Harvard Business Review

MAY 22, 2018

Many mature industries are experiencing significant technological disruption. Leaders in every industry are no doubt keeping a vigilant eye on such developments, yet one very important aspect of this disruption has been largely overlooked: technology fundamentally changes what makes your brand premium. JEWEL SAMAD/Staff/Getty Images.

Automotive 8

Automotive Brand Technology White Paper 8

N2Growth Blog

AUGUST 12, 2010

I have found that highly productive executives and companies clearly understand the value, leverage, efficiency, and economies of scale that are generated by assembling highly focused, motivated, and productive teams. Everything I know of Dan indicates he is a mature, supportive leader with his ego in check. That's consensus."

Consensus 374

Consensus Team Building Blog Team 374

Harvard Business Review

APRIL 4, 2013

Soda, or Carbonated Soft Drinks (CSD), is dominated by huge multinationals like Coca Cola — only the most recognized consumer brand in the world. Their distribution systems make CSD items available in virtually every retail format, in every country in the world, and have cost efficiencies that emerging brands cannot achieve.

Maturity 8

Maturity Retail Merchandising Brand 8

Strategy Driven

JUNE 5, 2014

After thousands of applications, it was clear that the waterfall rigidity become less efficient and effective versus a more nimble approach. For those mature waterfall users, I’m sure they have faced the reality of the extra due diligence required to add much more analytics to make the next smartest decision. What are you thinking?

Marketing 51

Marketing B2B Due Diligence Benchmarking 51

Harvard Business Review

OCTOBER 1, 2012

Mature corporations are designed to execute on the science of delivery — not engage in the art of discovery. They're bad at innovation by design: All the pressures and processes that drive them toward a profitable, efficient operation tend to get in the way of developing the innovations that can actually transform the business.

Innovation 15

Innovation Company ROI Disruptive Innovation 15

Harvard Business Review

OCTOBER 11, 2016

Companies spend a lot of time and money building strong brands to win over customers—but they often fall short when it comes to strengthening their employer reputation to win talent. Our participants were responsible for employer branding efforts in their companies. Delivering on your promises.

Globalization 8

Globalization Brand Survey Engineering 8

Strategy Driven

MARCH 18, 2011

You buy a company, invest in a brand, do R&D to meet that unmet need, expand into a new geography. PL and CM: Capabilities-driven strategy creates value through four levers: effectiveness, focused investment, efficiency, and alignment. Third, there is the simple efficiency argument. And, invariably, you invest in assets.

Resources 52

Resources Industry System Strategy 52

Harvard Business Review

MARCH 18, 2013

To really engage in conversations with stakeholders, brands are developing and curating quality content that cuts through the clutter. The spots and dots only work if they're tightly woven into a consistent and ongoing narrative from and about the brand. Brands like ours need highly creative content — lots of it.

Advertising 8

Advertising Marketing Storytelling Brand 8

Harvard Business Review

JANUARY 28, 2015

It has disrupted mature industries, such as hotels and automotives, by providing consumers with convenient and cost efficient access to resources without the financial, emotional, or social burdens of ownership. Thus, trying to foster a community of consumers around an access economy brand is rarely successful, as we found with Zipcar.

Competitive Advantage 8

Competitive Advantage Hotels Short-term Brand 8

Harvard Business Review

APRIL 25, 2013

What if your ideas, your thoughts and even your experience as a trained marketing professional didn''t amount to a hill of beans in terms of the brand''s actual advertising performance? It does more than sell; it tells a story that captivates our imaginations and connects us to a brand — and to others who share in the brand sentiment.

Marketing 12

Marketing Advertising Chief Information Officer Technology 12

Harvard Business Review

APRIL 4, 2014

Around the same time, the French beauty company, L’Oréal, said it would stop selling its flagship brand, Garnier, in the country. China is already the world’s fiercest battleground for global brands and more local companies are joining the fray. It therefore decided that it was time to rethink strategy.

Supply Chain 9

Supply Chain Retail Chemicals Marketing 9

Harvard Business Review

JANUARY 29, 2018

For the latter, we measured incumbents’ operational efficiency, commitment to innovation, and defenses against attack. In the durability state, we found efficient, mature industries — think alcoholic beverages or tires and rubber.

Industry 8

Industry Fixed Assets Retail Market Penetration 8

Harvard Business Review

JULY 29, 2013

Astra Zeneca has replaced virtually all of its field sales force support for its mature brand Nexium with a 300-person inside sales team. First, B2B sellers feel competitive pressure to cut costs, and they''re seeking more efficient ways to sell. Why do you think so many companies are turning to inside sales?

B2B 8

B2B Power Market Segmentation Customer Intimacy 8

Harvard Business Review

OCTOBER 26, 2015

I believe that industry consolidation may be the death throes of mature industries as they struggle to compete with America’s return to a more entrepreneurial, craft economy. Minimum efficient scale is getting smaller and smaller. Growing consolidation across multiple industries, but shrinking market share: What is going on?

Competitive Advantage 8

Competitive Advantage Pharmaceuticals Industry Trends 8

Harvard Business Review

DECEMBER 10, 2015

This was not a brand-new way of thinking for us: For more than a decade, we have had a successful partnership with Lurie Children’s Hospital in Chicago. Our partnering skills were maturing, so we became more precise in our evaluation process and expectations. If not, can we become the best on our own? Willingness to compromise.

Health Care 8

Health Care Committee Balanced Scorecard Discount 8

Strategy Driven

JUNE 22, 2012

This is not written to take swipes at responsible branding, marketing and advertising. Branding is a sub-set of marketing, which is a sub-sub-set of corporate strategy. Products and services assist the bureaucracy to do its job more efficiently but cannot claim credit for Big Picture success of a client’s entire industry.

Brand 50

Brand Analysis Advertising Software 50

Harvard Business Review

JANUARY 27, 2014

Subsequently they become more knowledge-based, as you share technologies, brands and customer intelligence. The forces of lawmaking, jurisprudence and, yes, ethics bring about sufficient transparency, market efficiency and fair business behavior for the conglomerate not to be worth its salt. for the S&P 500 Industrials.

Social Capital 8

Social Capital Chemicals Industry Cost 8

Harvard Business Review

AUGUST 18, 2015

There were also branding benefits to the change, as Kevin Lane Keller explained in another article. Alphabet, Larry Page writes on abc.xyz —Alphabet’s new URL—stands for two things: A collection of letters that represent language, the substrate for Google’s indexed search results (the company’s mature business).

Strategy 8

Strategy Maturity Business Model Wireless 8

Harvard Business Review

SEPTEMBER 27, 2012

It's no surprise: Instead of developing a novel line of food suited to the needs of busy Americans with distinct branding and its own distribution strategy, Gerber slapped a new label — excitingly named "Gerber Singles" — on existing pureed products and shipped them out for placement in a different aisle.

Innovation 15

Innovation Company Venture Capitalist Maturity 15

Harvard Business Review

JUNE 24, 2015

Then, they construct a plan to build and sustain advantaged positions, and, finally, they execute it rigorously and efficiently. Mars focuses on categories and brands where it can lead and obtain a scale advantage, and it creates value by growing those categories.

Strategy 8

Strategy Competitive Advantage Environment Execution 8

Strategy Driven

MAY 21, 2018

Sadly, in the ruthless world of business, there is no room for sentiments and no scope for startups that cannot be as efficient or ruthless as major corporations. However, for a startup, to make it big is a dream, and a dream is purer that obsessions. Given this, the one aspect where startups get trumped by big corporations is marketing.

Marketing Strategy 52

Marketing Strategy Marketing Strategy Benchmarking 52

Harvard Business Review

SEPTEMBER 10, 2015

Israel has been branded the “startup nation.” According to Izhar Shay, a general partner at Canaan Partners, “The investment community has matured to recognize they need to plan for scale. ” For good reason: A tiny country of only 8 million people — 0.1%

Venture Capitalist 8

Venture Capitalist Entrepreneur Marketing IPO 8

Harvard Business Review

APRIL 14, 2015

Since the birth of e-commerce, marketing experts have disagreed about the future role of brands. Some have predicted that digital technologies will hasten the demise of brands because customers will have ready access to information they need to make purchase decisions, and “brand” will therefore become less relevant.

Brand 8

Brand Brand Valuation Power Brand Management 8

Harvard Business Review

MAY 17, 2016

You can think of these distortions as a set of lenses to focus your attack on this chronic disease of maturing companies. An example is the Monday Meeting used by L Brands, the company run by Les Wexner, cited by HBR last year as the CEO with the best unadjusted financial performance in the world.

Execution 9

Execution Bureaucracy Self-aware CEO 9

Harvard Business Review

JANUARY 5, 2017

Fox News, for instance, entered the seemingly mature cable market in 1996 and experienced notable upticks in viewers after “big news” events — the 2000 election, the 9/11 terrorist attacks, and the start of the war in Iraq. So Sanders’s brand of populism wasn’t news; Trump’s was.

Media 11

Media Advertising Fixed Costs Content 11