Brands, Leadership and the Climate Crisis

Great Leadership By Dan

This is where, for instance, the building of trust by brand’s evidencing their ongoing actions, are of such importance. They relate to what I termed ‘reputation capital’ in my first book ‘The Post-Truth Business’ regarding whether a brand is ‘trustworthy, reliable and competent’).

Brand 240

Consumer Trends: 5 Things Brands Should Know

Leading in Context

The bottom line is that consumers continue to expect much more from brands than an honest and perfectly executed transaction. This week, I share a high level view of 5 key things brands should know to be successful in reaching responsible consumers.

Trends 196
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

Personal Branding at Work

Career Advancement

Individuals, like companies, have a brand, I told Stella. Those who are proactive at shaping their own brand identity are more likely to be recognized and to get ahead in the workplace. If you’re working to hone your personal branding at work, complete this exercise yourself: List the three adjectives that best describe how you’re perceived by others at work. Use this to your advantage with personal branding.

Brand 150

Establishing a Leadership Brand Within Your Organization

Women on Business

Leadership Management branding Career Development personal branding We''ve Moved! Update your Reader Now. This feed has moved to: [link] If you haven''t already done so, update your reader now with this changed subscription address to get your latest updates from us. link].

Brand 172

Three Pillars of Great Branding (and Leadership)

QAspire

Not just meeting the expectation (that’s management), but setting an expectation. That is the starting point of leadership irrespective of whether you are leading an organization or improving a small process to ease execution. The way outcome is delivered, the mindset and intent behind how it was all put together is a key leadership differentiator. This post is inspired by an excellent post on three pillars of branding by Bernadette Jiwa.

Brand 140

Brand and Perception: Leadership Essentials

CoachStation

The leader and employee in today’s environment must possess a credible and trusted brand, much like a company does. Being aware of this helps you to take control of your brand. However, your personal brand and the perception you create is more than your Social Media profiles and habits. Continue reading Brand and Perception: Leadership Essentials at CoachStation.

Brand 105

30 Influencers Behind the Brands We Love

Lead Change Blog

We recently published an Aha Amplifier social media enabled eBook called Bryan Kramer & Leadtail On The Influencers Behind The Brands We Love that we’re very excited about. In Behind The Brand: 30 Influencers That Drive Social Media For The Brands We Love , the companies analyzed the behavioral data of 30 successful influencers on social media such as digital executives who influence digital and social programs for brands every day. Brand Champions.

Building Your Leadership Brand

Coaching Tip

The people who now report to you will form an early judgment about your leadership capabilities that will define your reputation in ways that may not serve you well, particularly when you're also mastering the full scope of your new job. So when in your leadership job, you'll need to develop and consistently operate within a broader framework of how you think about your new role. Crafting your leadership brand goes beyond being your authentic self.

Brand 132

The Decay of Brand Differentiation

In the CEO Afterlife

There’s a host of reasons why great brands decay. High on the list is weak marketing, weak management, and weak strategic discipline. I will say that the crux of the matter is the incessant pressure on management to maintain or rediscover corporate growth. Leaders Failed to Nurture Their Brands. Rather than add to a brand’s strategic advantage, they subtracted from its equity with tactical initiatives and superfluous line extensions.

Brand 180

New Brand Leadership

CEO Blog

And the brand is well known - especially in Canada. I recently read New Brand Leadership - Managing the Intersection of Globalization, Localization and Personalization by Larry Light and Joan Kiddon. Not a lot of new concepts, however it certainly pushed me to look and think of things differently - particularly from a brand leadership vs. brand management perspective. I am enjoying my CEO position at Danby. I like being in operator mode.

Brand 100

Why Great Brands Lose Their Way

In the CEO Afterlife

Never in the history of marketing has there been so much talk about branding. The conversation in the world of branding is well beyond product and service brand discussion by marketers and ad agencies. Branding has proliferated big time – we now have personal brands, country brands, political brands, cause-related brands, even cultural brands. The ramification is clutter, the arch enemy of brand identity.

Brand 206

The Future Is Where Brands Must Focus

Great Leadership By Dan

Guest post from Sean Pillot de Chenecey: Brands are built on trust, but in a post-truth world, they have a serious problem when so much of modern life is now defined by mistrust. A weakening of the vital trust connection between brands and consumers is causing enormous problems for businesses. Because if a brand isn’t trustworthy, it’ll be rejected in favour of one that is. Because just running an advertising campaign stating that a brand is trustworthy isn’t good enough.

Brand 164

A Leader’s Guide to Emotional Branding

Lead Change Blog

And, it is the dream of every brand manager. The concept of brand in this country started in the west with the branding of cattle. Obviously barbed wire fence altered the practice of using branding for identification. Brands are powerful tools for customer trust. The word “brand” is typically associated with image–logo, signage, impression, promotion, etc. Brand as Identity. There is another side of the meaning of brand.

Brand 169

A Leader’s Guide to Creating an Enduring Brand

Great Leadership By Dan

Ruthless prioritization serves you—the CEO, the general manager, the team owner, the person on the hook for the P&L of your business. Everything you decide to do in and for your business—all those hard choices and prioritizing—either reinforces or erodes your brand. Brand should be the North Star to guide you. Your brand—the thing you want to stand for in the mind of your customer—is the best way to filter your decision-making. Think of a brand that you love.

Brand 168

Control Your Brand!

Women on Business

a few weeks ago that challenged small business to think about their brand in relation to the perception of their CEO. Big companies manage this perception, but as big business the CEO’s are somewhat removed from the process. So what can we do to manage our brand? Realize that we are the brand. Many of us believe that our companies are our babies, but we fail to realize that as creators we are the brand. by Cool designs/freedigitalphotos.net.

Brand 151

Put Employer Branding at the Core of Your Strategy

HR Digest

Employer branding is an essential strategy for any organization—be it market perception or attracting the right talents to the organization. What is employer branding? . It is managing your reputation as an employer among job seekers, employees and key stakeholders.

Brand 67

How To Embrace Brand Citizenship

Eric Jacobson

You likely have noticed the sea change in the market’s demand for brands to reinvent how they engage with customers. It’s the mandate to embrace Brand Citizenship. Embracing Brand Citizenship does not mean abandoning profit, however. Brand Citizenship is a journey, not an endgame,” says Thompson. “It Brand Citizenship Brand Equity Brand Strategy Branding Do Good Eric Jacobson on Leadership and Management Leadership

Brand 50

Employer Branding and Talent Attraction in a Post-COVID World

HR Digest

Employer Branding can be termed as the identity of a business or enterprise. A strong employer brand is necessary if you want top-of-the-drawer talent and repeat customers. Much like other branding, creating a strong employer brand is all about creating a presence in the marketplace.

Brand 50

Leadership Inspirations – Socially Responsible Leader Branding

Strategy Driven

“Transforming a brand into a socially responsible leader doesn’t happen overnight by simply writing new marketing and advertising strategies. You just finished reading Leadership Inspirations - Socially Responsible Leader Branding ! The post Leadership Inspirations – Socially Responsible Leader Branding appeared first on StrategyDriven.

Brand 51

You Are Your Brand

Coaching Tip

We all have a personal brand. Some people just manage theirs better than others. Your brand is simply a set of expectations that come to mind when people think of you. We create our brands by the attitude and behaviors we display. As Tom Peters says, "To survive corporate layoffs you need to become a distinctive brand. Closing the gap between how you want to be perceived and how others actually perceive you is an important step in managing your brand.

Brand 109

The Hard-Knock Valuation of Brand Equity Growth | In the CEO.

In the CEO Afterlife

Leadership. Branding. The Hard-Knock Valuation of Brand Equity Growth. by John • October 11, 2011 • Branding , Leadership , Marketing , Strategy • 0 Comments. There’s not a Brand Manager that doesn’t want to build brand equity. Marketers, who work for the likes of P&G or Unilever, periodically check brand awareness and brand attributes to measure progress. We settled on brand sales, market share and margin.

Brand 202

The CEO as Chief Brand Custodian | In the CEO Afterlife

In the CEO Afterlife

Leadership. Branding. The CEO as Chief Brand Custodian. by John • October 17, 2011 • Branding , Human Resources , Leadership , Marketing , Strategy • 3 Comments. Never in the history of marketing has there been so much talk about branding. The conversation in the 2011 branding world is well beyond product and service brand discussion by marketers and ad agencies. The ramification is clutter, the enemy of brand messaging.

Brand 146

5 Tips For The Brand New Leader

Lead Change Blog

Best of Blogs Series Leadership Development character-based leadership lead change leader Leadership leadership skills leadership tips management skills manager new leaderThis post originally appeared on John’s Coaching Leaders blog. Greetings Leaders! When I entered the Navy as a 26 year old Ensign many years ago, I thought I knew how to lead.

Brand 246

What’s Your Leadership Marque?

Lead Change Blog

Logos, Brands, Slogans. Our world is saturated with advertising, marketing and branding, but are you missing the big picture? The true measure of branding success is when the logo stands alone without any adornment, when the consumer base at large has a brand recognition of the logo. Thoughts of the Gettysburg Address, his leadership, which overcame many setbacks, or the fact that his quotes, are among the most famous in the world. Leadership is about decisions.

A Leader's Guide To Forging An Iron Clad Brand

Eric Jacobson

Brand helps us engage customers and employees, unleash our competitive advantage, and fuel enduring growth,” explains Lindsay Pedersen, author of the new book, Forging An Iron Clad Brand: A Leader’s Guide.” “And And yet, despite this power of brand, it is grossly underused. Few leaders leverage brand fully, believing (wrongly) that brand is squishy and elusive,” adds Pedersen. Brand strategy is distilling the story of your business.

Brand 50

Bite Sized Insights on Personal Branding #IndiaHRChat

QAspire

For the first time, I participated in a Twitter Chat ( #IndiaHRChat ) on the topic “ Personal Branding for HR Professionals “ People from diverse backgrounds shared their views on personal branding in presence of special guest Mr. Anand Pillai , Chief Learning Officer of Reliance Industries. It was fun to share my insights on personal branding and they were well received. Here are the bite sized ideas on personal branding that I shared.

Brand 118

What’s Your Leadership Marque?

Lead Change Blog

Logos, Brands, Slogans. Our world is saturated with advertising, marketing and branding, but are you missing the big picture? The true measure of branding success is when the logo stands alone without any adornment, when the consumer base at large has a brand recognition of the logo. Thoughts of the Gettysburg Address, his leadership, which overcame many setbacks, or the fact that his quotes, are among the most famous in the world. Leadership is about decisions.

Employer branding is crucial in the war for talent

HR Digest

To get more out of your recruitment efforts, you need to revisit your employer branding. So employer branding itself is crucial. Job seekers spend time researching a company online before applying for a job, furthering the point that employers present an attractive brand.

Brand 58

Wiki Brands - CEO Blog - Time Leadership

CEO Blog

CEO Blog - Time Leadership Monday, December 27, 2010 Wiki Brands According the the NY Time is a good season to forgive. I read an awesome and inspiring book - Wiki Brands - Reinventing Your Company in a Customer-driven Marketplace by Sean Moffitt and Mike Dover. Sometime the Time Management Guy in me questions if it is a good use of time. I love branding. Al Ries is one of my brand heros. Companies do not own their brand, consumers in the internet age do.

Brand 159

The Perfect Brand Slogan | In the CEO Afterlife

In the CEO Afterlife

Leadership. Branding. The Perfect Brand Slogan. by John • May 23, 2011 • Branding , Marketing • 3 Comments. Most folks in the branding game will judge a proposed slogan or tag line by a defined set of objectives. If a slogan did not communicate the brand’s strategic intent, it was a non-starter. Also important: clever creative, brand image consistency, and the ability of the slogan to weather the cruel test of time. Branding.

Brand 165

Old Brands. New Hands. Last Stands | In the CEO Afterlife

In the CEO Afterlife

Leadership. Branding. Old Brands. by John • August 1, 2011 • Branding , Marketing • 0 Comments. I realize I’ve been around a long time whenever I reminisce about the brands I was associated with in my early career. Maxill apparently has plans to resuscitate Ipana as a “retro brand” in the professional dental market. Line extensions, even on healthy brands, are seldom the answer to sales and profit challenges. Branding.

Brand 147

Collaboration is the Key to Providing Consistent Brand Value

Leading Blog

As much as people love to over-complicate the topic of branding, simply put, a brand is a promise of value. The most successful brands - the ones I call Mindshare Brands - are those that deliver or over-deliver on that value promise consistently over the long haul. Think any brand that you count on to deliver what you want every single time - or pretty darn close to that. Manage collaboration with the proper tools.

Brand 240

Fusion: How Integrating Brand and Culture Powers the World’s Greatest Companies

Kevin Eikenberry

by Denise Lee Yohn Organizational culture is one of the most talked about and written about topics in leadership literature these days. The post Fusion: How Integrating Brand and Culture Powers the World’s Greatest Companies appeared first on Kevin Eikenberry on Leadership & Learning. Leadership & Supervisory Skills brand management culture vs. strategy organizational culture

Brand 124

5 Components of Charismatic Leadership

Skip Prichard

Reflections on Charismatic Leadership. In marketing, this idea is used in “purpose branding”—how a brand can change the world for the better. The role of purpose branding is to unite the firm’s employees and brand customers in the pursuit of that higher vision.

How Authenticity Can Provide Key to Success in Leadership

CEO Insider

The post How Authenticity Can Provide Key to Success in Leadership appeared first on CEOWORLD magazine. Due to the changing business climate and staffing challenges around the world, this era is being called “The Great Resignation.”

5 Tips For Brand Survival In Today's Social Climate

Eric Jacobson

Debbie Laskey developed her brand marketing and communications expertise while working in the high-tech industry, the Consumer Marketing Department at Disneyland Paris in France, the nonprofit arena, and the insurance industry. Since 2002, she has served as a judge for the Web Marketing Association’s annual web award competition; and she’s been included in the "Top 100 Branding Experts" list to follow on Twitter @DebbieLaskeyMBA. Brand Survival

Brand 50

How to Become a Better Manager

Strategy Driven

One of the most important aspects of business is management, yet this can be one of the most tricky and stressful responsibilities for entrepreneurs. As a manager, you should ensure that you are checking in with your employees frequently to address any problems or concerns they may have.

Personal branding

Lead on Purpose

Brand 100

Stop Managing Your Career

In the CEO Afterlife

More than ever, people are seeking mentors, “branding” themselves and carefully managing their careers in order to dash up that quintessential corporate ladder. So what is wrong with managing your career? Let’s be honest; at the heart of seeking out a mentor, personal branding and career management is one undeniable fact – IT IS ALL ABOUT YOU. Honorable career management must be anchored in the right values.

Career 166

Old Brands. New Hands. Last Stands | In the CEO Afterlife

In the CEO Afterlife

Leadership. Branding. Old Brands. by John • August 1, 2011 • Branding , Marketing • 0 Comments. I realize I’ve been around a long time whenever I reminisce about the brands I was associated with in my early career. Maxill apparently has plans to resuscitate Ipana as a “retro brand” in the professional dental market. Line extensions, even on healthy brands, are seldom the answer to sales and profit challenges. Branding.

Brand 122

Is Your Culture Powering or Souring Your Brand?

The Practical Leader

That’s brand management in many companies. But poor service experiences don’t match the brand promise. Brand management is an inside job. External brand management is multiplied or minimized by workplace culture. They brand themselves and the workplace. Leadership brand is built on a foundation of reciprocal trust. What they really have are leadership problems. ” Are you the leader of your brand?

Brand 72

The Best Leadership Books of 2020

Leading Blog

DeLong (Harvard Business Review Press, 2020) Teaching by Heart summarizes the author’s key insights gained from more than forty years of teaching and managing. Competing in the Age of AI : Strategy and Leadership When Algorithms and Networks Run the World by Marco Iansiti and Karim R.

Books 399

Brand Portfolio Strategy: A book review by Bob Morris

First Friday Book Synopsis

Brand Portfolio Strategy: Creating Relevance, Differentiation, Energy, Leverage, and Clarity David A. Aaker has earned and deserves his renown as an expert on branding. [.]. Bob's blog entries "Always design [or redesign] a thing by considering it in its next larger context" 2000) Brand Leadership (with Eric Joachimsthaler Brand Portfolio Strategy Building Strong Brands (1995) David A.

Brand 73