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Modern CMOs: Bridging Creativity with Commercial Acumen

N2Growth Blog

The Evolving Role of the CMO Previously, a Chief Marketing Officer’s or CMO role mainly involved traditional marketing activities like brand management, public relations, and market research. However, recent technological advancements and industry shifts have expanded and evolved this role significantly.

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A List of Referrable Keynote Speakers and Topics to Consider for Your Next Conference

Great Results Team Building

In fact, according to Speakers.com , the top 10 speaking topics of 2023 are: Leadership Diversity and Inclusion Team Building Mental Health Innovation Healthcare Technology Trends Motivation Finance Economy And according to the 2023 Speaking Industry Benchmark Report by AAE Speakers Bureau, the topics event professionals are prioritizing the most in (..)

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Debbie Laskey On Social Media, Brand Audits And Leadership Books

Eric Jacobson

Her expertise includes brand marketing , social media , employee engagement , leadership development , and customer experience marketing. While a business would not trust its finances to an intern, it should only trust its social media to a full-time member of its marketing team. Third, there is the "social media ROI" mistake.

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Saving Money As A Startup – Ways To Increase Your Margins

Strategy Driven

Hiring makes financial sense for short-term projects, while buying used machinery can work out a lot cheaper than buying brand new models. Streamlining your strategy can help you pinpoint target customers, generate high-quality leads and promote your brand in the best possible light.

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How Big Data Brings Marketing and Finance Together

Harvard Business Review

Rajamannar involved finance early. To spearhead analytic efforts, he assigned a finance person – who was already embedded in marketing – to create an ROI evaluation framework and integrated her deeper into the marketing function. As an ingredient brand, Intel often struggled to link marketing to P&L impact.

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Starting Your Business In Style – You Don’t Have To Go It Alone

Strategy Driven

Financing the venture from your personal savings is an option, but won’t be open to many. The use of testimonials is one that can influence virtually anyone that encounters your brand. The ROIs gained from this technique are huge. Together, your dream team will build the foundations of success. Financial Backers.

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Genuine Success: Vitality, Service, & Outstanding Performance

Tony Mayo

Program topics include: influence and persuasion, organization and planning, finance, self-management and growth, focus and concentration, integrity, communication, health, and fitness. Want to improve ROI & speed growth. See brochure for more details. Are ready to get more done with less stress.

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