How Vineyard Vines Uses Analytics to Win Over Customers
Harvard Business Review
JUNE 8, 2018
When brothers Shep and Ian Murray cut their ties with Corporate America to start a little company on Martha’s Vineyard in 1998, their motivation was clear : “We’re making neck ties so we don’t have to wear them.” ” Of course, this type of real-time, one-to-one marketing is easier said than done.
8 
Let's personalize your content