article thumbnail

Artificial Persuasion: The Invisible Brand

Leading Blog

William Ammerman states in The Invisible Brand , “ AI will play an increasingly important role in our lives in the years ahead as marketers turn vast amounts of computing power to the problem of influence people’s decisions.”. For better or worse, the invisible brand is with us, and we have come to depend on it.

Brand 281
article thumbnail

Employee Branding: Creating a Strong Company Culture

HR Digest

In today’s world, having a strong employer brand is not enough. To attract and retain top talent , companies need to focus on employee branding as well. But what is employee branding, and how is it different from employer branding? What is Employee Branding? What is Employee Branding?

Brand 96
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

How To Create And Live A Powerful Personal Brand

Eric Jacobson

Cindy McGovern shows you how to step-by-step create a powerful personal brand. Using her five-step strategy, you’ll learn how to build an impressive, authentic brand, live your brand and sell your brand. I wrote Sell Yourself because no other book out there looks at personal branding as a sales tool.

Brand 93
article thumbnail

How To Create, Live And Sell Your Powerful Personal Brand

Eric Jacobson

Cindy McGovern shows you how to step-by-step create a powerful personal brand. Using her five-step strategy, you’ll learn how to build an impressive, authentic brand, live your brand and sell your brand. I wrote Sell Yourself because no other book out there looks at personal branding as a sales tool.

Brand 82
article thumbnail

Branding Trends To Improve Your Business In 2022

Strategy Driven

What does branding mean? A brand refers to ‘a person’s perception of a product, service, experience, or organization,’ ( Emotive Brand, 2021 ). Branding refers to the actions which you take to develop your brand. Why is branding so important? Activist Brands. Immersive Branding.

Brand 103
article thumbnail

Five Ways To Make Your Brand Stand Out

Strategy Driven

In today’s world dominated by the Internet and social media, brand image plays a big part in the outreach and success of your business. So whether it’s your brand logo or website or message, it needs to be smart, eye-catching and on-point. This blog shows you five ways to help make your brand stand out. A Good-Looking Website.

Brand 119
article thumbnail

Marketing After the Purchase: 4 Emails to Educate Your Customer (Jill Schiefelbein)

Let's Grow Leaders

Taking control of your client onboarding process and providing multiple communication touch points and proactive offers of support is a digital marketing strategy that will keep your customers engaged with your product and your brand. Think of the post-purchase email marketing opportunities as ways to educate your customer.

Education 180