In the CEO Afterlife

DECEMBER 18, 2014

It starts with the corporate strategy, and includes marketing strategy, and the all-important human resource strategy. In marketing, great branding steers clear of multi-benefits; one clear, compelling benefit will find a place in busy minds. That singularity continues to deliver outstanding shareholder value.

ROE 249

ROE Human Resources Marketing Strategy Competitive Advantage 249

In the CEO Afterlife

MAY 23, 2011

The Perfect Brand Slogan. by John • May 23, 2011 • Branding , Marketing • 3 Comments. Most folks in the branding game will judge a proposed slogan or tag line by a defined set of objectives. If a slogan did not communicate the brand’s strategic intent, it was a non-starter. In the CEO Afterlife.

Brand 196

Brand CEO Marketing Proposal 196

In the CEO Afterlife

AUGUST 1, 2011

Old Brands. by John • August 1, 2011 • Branding , Marketing • 0 Comments. I realize I’ve been around a long time whenever I reminisce about the brands I was associated with in my early career. Maxill apparently has plans to resuscitate Ipana as a “retro brand” in the professional dental market.

Brand 170

Brand CEO Stage-Gate Marketing 170

HR Digest

JULY 5, 2023

Well, my ambitious friends, it’s time to set your sights on the world of Human Resources. The Rise of HR: A New Era In the ever-evolving landscape of the business world, Human Resources has emerged as a force to be reckoned with. Enter the Change Management Specialist.

Human Resources 52

Human Resources Resources Human Capital Training 52

Modern Servant Leader

MARCH 19, 2013

Before social media, traditional marketing roles emphasized push responsibilities. Most marketers focused on advertising, promotions and creating awareness through disruption of unrelated content. With the emergence of social media technologies , this responsibility shifts from mostly push to mostly pull (inbound) marketing.

Media 206

Media Public Relations Human Resources Quality 206

Women on Business

DECEMBER 8, 2010

How endearing is your brand to your customers? What do you your customers believe and understand about your brand? Using “Buddy the Elf” as an example for the four steps to brand building, this week we’ll discuss steps three and four: developing brand identification and meaning, and developing relationships with customers.

Brand 237

Brand Press Release Discount Loyalty 237

In the CEO Afterlife

SEPTEMBER 12, 2011

Crisis Management: The Ultimate Test of a Leader. by John • September 12, 2011 • Human Resources , Leadership , Strategy • 4 Comments. How is it possible for three months of crisis management ineptitude to occur in an organization the size of BP with a product as environmentally toxic as oil? Leadership.

Crisis Management 268

Crisis Management Crisis CEO Management 268

Women on Business

DECEMBER 2, 2010

How endearing is your brand to your customers? What do you your customers believe and understand about your brand? What do you your customers believe and understand about your brand? Let’s use “Buddy the Elf” as an example for the four steps to brand building. What does your brand stand for? Does it fill a need?

Brand 215

Brand Press Release Discount Customer Loyalty 215

In the CEO Afterlife

AUGUST 1, 2011

Old Brands. by John • August 1, 2011 • Branding , Marketing • 0 Comments. I realize I’ve been around a long time whenever I reminisce about the brands I was associated with in my early career. Maxill apparently has plans to resuscitate Ipana as a “retro brand” in the professional dental market.

Brand 131

Brand CEO Stage-Gate Marketing 131

Strategy Driven

SEPTEMBER 24, 2021

A company gains access to new markets by taking over or fusing with other businesses. Create a Strong Brand. But without a well-defined and solid company brand, your efforts are useless in the vast ocean of competition. You have to stand out, and your company brand is your rallying point.

Organization 90

Organization Brand Word of Mouth Marketing Marketing 90

Strategy Driven

JUNE 23, 2020

Craft a brand. Set up and manage social media pages. Create a marketing plan to entice new customers. Or hire a freelance social media manager to take care of all the business’s social channels such as Instagram, Facebook, and Linkedin. Digital Marketing. Human Resources. Build a website.

Outsourcing 95

Outsourcing Human Resources Entrepreneur Delegation 95

In the CEO Afterlife

NOVEMBER 30, 2011

by John • November 30, 2011 • Human Resources , Leadership , Life , Marketing , Strategy • 0 Comments. But unlike finite measurements such as sales, market share, profit, stock price or market cap, momentum remains an intangible – a powerful one. Market share was responding but not profit.

CEO 242

CEO Company Rogers Human Resources 242

Strategy Driven

JULY 2, 2020

Financial management is arguably the most vital operational aspect of any establishment. Software designers create these systems to fully automate various aspects of financial management, such as paying your employees and putting together reports. Marketing. Good examples of marketing software and technology include: Analytics.

Technology 95

Technology CRM Software Marketing 95

Chartered Management Institute

SEPTEMBER 22, 2012

In our knowledge economy, what would you say your brand is all about? Seth Godin regards a brand in our modern age as a set of expectations, memories, stories and relationships, which when taken together account for the decision of our customer to buy our own product/service over our rivals. They are the ones that own it.

Brand 94

Brand Godin Guidelines Human Resources 94

ExactHire - Leadership

FEBRUARY 24, 2022

The expectations business leaders place upon their human resource departments are increasing. Of course, human resource professionals came into their roles with a higher calling: cultivating the company’s human capital, its employees. The times have caught up with the nobler side of human resources.

Tips 98

Tips Human Resources Software Training 98

In the CEO Afterlife

FEBRUARY 6, 2012

More than ever, people are seeking mentors, “branding” themselves and carefully managing their careers in order to dash up that quintessential corporate ladder. So what is wrong with managing your career? Honorable career management must be anchored in the right values. I’d rather it be about us, about the team.

Career 199

Career Management Mentor Brand 199

In the CEO Afterlife

APRIL 28, 2012

In the early days of my 40 year business career, I was lucky to work under two gentlemen who instilled several critical success factors that guided me from Brand Manager to CEO. At the risk of this blog appearing as an advertorial for Harvard, I’ll gladly admit that Harvard Business Review was my favorite management resource.

Mentor 228

Mentor Advertorial Kotter Hamel 228

Women on Business

JANUARY 17, 2011

The same principles apply to e-marketing: before rolling out a campaign to a large audience, test it on a small one. How does their e-marketing supplement their traditional marketing? Create a Benchmark Traditional direct marketing always uses a control piece as the benchmark, generally with an A/B split test.

Marketing 162

Marketing Press Release Direct Marketing Discount 162

HR Digest

NOVEMBER 26, 2023

Image credit – Freepik Benefits of Having HR as a Strategic Partner HR as a strategic partner can mean many different things for an organization according to the area it invests the resources in. Automation is the future of every industry and human resources is no different.

Strategic Planning 98

Strategic Planning Reputation Long-term Human Resources 98

HR Digest

MARCH 10, 2021

Employer Branding. A key element that shapes an employer brand is its Employee Value Proposition or EVP. A key element that shapes an employer brand is its Employee Value Proposition or EVP. An EVP integrates employee engagement programs with the company’s branding to attract and retain skilled candidates.

Trends 139

Trends Emotional Intelligence Diversity Reputation 139

In the CEO Afterlife

APRIL 17, 2011

by John • April 18, 2011 • Branding , Marketing • 0 Comments. Here’s a rather fascinating little anecdote about a very famous global brand, Toblerone. In the late 80′s, a merger with Tobler-Suchard brought this wonderful brand into my product portfolio when I led Jacobs Suchard Canada (Nabob Foods).

CEO 204

CEO Brand Brand Management Human Resources 204

HR Digest

MARCH 12, 2020

Are you seeking career growth in human resources? If you want to follow a career in human resources, there are many options open to you. You can pursue the traditional role and become a human resource executive responsible for hiring, firing, onboarding, employee management, and engagement.

Career 87

Career Human Resources Outsourcing Compliance 87

In the CEO Afterlife

DECEMBER 7, 2014

To rise from the ashes, our young management team made several tough sacrifices to transform a multi-product, multi-brand operation from generalist to specialist. Branding Human Resources Leadership Life Marketing Strategy Bob Olodort CEO Complexity Culture Focus Jacobs Suchard Nabob Sacrifice Samsung Vision'

Human Resources 183

Human Resources Restructuring Competitive Advantage Marketing Strategy 183

Strategy Driven

NOVEMBER 7, 2020

It’s essential for you to outsource tasks such as these to people such as Digital Goliath Marketing who are able to manage your work efficiently, leaving you with less stress and hassle to have to do it yourself. Document management and organization. Calendar management and organization. Social media posting/management.

Outsourcing 62

Outsourcing Human Resources Learning Curve Marketing 62

HR Digest

JANUARY 19, 2023

restaurants and visited numerous international markets. Getting the employee experience right is our recipe for success across the board—because the way our people experience our brand directly impacts the way our customers experience our brand. What skills do the global HR managers of the future need to acquire?

Succession 122

Succession Diversity Globalization Learning-by-Doing 122

HR Digest

JULY 1, 2021

During the 2008 global financial crisis (GFC), BCG and the European Association for People Management surveyed 3,400 executives, including 90 senior human resources leaders in more than 30 countries, to see how they were responding. Stories matter for your brand. Are you delivering a content employment brand experience?

Media 111

Media Brand Crisis Skills 111

Chart Your Course

APRIL 16, 2018

Mandy Edwards, founder of ME Marketing Services and B2C contributor, emphasizes that “ people unfollow businesses for posting too much.” Leave it to the company’s social media and marketing department for major communications. Be Aware of Oversharing. Tailor your social activity to different audiences.

Media 100

Media Management B2C Audience 100

HR Digest

JANUARY 2, 2020

Yiorgos Boudouris, talent attraction manager at GetJobber, suggests asking yourself these revealing questions: Why don’t you enjoy your current role? Be able to adapt to the evolving career requirements and the job market. Tidy up your personal brand. Think about it - your personal brand could act as a cover letter.

Career 105

Career Agility How To Brand 105

In the CEO Afterlife

MAY 1, 2011

by John • May 2, 2011 • Human Resources , Leadership • 1 Comment. It’s not just that they are lousy people managers. If they can be labeled in ways other than as sociopaths, e.g., under-skilled, they can be managed. We look at ways to manage around them. Human Resources.

CEO 152

CEO Human Resources Brand Middle Management 152

In the CEO Afterlife

OCTOBER 23, 2011

by John • October 23, 2011 • Human Resources , Leadership , Marketing , Strategy • 4 Comments. Steve Jobs managed to harness the resources of 49,000 employees to introduce and successfully market a slew of breakthroughs. Human Resources. In the CEO Afterlife. Main menu Home.

Strategy 250

Strategy CEO Human Resources Brand 250

HR Digest

JANUARY 26, 2022

Social Media Manager . A social media manager must have good communication skills, and one of the best skills must be writing. LinkedIn , Twitter , and Facebook are some of the social media channels where social media managers can create their stories. . Human Resources Specialist.

Public Relations 52

Public Relations Press Release Human Resources Media 52

In the CEO Afterlife

SEPTEMBER 6, 2011

by John • September 6, 2011 • Human Resources , Leadership • 1 Comment. My regret is that I did not free up my other hip for Human Resources, a group of eager young managers at the rear of the functional pecking order. After all, I had come up through the marketing ranks. In the CEO Afterlife.

CEO 162

CEO CFO Human Resources Real Estate 162

In the CEO Afterlife

NOVEMBER 20, 2011

by John • November 20, 2011 • Branding , Leadership , Marketing , Strategy • 4 Comments. Michael Jackson , the theme to “Billie Jean” and a phenomenal blend of marketing and entertainment drove the Pepsi brand to the pinnacle of contemporary culture. So, what are Pepsi’s marketers doing to revitalize it?

CEO 242

CEO Advertising Brand Marketing Strategy 242

Strategy Driven

MAY 31, 2021

A franchisor brand and franchisee’s business must be substantially associated and share a common brand. The franchisor maintains control over how franchisees use its brand in business operations or provides meaningful help in this area. Each franchisee remains an independent contractor rather than a joint employer.

Franchising 123

Franchising Power Document Brand 123

N2Growth Blog

AUGUST 9, 2010

All business (for profit or not) provide goods, services, or intellectual property/capital to a market (or markets) for some form of consideration. All businesses have competition, serve stakeholders and other various constituencies, and must do certain things to avoid failure while on the path to creating a sustainable endeavor.

Blog 289

Blog Brand Depreciation CEO 289

In the CEO Afterlife

MARCH 1, 2016

Thirty-five years ago at a ceremony in Vancouver, BC, I accepted AMA’s Marketer-of-the-Year Award on behalf of Nabob Foods. This company earned that honor by re-staging a tired coffee brand with innovative packing technology and breakthrough advertising. As marketers well know, unfilled needs create opportunities to meet the need.

Brand 100

Brand Competitive Advantage Marketing Strategy CEO 100

HR Digest

APRIL 9, 2024

In an exclusive interview with HR Digest, Trent Henry, EY’s Chief Human Resources Officer (CHRO), shares key strategies driving EY’s commitment to diversity, innovation, employee well-being, and leadership development. The data also helps EY manage its workforce to meet current and future market demands.

Diversity 52

Diversity Career Globalization Learning-by-Doing 52