Brand Development Goal Nalebuff 
Harvard Business Review
MARCH 12, 2012
Recently the CEO of a very well known consumer brand nearly scared the wits out of me. That strategy could be especially effective if the company priced access at the point just below the competitions' 'go/no-go' price for developing similar technology. Here's how and why this matters to you.
Harvard Business Review
FEBRUARY 10, 2014
Nalebuff have written in their book Co-Opetition , businesses that form co-opetitions become more competitive by cooperating. They’re now talking about joint ventures to develop a lightweight-hybrid truck. Apple makes money through licensing and Microsoft gets help in their mobile development department.
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