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The Impact of App Loyalty Programs on Customer Retention Rates

Strategy Driven

App loyalty programs have emerged as a preeminent strategy to enhance customer engagement and retention. Integrating an app loyalty programs into a business’s arsenal is no longer just an option; it has become an indispensable necessity.

Loyalty 102
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Building Your Brand: Creating a Unique Identity for Your Niche Ecommerce Business

Strategy Driven

In the ever-evolving landscape of ecommerce, establishing a unique brand identity is more than just a luxury; it’s a necessity. It demands a distinctive brand identity that resonates with your target audience and sets you apart from the rest.

Brand 102
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How to Develop a Clear Brand Strategy

Strategy Driven

Whether you’re a new brand starting out or an established brand in need of a makeover, a clear brand strategy is always necessary to ensure that your message is clear, and strategy is consistent and effective. Below are some of the key aspects you need to premise when developing your brand strategy or rebranding project.

Brand 114
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Navigating the Future- E-commerce Marketing Trends in 2024

Strategy Driven

As we step into 2024, the landscape of e-commerce marketing continues to evolve at a rapid pace. With emerging technologies, shifting consumer behaviors, and dynamic market trends, staying ahead of the curve is more crucial than ever for online businesses.

Trends 86
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Loyalty Beyond Reason Defined

Leading Blog

This is a post by Brian Sheehan, author of Loveworks: How the World''s Top Marketers Make Emotional Connections to Win in the Marketplace. For McDonald''s, it was the best kind of brand exposure you can get. At Saatchi & Saatchi, we call it Loyalty Beyond Reason. The deal made him the highest-paid player in the league.

Loyalty 282
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Top Ten Strategies for Business Success in 2024.

Rich Gee Group

Whether it's through personalized marketing, predictive analytics, or automating mundane tasks, AI and ML can revolutionize how businesses operate. From reducing carbon footprints to ethical sourcing, integrating sustainable practices can enhance brand reputation, drive customer loyalty, and even open new markets.

Strategy 195
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How To Increase Customer Loyalty

Eric Jacobson

"This means that in order to increase customer loyalty, you need to create a relationship with that customer on a deeper and much more profound level," adds Fleming. And, to do this, you need to think in an entirely new way (at times even counter intuitively) about your market, your customers and your marketing offers.