Artificial Persuasion: The Invisible Brand
SEPTEMBER 2, 2019
William Ammerman states in The Invisible Brand , “ AI will play an increasingly important role in our lives in the years ahead as marketers turn vast amounts of computing power to the problem of influence people’s decisions.”. Most of the time, it serves us well enhancing our lives and improving efficiency, and we welcome it. For better or worse, the invisible brand is with us, and we have come to depend on it.