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Artificial Persuasion: The Invisible Brand

Leading Blog

William Ammerman states in The Invisible Brand , “ AI will play an increasingly important role in our lives in the years ahead as marketers turn vast amounts of computing power to the problem of influence people’s decisions.”. Most of the time, it serves us well enhancing our lives and improving efficiency, and we welcome it.

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Vanity Phone Numbers’ Effect on Customer Recall and Business Branding

Strategy Driven

They also provide a sense of familiarity and approachability, which is fundamental in building a customer’s trust in a brand. These unique phone numbers go beyond mere digits; they embody the essence of the brand they represent. These numbers are a direct line to enhanced customer service and a stronger customer-brand connection.

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Improving Your Personal Brand as an Entrepreneur

Lead Change Blog

Personal branding is the most important way to set yourself apart from the crowd. A strong brand will deliver several business benefits such as being able to charge higher prices for your services and make it easier to acquire new customers. The question is, what are some concrete steps to improve your brand as an entrepreneur?

Brand 195
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Efficient vs. Effective | N2Growth Blog

N2Growth Blog

So much so, that I have really come to cringe every time I hear the word efficiency. It’s not really that there is anything wrong with becoming more efficient, but what I find is that far too many executives major in the minors when it comes to efficiency. Are you efficient or effective, or do you know?

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Learning & Development’s Role in Operational Efficiencies in 2022

HR Digest

Learning and Development teams of companies are working overtime to figure out ways to keep the organizations functioning in these difficult times. Training Industry research found that over half of learning and development (L&D) professionals have retooled or repurposed learning programs in response to the Pandemic.

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Elevating Your Brand: Strategies for Employers

HR Digest

Employer branding strategies are a crucial component of any successful recruitment and retention strategy. According to research, companies with a strong employer brand have 28% lower turnover rates and are able to attract 50% more qualified candidates. What are employer branding strategies?

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How To Get Noticed (and Promoted) at Work.

Rich Gee Group

Build Your Brand Your brand is how you present yourself and your professional capabilities. Cultivating a strong personal brand within your workplace can make you a go-to person in your area of expertise. Participate in workplace events and professional development opportunities. Final Thoughts.

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