Leading Blog

OCTOBER 1, 2023

H ERE'S A LOOK at some of the best leadership books to be released in October 2023 curated just for you. Leadership experts Frances Frei and Anne Morriss argue that this belief is deeply flawed—and that it keeps you from building a great company. Be sure to check out the other great titles being offered this month.

Books 279

Books Leadership Executive Coaching Learning-by-Doing 279

N2Growth Blog

DECEMBER 8, 2023

Understanding the Role of a Chief Commercial Officer In the complex world of corporate leadership, a Chief Commercial Officer (CCO) holds a pivotal role. This position is often seen as the linchpin of a company’s commercial strategy, controlling marketing, sales, and customer service efforts to achieve optimal success.

Trends 347

Trends Business Model Execution Marketing 347

Great Leadership By Dan

NOVEMBER 27, 2018

Guest post from Sean Pillot de Chenecey: Brands are built on trust, but in a post-truth world, they have a serious problem when so much of modern life is now defined by mistrust. A weakening of the vital trust connection between brands and consumers is causing enormous problems for businesses. And this genuinely has to go all the way.

Brand 189

Brand Supply Chain Ethics Reputation 189

Strategy Driven

MAY 27, 2023

An online MBA in marketing is a great way to transition into a marketing career. It provides you with the advanced business skills and leadership knowledge you need to succeed in this growing field. The business world constantly evolves, so marketers must stay current on new trends and technologies.

Marketing 109

Marketing Career Trends Advertising 109

Eric Jacobson

JUNE 21, 2023

With two decades of marketing experience and an MBA Degree, Debbie developed her marketing expertise while working in the high-tech industry, the Consumer Marketing Department at Disneyland Paris in France, the nonprofit arena, and the insurance industry. Be sure to visit both her website and her blog.

Brand 65

Brand Leadership Marketing Strategy Media 65

QAspire

OCTOBER 4, 2017

Not just meeting the expectation (that’s management), but setting an expectation. That is the starting point of leadership irrespective of whether you are leading an organization or improving a small process to ease execution. This post is inspired by an excellent post on three pillars of branding by Bernadette Jiwa.

Brand 165

Brand Leadership Execution Process 165

N2Growth Blog

JANUARY 16, 2011

Have you figured out how to apply the laws of scarcity to brand management? While a brand without exposure is not much of a brand, I consistently find that brand exposure is an aspect of brand management that is all too often overlooked as a success metric.

Brand 365

Brand Brand Management Blog Media 365

CEO Blog

AUGUST 11, 2015

And the brand is well known - especially in Canada. Danby has some serious market share in bar fridges , window air conditioners, freezers and microwaves. I recently read New Brand Leadership - Managing the Intersection of Globalization, Localization and Personalization by Larry Light and Joan Kiddon.

Brand 100

Brand Leadership Globalization Brand Management 100

Let's Grow Leaders

MARCH 15, 2024

00:29) Leadership & Future Insights : David introduces the essence of “ Leadership without Losing Your Soul ,” promising future explorations into workplace harmony. Understand your core values and long-term vision to navigate the job market effectively and avoid the allure of superficial attractions.

Motivation 234

Motivation Strategy Talent Management Career 234

HR Digest

SEPTEMBER 17, 2022

It’s never too early to start thinking about your career, so we’ve put together a list of the best management careers in 2022. If you’re thinking of breaking into one of the best business management careers then we have some advice for you. What are the top management careers? Which one is the best?

Career 111

Career Management Software Human Resources 111

Modern Servant Leader

DECEMBER 30, 2022

There are leadership lessons in Southwest Airline’s fall from grace. The company has been a servant-leadership darling since it’s inception and co-founder Herb Kelleher applied the principles for decades before stepping down as CEO in 2001. Leadership Lessons. Southwest Airlines Fall From Grace. Invest in Technology.

Airlines 188

Airlines Leadership Short-term Long-term 188

Let's Grow Leaders

NOVEMBER 19, 2021

11:40 – The Make It Happen Box and how to use it to manage overwhelm and multiple leadership pressures. 20:39 – Nobody is perfect and how to find the values and take responsibility for your leadership. 31:07 – How effective leaders can use PR for their organization, brand, or team from a place of integrity. .”

PR 477

PR Marketing Strategy Influence Advice 477

Strategy Driven

MARCH 17, 2020

Whenever someone asks me to define marketing, I tell them that a marketer’s primary responsibility is to differentiate because when two competing products are perceived as being the same, consumers are forced to make their choice based on price. Yet, each of us has specific brand preferences. No Brand Strategy.

Technology 74

Technology Marketing Brand Mission Statement 74

N2Growth Blog

JULY 8, 2022

Many brands focus their marketing strategies on out-of-home consumption, socializing with friends and family, and humor to generate engagement. Customers demand a real commitment to ESG (Environmental, Social, and Governance) from companies and brands. Is this something you’re seeing happen more often? Agility is key.

Trends 368

Trends Agility CEO Chief Executive Officer 368

In the CEO Afterlife

OCTOBER 11, 2011

Leadership. The Hard-Knock Valuation of Brand Equity Growth. by John • October 11, 2011 • Branding , Leadership , Marketing , Strategy • 0 Comments. There’s not a Brand Manager that doesn’t want to build brand equity. We settled on brand sales, market share and margin.

Brand 253

Brand CEO P&L Brand Management 253

CEO Blog

DECEMBER 27, 2010

CEO Blog - Time Leadership Monday, December 27, 2010 Wiki Brands According the the NY Time is a good season to forgive. I read an awesome and inspiring book - Wiki Brands - Reinventing Your Company in a Customer-driven Marketplace by Sean Moffitt and Mike Dover. I love branding. Al Ries is one of my brand heros.

Brand 189

Brand Blog CEO Ries 189

HR Digest

MARCH 22, 2021

Employer Branding can be termed as the identity of a business or enterprise. A strong employer brand is necessary if you want top-of-the-drawer talent and repeat customers. This means employers have to now market themselves as viable options where people can build a rewarding career. Crisis Management.

Brand 88

Brand PR Media Reputation 88

Strategy Driven

NOVEMBER 10, 2020

Ensuring the growth and success of your company is possible with good marketing. Marketing helps your business get customers who will purchase the products and services you offer. However, online marketing is now the best method to promote and sell your products and services because of modern technology. It is cost-effective.

Marketing 122

Marketing Company Audience Media 122

The Horizons Tracker

SEPTEMBER 17, 2023

While the concept of thought leadership is well established among individuals, it is less so among organizations, which is a gap a recent study from INSEAD attempts to plug. The researchers first gathered data on follower counts and company revenue to evaluate the link between opinion leadership and business success.

Leadership 119

Leadership Content Media Audience 119

HR Digest

JANUARY 9, 2020

To get more out of your recruitment efforts, you need to revisit your employer branding. To attract the right talent, a company needs to be clear in communicating its position, culture, values, and of course services and products, which all boils down to how the company brands itself in the market. builds brand viewership.

Brand 99

Brand Storytelling Media Company 99

The Practical Leader

MAY 8, 2019

That’s brand management in many companies. Companies spend big dollars on research, marketing, and promotions to attract customers. But poor service experiences don’t match the brand promise. So customers drift away while marketing spends more money to attract more customers.

Brand 94

Brand Power Brand Management Conference 94

Lead Change Blog

DECEMBER 17, 2015

And, it is the dream of every brand manager. The concept of brand in this country started in the west with the branding of cattle. When it came time to drive cows to market, the hot tattoo was a convenient way to identify a particular cow. Brands are powerful tools for customer trust. Brand as Identity.

Brand 150

Brand Airlines Wilde Tools 150

Modern Servant Leader

DECEMBER 30, 2022

There are leadership lessons in Southwest Airline’s fall from grace. The company has been a servant-leadership darling since it’s inception and co-founder Herb Kelleher applied the principles for decades before stepping down as CEO in 2001. In servant-leadership terms, this is a failure of the principle, THOROUGHNESS.

Airlines 130

Airlines Leadership Short-term Long-term 130

N2Growth Blog

APRIL 20, 2010

Avoid controversy, maintain a high likeability factor, consistently and proactively engage your customers, be a business of character that engenders trust and confidence with your target market(s), produce a quality product or service at a competitive price point, and provide great customer service. Be very, very smart.

Brand 271

Brand Blog How To Public Relations 271

Great Leadership By Dan

MAY 28, 2020

Always challenge your assumptions, especially when entering a new market or consumer segment. History is filled with examples of successful brands that became too complacent and then obsolete. Underwood, Kodak, Walkman, Blackberry, Vertu, and Blockbuster are just some of the brands that now cease to be relevant.

Brand 233

Brand Marketing Price Globalization 233

In the CEO Afterlife

FEBRUARY 5, 2011

Leadership. Brand Surgery – excerpts from my Marketing Magazine article. by John • February 5, 2011 • Branding , Leadership , Marketing , Strategy • 1 Comment. Now my accountant, my lawyer, my portfolio manager and even my neighbour talk to me about brands. Main menu Home.

Magazine 100

Magazine Brand Article Marketing 100

N2Growth Blog

SEPTEMBER 28, 2020

In the years that have passed, we’ve continued to expand and refine the list by looking for CHROs able to innovate and outperform their peers regardless of current market dynamics in play at the time. Remember, it’s the people and culture who enable technology and marketing success – not the other way around. ?.

Human Resources 469

Human Resources Globalization Diversity Resources 469

Strategy Driven

AUGUST 22, 2023

From analyzing the regulatory environment and building the right team to deciding which risks to take and managing and mitigating these risks by devising effective strategies, an entrepreneur is responsible for playing many roles all at once. However, the most important duty associated with entrepreneurship is leadership.

Entrepreneur 110

Entrepreneur Storytelling Leadership Long-term 110

HR Digest

JANUARY 7, 2024

Career management strategies are more important now than ever before as we step into a new year and hope to leave behind one that was full of job losses and instability. Consider working with your managers to determine the career path of an employee who joins an organization, and define the ways they can hope to grow with your team.

Career 59

Career Strategy Management Mentor 59

Strategy Driven

JUNE 30, 2018

“Transforming a brand into a socially responsible leader doesn’t happen overnight by simply writing new marketing and advertising strategies. You just finished reading Leadership Inspirations - Socially Responsible Leader Branding ! ” Simon Mainwaring. Consider leaving a comment! All rights reserved.

Brand 50

Brand Simon Advertising Leadership 50

N2Growth Blog

NOVEMBER 29, 2022

Senior leadership hires can make or break an organization. In a hiring market like the one we’re currently experiencing, finding a true game-changing leader is extremely challenging. Kelli Vukelic is CEO of N2Growth and is responsible for the firm’s global executive search and leadership advisory services. Plethora of Choices.

Execution 392

Execution Chief Operating Officer Brand Class 392

Skip Prichard

FEBRUARY 8, 2021

Reflections on Charismatic Leadership. In marketing, this idea is used in “purpose branding”—how a brand can change the world for the better. The role of purpose branding is to unite the firm’s employees and brand customers in the pursuit of that higher vision. Take ice-cream brand Ben & Jerry’s.

Charisma 144

Charisma Bond Leadership Brand 144

In the CEO Afterlife

SEPTEMBER 25, 2015

There’s a host of reasons why great brands decay. High on the list is weak marketing, weak management, and weak strategic discipline. I will say that the crux of the matter is the incessant pressure on management to maintain or rediscover corporate growth. Leaders Failed to Nurture Their Brands. Why the stagnation?

Brand 100

Brand Competitive Advantage Fashion Price 100

Great Leadership By Dan

DECEMBER 19, 2019

Guest post by Raghu Kalé: IS leadership overrated? Some folks manage to deceive themselves into believing that they are leaders. Leadership traits are the same; either you have them, or you don’t. I have witnessed how power-hungry managers wield power by inspiring a few for some time before the disillusion sets in.

Leadership 161

Leadership Ethics Morale Brand 161

Rich Gee Group

DECEMBER 17, 2021

It's the familiarity and appeal of a brand, celebrity, company, or entertainment product (e.g., Q-Scores and other variants are primarily used by the advertising, marketing, media, and public relations industries. It’s all about your BRAND. I speak at conferences or write articles to promote my ideas, my area, and my brand.

Brand 195

Brand Conference Industry Public Relations 195

The Practical Leader

AUGUST 16, 2023

One morning, I asked a group of very quiet participants a series of questions about their organization’s climate and leadership effectiveness. His observation points to a big leadership problem, “The opposite of love is not hate, it’s indifference. Some managers will complain about a declining work ethic.

Energy 52

Energy Crisis Absenteeism Leadership 52

In the CEO Afterlife

MAY 23, 2011

Leadership. The Perfect Brand Slogan. by John • May 23, 2011 • Branding , Marketing • 3 Comments. Most folks in the branding game will judge a proposed slogan or tag line by a defined set of objectives. If a slogan did not communicate the brand’s strategic intent, it was a non-starter.

Brand 196

Brand CEO Marketing Proposal 196