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Why Your Company Should Partner with Rivals

Harvard Business Review

Recently the CEO of a very well known consumer brand nearly scared the wits out of me. The basic goal of competition — companies need to out-compete in order to out-perform — is now holding back companies from financial success, such as the protected one described above. Here's how and why this matters to you.

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Use Co-opetition to Build New Lines of Revenue

Harvard Business Review

Nalebuff have written in their book Co-Opetition , businesses that form co-opetitions become more competitive by cooperating. For example, online retailer Wayfair (disclosure: I used to work there) partnered with Amazon to leverage their brand recognition to increase sales conversions — and in turn gave them a cut of the profits.