How One Startup Developed a Sales Model That Works in Emerging Markets
Harvard Business Review
SEPTEMBER 7, 2016
We equipped a dozen chaiwalas with HomeStoves, trained them to use the stove, printed BioLite banners to hang on their stands, and set them up with cords, so customers could charge their phones off our stove. The thing is, for millions of people, this model doesn’t exist — and those people are my customers.
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