Brand, Finance and Microfinance - Leadership Digital

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How One Startup Developed a Sales Model That Works in Emerging Markets

Harvard Business Review

SEPTEMBER 7, 2016

This taught us that as an unfamiliar brand with a fixed retail shop, it’s really hard to acquire customers, especially if people have to go out of their way to find you. Experiment #5: Microfinance Institutions. Customers show up regularly to take out loans, arrange payments, and track their finances.

Marketing

Marketing Microfinance Retail Development

3 Things Driving Entrepreneurial Growth in Africa

Harvard Business Review

FEBRUARY 1, 2017

Another example is FunKidz, an upmarket Kenyan furniture brand that relies on Disney-like animal characters with an African twist. Java House’s affluent customers, hungry for African brands catering to their needs, trust the company’s quality. It has managed to combine international standards with African tastes.

Microfinance

Microfinance Hotels Entrepreneur Incubator

How One Startup Developed a Sales Model That Works in Emerging Markets

3 Things Driving Entrepreneurial Growth in Africa

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