely new personnel. That impression is widespread with cognitive technologies — which comprises a range of approaches in artificial intelligence (AI), machine learning, and deep learning.

Supply Chain 8

Supply Chain Technology System Early Adopters 8

Harvard Business Review

MAY 15, 2012

But most importantly, I heard about some great new products and technologies. I saw this technology paired seamlessly with some regular fluorescent lighting and working well in an interior conference room. It's also remarkably safe for users and technology — you can safely dip an iPhone in the stuff.

Innovation 13

Innovation Early Adopters Energy Efficiency 13

Harvard Business Review

JULY 27, 2017

This meant that the company was leaving out huge innovation potential — thousands of startups with billions of funding — that could help BMW innovate anything from core vehicle technology (batteries, sensors, artificial intelligence software) to manufacturing innovations (internet of things, cybersecurity, robotics).

Venture Capitalist 8

Venture Capitalist Meyer Innovation Fixed Costs 8

Harvard Business Review

MARCH 21, 2014

Technology advancements are quickly outpacing traditional use cases, making the design and development of meaningful products harder than ever. With the growth customer identified, the next step is to develop a strong understanding of the problem to solve, especially through exploratory research with potential users.

Levitt 8

Levitt Early Adopters Productivity Products 8

Harvard Business Review

AUGUST 24, 2016

” That’s why he urges startups to “get out of the building” and talk to potential customers before beginning product development in earnest. It is the passionate early adopters who help you to gain traction, see what works and what else may be needed to make the product successful.

Company 8

Company Team Due Diligence Banking 8