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Five Foundational Truths of Youth Marketing (and Leadership)

Leading Blog

In The Gen Z Frequency , authors Gregg Witt and Derek Baird tackle this demographic which is projected to be the largest consumer demographic in history. The HRC Retail Advisory forecasts this generation to drive 40% of all US consumer spending, and yet it is one of the most challenging generational cohorts for brands to reach.

Marketing 263
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Transforming Commerce: Chief Commercial Officer Search

N2Growth Blog

Understanding the Role of a Chief Commercial Officer In the complex world of corporate leadership, a Chief Commercial Officer (CCO) holds a pivotal role. This position is often seen as the linchpin of a company’s commercial strategy, controlling marketing, sales, and customer service efforts to achieve optimal success.

Trends 366
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How to Say No at Work: Powerful Phrases to Stand Your Ground

Let's Grow Leaders

In our leadership programs, we always recommend facing difficult conversations with confidence and humility. For example, “Yes, it sounds like this project would benefit our marketing strategy. I can certainly prioritize this new marketing project if we can shift the product deadline. That idea is so fun!

Power 579
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Bigger is Not Always Better When Selecting a Search Firm to Partner With

N2Growth Blog

Senior leadership hires can make or break an organization. In a hiring market like the one we’re currently experiencing, finding a true game-changing leader is extremely challenging. When engaging with a boutique firm, you are more likely to deal directly with the person or team leading your project. Plethora of Choices.

Execution 392
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The Hard-Knock Valuation of Brand Equity Growth | In the CEO.

In the CEO Afterlife

Leadership. The Hard-Knock Valuation of Brand Equity Growth. by John • October 11, 2011 • Branding , Leadership , Marketing , Strategy • 0 Comments. There’s not a Brand Manager that doesn’t want to build brand equity. We settled on brand sales, market share and margin.

Brand 253
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How to Rectify a Serious Leadership Mistake

Lead Change Blog

While not a life and death situation, it is rather irritating and puts the completion of our exciting project back further. Here’s how to rectify the worst of leadership mistakes. Learn from brands. Embrace the mistake you’ve made. Businesses make mistakes all the time. Businesses make mistakes all the time. Don’t dwell.

How To 261
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What's your Q-SCORE?

Rich Gee Group

It's the familiarity and appeal of a brand, celebrity, company, or entertainment product (e.g., Q-Scores and other variants are primarily used by the advertising, marketing, media, and public relations industries. It’s all about your BRAND. I speak at conferences or write articles to promote my ideas, my area, and my brand.

Brand 195