CEO Blog

MAY 3, 2012

Klout is a scoring system that weighs influence in social media. There is a great book Return on Influence - The revolutionary Power of Klout, Social Scoring, and Influence Marketing by Mark Schaeffer that inspired this post. My Klout score is 43 and in reading what I have influence in I surprised myself.

How To 140

How To Venture Funding Influence Media 140

Harvard Business Review

APRIL 15, 2013

Externally, this means a shift in the relationship between customers and brands. The two most important principles that emerged are that customers make the best brand advocates, and entire organizations make for the best marketing teams. Externally, empower your customers to be brand advocates. The results? The results?

Venture Funding 9

Venture Funding Brand Marketing Content 9

Harvard Business Review

JANUARY 28, 2015

Supplier relationships, brand identity, process coordination, customer loyalty, and many switching costs were all forms of information. The implications of that insight were becoming obvious for companies that sold information, like newspapers and encyclopedias. But every business is an information business, they stressed.

Porter 8

Porter Power Competitive Advantage Film 8