Brand Finance Marketing Maturity 
N2Growth Blog
JANUARY 16, 2011
Have you figured out how to apply the laws of scarcity to brand management? While a brand without exposure is not much of a brand, I consistently find that brand exposure is an aspect of brand management that is all too often overlooked as a success metric.
N2Growth Blog
DECEMBER 6, 2022
Although digitization has a significant catalytic effect on these processes, a successful diversification strategy would still need a solid basis and a set of scalable growth patterns that could apply to target markets. It will most likely overcome cross-cultural barriers as it expands into new markets.
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Terry Starbucker
MAY 29, 2014
Pick the right target demo in a crowded market. They can’t shop in the mall – where there’s all teen and mature stores. You can do it without outside financing. We financed it with personal loans – just a little credit and a little faith. And, the product is a local brand ( Sock it to Me ).
Strategy Driven
FEBRUARY 14, 2017
Your business thrives on how effective its marketing strategy is. Marketing is a concept that can almost consume a business that hasn’t got its strategy in order. Most businesses place a vast proportion of their budget towards marketing and its various sub-categories. Think Of The Image And The Brand.
In the CEO Afterlife
APRIL 23, 2012
Admonished by my mother and father for unsportsmanlike behavior, I eventually matured and forged a stiff upper lip in defeat. For most of my career, I operated within intensely competitive arenas where fractions of market share points were worth millions of dollars. Today, RIM struggles to maintain 5% of the market. We thrived.
N2Growth Blog
JUNE 14, 2010
While much has been written about corporate vision, mission, process, leadership, strategy, branding and a variety of other business practices, it is the engineering of these practices to be disruptive that maximizes opportunities.
HR Digest
APRIL 9, 2024
Companies with greater diversity not only have higher retention, but they have higher revenues and operating results, as well as higher brand recognition in their marketplaces. The data also helps EY manage its workforce to meet current and future market demands.
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