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Design as a New Vertical Forcing Function

Harvard Business Review

From Microsoft’s latest radical reorganization and subsequent purchase of Nokia’s devices unit to Google’s acquisition of Motorola , it’s clear that after decades of horizontal integration, high tech is in an age of increased verticalization.

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Today's Best Companies are Horizontally Integrated

Harvard Business Review

Meanwhile, what they really respond to is a brand experience that is coherent and consistently pleasurable. Today, your management team should be giving more thought to horizontal integration. Decades of tweaking levels of vertical versus horizontal integration have left deep impressions on organizations.