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8 Legal Things You Should Know Before Starting a Business

Strategy Driven

A trademark offers brand protection in all 50 states and legally protects your business to places where your business is not registered within the US. When picking a business name, you need to make sure that it reflects your branding. Obtain Business Permits and Licenses. Ensure You Are Not Violating Trademarks.

Insurance 115
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Key Considerations for Small Businesses: What You Need to Know

Strategy Driven

Ensure your website is mobile-responsive, optimized for search engines, and effectively communicates your brand’s unique value proposition. Implement customer relationship management (CRM) systems, point-of-sale (POS) solutions, and other digital tools to streamline processes and minimize errors.

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Old Brands. New Hands. Last Stands | In the CEO Afterlife

In the CEO Afterlife

Old Brands. by John • August 1, 2011 • Branding , Marketing • 0 Comments. I realize I’ve been around a long time whenever I reminisce about the brands I was associated with in my early career. Maxill apparently has plans to resuscitate Ipana as a “retro brand” in the professional dental market.

Brand 170
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Things to Consider When Relocating a Business

Strategy Driven

It helps in managing expectations and reducing anxiety. This includes updating your business licenses and registrations to reflect your new location. Updating Marketing and Branding Materials A change in location is an opportune time to update your marketing and branding materials.

Brand 118
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Ways To Protect Your Intellectual Property

Strategy Driven

Trademarks are typically used in marketing strategies and identifying a brand. You own the rights to your logos, symbols and other branding identities in perpetuity. Implement A Confidentiality, Non-Disclosure or Licensing Contracts. Trademarks are slightly different than copyrights.

Licensing 109
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The Power Dynamic Between Two Parties: Everything You Ever Wanted to Know About Franchise Agreements

Strategy Driven

Each franchise must adhere to all terms and conditions or risk losing its license. A franchisor brand and franchisee’s business must be substantially associated and share a common brand. The franchisor maintains control over how franchisees use its brand in business operations or provides meaningful help in this area.

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Old Brands. New Hands. Last Stands | In the CEO Afterlife

In the CEO Afterlife

Old Brands. by John • August 1, 2011 • Branding , Marketing • 0 Comments. I realize I’ve been around a long time whenever I reminisce about the brands I was associated with in my early career. Maxill apparently has plans to resuscitate Ipana as a “retro brand” in the professional dental market.

Brand 131