Leadership & Loyalty | N2Growth Blog

N2Growth Blog

One of the things I tend to value most is loyalty. In fact, there are few things I loathe more than gravy trainers, fare weather friends, gossips and others that display a lack of loyalty. But in this &# what have you done lately for me&# society where relationships have degenerated into little more than stepping stones, loyalty seems to be elusive as best. In today’s post I’ll examine the value of loyalty as it relates to leadership. We need more loyalty.

How to Develop a Clear Brand Strategy

Strategy Driven

Whether you’re a new brand starting out or an established brand in need of a makeover, a clear brand strategy is always necessary to ensure that your message is clear, and strategy is consistent and effective. Coca Cola is one brand that has excellent consistency.

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Loyalty vs. Tenure | N2Growth Blog

N2Growth Blog

If your organization confuses loyalty and tenure there is trouble on the horizon…If your business rates tenure higher than performance as a measure for employee evaluation, it is time for you to consider updating your talent management practices and procedures. You see tenure is not synonymous with loyalty, but rather is more often a measure of compliance and survival. I’ve also attempted to distinguish between loyalty and tenure. I agree that loyalty is critical.

Building Customer Loyalty :: Women on Business

Women on Business

I build brand and customer trust by being loyal to THEM and by NOT expecting them to be loyal to me! How do I build customer loyalty? I earn loyalty by giving it. Brand your ideas internally. Loyalty has to be intentional and designed. Building Your Brand “Buddy The Elf” Style – Part 2 Last week I talked about the first two steps of. Delighting customers doesn’t build loyalty.

Brand Real

CEO Blog

I love Branding. Brand to a company is like reputation is to a person. Brand does also. I read Laurence Vincent's book - Brand Real - How Smart Companies Live Their Brand Promise and Inspire Fierce Customer Loyalty. Many people who think brand think about the former but it is the latter that really matters. Real brands make promises that they keep". And this is why we pay more for trusted brands. New technology - speech jamming.

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Customer Loyalty – Marrying Ease With Humanity

Tanveer Naseer

They seek, and have come to expect, companies will make their lives easier and provide technological solutions that enable them to do business with you “on their terms” and in the context of their busy lives. Back in high school, the last word most of us wanted attached to our personal brand was that we were “easy”; however, in business today that is a badge of honor! But wait, didn’t I suggest that customer loyalty involves a marriage of some sort?

Stop Measuring Employee Loyalty By Tenure: 5 Steps to Creating a Boomerang Culture

Great Leadership By Dan

The old loyalty paradigm is dead, and it’s time for us to switch from measuring employee loyalty by length of employment, to an entire career lifetime regardless of whether a paycheck is involved or not. When organizations are demonstrably invested in their employees, people feel more loyalty towards them and are more willing to make good things happen in the workplace. culture Lee Caraher loyalty the Boomerang Principle

5 Tips For Brand Survival In Today's Social Climate

Eric Jacobson

Debbie Laskey developed her brand marketing and communications expertise while working in the high-tech industry, the Consumer Marketing Department at Disneyland Paris in France, the nonprofit arena, and the insurance industry. Since 2002, she has served as a judge for the Web Marketing Association’s annual web award competition; and she’s been included in the "Top 100 Branding Experts" list to follow on Twitter @DebbieLaskeyMBA. Brand Survival

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Building Your Brand “Buddy The Elf” Style – Part 2 :: Women on.

Women on Business

How endearing is your brand to your customers? What do you your customers believe and understand about your brand? Using “Buddy the Elf” as an example for the four steps to brand building, this week we’ll discuss steps three and four: developing brand identification and meaning, and developing relationships with customers. Step 3: Branding Identification and Brand Meaning: What does Buddy mean to you? This is the same for your brand.

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Making Your Employer Brand More Appealing

HR Digest

Corporate branding has gone beyond just attracting consumers, considering recent trends and business demands. Lots of companies now lay emphasis on their employer brand; it’s a great tool in attracting and retaining skilled employees. You are likely to lose the best job candidates to your competitors if they are winning the branding battle. Hence, there is a need to revamp your corporate brand, making it more appealing.

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6 Ways to Improve the Customer Experience in Your Restaurant

Strategy Driven

This technology can help you eliminate waiting times for customers, increase the accuracy of orders, and reduce operating costs. Introduce loyalty schemes. A loyalty scheme can be as simple or complex as you need it to be.

Technologies Your Business Really Can’t Afford Not To Embrace

Strategy Driven

They will see this as a time of technological revolution where science fiction met with science fact. A lot of the technologies themselves have been around, in some form or another for decades but through generations of refinement and repurposing, we are now witnesses to the emergence of technologies that will change the world. To say that these are exciting times is an understatement, yet it’s surprising how slow some businesses are in embracing technology.

Building Your Brand “Buddy the Elf” Style – Part 1 :: Women on.

Women on Business

How endearing is your brand to your customers? What do you your customers believe and understand about your brand? Let’s use “Buddy the Elf” as an example for the four steps to brand building. What does your brand stand for? It’s essential that your brand be built on key strengths that mirror the needs, wants, desires of your target audiences. Brand Associations: What is Buddy About? When is a “brand&# not just a brand?

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How to Build Long-Lasting Customer Relationships? (A Step-by-Step Guide)

Strategy Driven

With the advancement of technology, consumer behavior has changed. Hence, it is very easy for customers to switch to new brands that appeal to them more. With these changes, maintaining customer relationships is what makes a brand stand out from its competitors.

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The Brands That Make Customers Feel Respected

Harvard Business

What drives their loyalty? CQ tries to assess what draws customers to certain brands, like REI, Wegmans, Dove, and Marriott. It describes and measures five attributes that consumers value in a brand: openness, relevance, empathy, experience, and emotion. A brand’s performance on these measures predicts loyalty outcomes and is clearly correlated to profit (ROA) and growth (revenue). Branding Customers Digital Article

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The Most Successful Brands Focus on Users — Not Buyers

Harvard Business

What makes a brand successful in the digital age? A joint study by SAP, Siegel+Gale, and Shift Thinking suggests that digital brands don’t just do things differently; they also think differently. Where traditional brands focus on positioning their brands in the minds of their customers, digital brands focus on positioning their brands in the lives of their customers. consumers and asked them about 50 different brands, both digital and traditional.

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NFTs as a Reward: Should We? Shouldn’t We?

HR Digest

Brands can use NFTs as rewards to increase engagement and reward loyal customers. NFT loyalty programs can also help drive member acquisition. Brands must figure out a way to leverage longevity and relevancy.

Marketers Need to Stop Focusing on Loyalty and Start Thinking About Relevance

Harvard Business

If your customer retention strategy relies on “buying” loyalty with rewards, rebates, or discounts, it is coming at a high cost. That’s because the “loyalty era” of marketing, as we’ve known it, is waning. Yet, according to recent consumer research from Kantar Retail, 71% of consumers now claim that loyalty incentive-programs don’t make them loyal at all. Consider Yoplait, the global yogurt brand owned by food giant General Mills.

Digital Growth Depends More on Business Models than Technology

Harvard Business

Given that those companies were all venture-financed and emerged from Silicon Valley, you might assume that the key ingredients that have ensured their success were cutting-edge technologies, digital platforms, and customer bases that were chiefly made up of digital natives. Yes, those companies had great technologies, platforms, and demographics, but the secret of their success turns out to be much more prosaic. Yagi Studio/Getty Images. For startups, 2009 was a good year.

Why Your Company Culture Should Match Your Brand

Harvard Business

Each of these companies has aligned and integrated its culture and brand to create a powerful engine of competitive advantage and growth. Their leaders understand that a strong, differentiated company culture contributes to a strong, differentiated brand — and that an extraordinary brand can support and advance an extraordinary culture. You achieve this by cultivating a clear, strong, and distinctive brand-led culture.

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How Consumer Brands Can Connect with Customers in a Changing Retail Landscape

Harvard Business

When news broke earlier this year about Amazon’s courtship of some of the world’s biggest consumer packaged goods (CPG) brands, it touched off a wave of speculation. On one side is the growing interest of brands in direct-to-consumer (D2C) models. On the other side are persistent worries about conflict — not just with traditional distribution channels but also with retailers carrying the brand. Sponsored by DXC Technology.

8 Things Every Small Business Needs To Consider When Expanding

Strategy Driven

Brand consistency. If you’re expanding your business overseas, there’s a large chance that your brand is brand new and will have little or no recognition. Your brand consistency is important, but you also need to think about how your brand will appear in foreign languages.

Putting Customers at the Heart of Your Brand to Create Passionate Fans: What Microsoft Learned About Customer Engagement in the Sports Industry - SPONSOR CONTENT FROM Microsoft

Harvard Business

But today, there’s nothing linear or traditional about the way businesses and their brands can explode in scale overnight—sometimes before the product even makes it into the hands of customers. These data sources spanned numerous systems—like the membership program, ticketing system, online store, and mobile apps that enable fans to gain loyalty points—and wrangling the data into one platform was a key creative and technical challenge.

Why Your Customer Loyalty Program Isn’t Working

Harvard Business Review

This latest frequent flyer reboot is an example of how the meaning, measure, and management of “customer loyalty” are changing. Nurturing customer loyalty requires a better understanding of its nature, and the nature of loyalty depends on the economics of the business: loyalty to automobiles and mobile phones is qualitatively and quantitatively different than loyalty to hotels and airlines. Loyalty is a mutual investment, not just an exchange.

Quantum Marketing

Eric Jacobson

An explosion of game-changing new technologies, data and cultural shifts will render traditional marketing frameworks and strategies ineffective, and turn the function upside down.” Reach all five human senses, with Multi-Sensory Marketing and Sonic Branding.

The Customer Profile: Your Brand's Secret Weapon

Harvard Business Review

These brands are missing out by not fully understanding who their customers are. Let's face it: the signal-to-noise ratio is still fairly low among brands. Aside from a select few companies — like Amazon — most brands still have no unified view of what their customers are saying, doing, or buying on their websites, in retail, and across social media. But brands already have siloes of data about their consumers. Advertising Customers Technology

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The Coming Branded-Currency Revolution

Harvard Business Review

Loyalty points. But together they account for more than $165 billion in purchasing power ( $110 billion in gift cards purchased, $48 billion in loyalty points earned, and more than $5 billion in product coupons redeemed). These instruments share a common objective: to influence purchase decisions by equipping consumers with incremental spending power for specific brands and retailers. What does this mean for retailers and brands? Coupons. Gift cards.

How To Grow Your Business In A Competitive Industry

Strategy Driven

Even if you are the most successful brand in your industry, you can be sure that the competition will be looking for innovative ways to grow and knock you off of your perch. This is a way of promoting your brand, showing your expertise, and providing value to your target customer. Promote Customer Loyalty. There are constantly new trends, technology and other innovations coming to light in the world of business and taking advantage of these early can be critical for growth.

Quantum Marketing

Eric Jacobson

An explosion of game-changing new technologies, data and cultural shifts will render traditional marketing frameworks and strategies ineffective, and turn the function upside down.” Reach all five human senses, with Multi-Sensory Marketing and Sonic Branding.

Inexpensive Ways to Engage Your Clients in 2021

Strategy Driven

Thanks to the technology available nowadays, engaging them has never been easier or more affordable. When done right, your engagement strategy will result in a customer-focused business which will, in turn, boost more growth and loyalty. Build a Loyalty Program.

How Top Brands Pull Customers into Orbit

Harvard Business Review

They go beyond customer loyalty to building customer gravity. These orbit brands are actively building new Customer Gravity Generators. Orbit brands are organized differently than traditional companies. Traditional brands are like artillery. Orbit brands are more like scientists building a supercollider. You want to measure the attractiveness of your brand — how well you pull customers in, and how well they pull other customers in with them.

Staying Relevant as an Older, Small Business Today

Strategy Driven

Communication Technology. In a highly competitive digital world, the key is to keep up with the latest technology. Loyalty from customers to businesses is a dying quality and so, though you may argue that you’ve been at this game for far longer than your competitors have been around, adapting to the mindset of someone just starting out is the largest and most beneficial step you can take to stay relevant in the modern marketplace.

The Brand Benefits of Places Like the Guinness Storehouse

Harvard Business Review

But as consumer interactions become ever more digital – perhaps because of this — consumers are seeking out real-world interactions with brands and their stories. In response, a growing number of experience design agencies (mine among them) are creating “experiential brand homes” like the Guinness Storehouse in Dublin — physical destinations (think of them as theme parks for the brand) that engage customers and build loyalty.

Personalized Technology Will Upend the Doctor-Patient Relationship

Harvard Business Review

Wearable technologies, implanted devices, and smartphone apps allow continuous monitoring and create a ubiquitous, 24/7, digitized picture of your health that can be accessed and analyzed in real-time, anywhere. With incremental revenue, cost savings, and customer loyalty all up for grabs, a range of players—from consumer product companies to digital and mobile technology firms—are already fiercely staking their claim.

The Customer Profile: Your Brand's Secret Weapon

Harvard Business Review

These brands are missing out by not fully understanding who their customers are. Let's face it: the signal-to-noise ratio is still fairly low among brands. Aside from a select few companies — like Amazon — most brands still have no unified view of what their customers are saying, doing, or buying on their websites, in retail, and across social media. But brands already have siloes of data about their consumers. Advertising Customers Technology CLV

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How To Maintain Business Relevance In A Changing Market

Strategy Driven

That said, it makes sense to involve them in your processes to ensure their loyalty. Your employees represent your brand, and their performance can keep your business thriving or destroy it. Invest in the right technology. Being a business owner has its perks.

The Wearable Brand, Tracking Your Every Move

Harvard Business Review

Much has already been written about the technology and gamification of an active lifestyle that Nike delivers with this hybrid of a watch, accelerometer, online social network, and digital physical activity drill sergeant. What I find even more fascinating is how there, on your wrist, each and every waking (and sleeping) moment lives the Nike brand. The brand is permanently there, jolting you into action, applauding your accomplishments — and branding you.

Why Businesses Must Grasp Millennial Thinking or Face Economic Calamity

Great Leadership By Dan

One example is their relationship with technology. All of us, regardless of which generation we belong to, have been impacted by technology,” Costin says. You could think of it this way: If technology were a geyser, Baby Boomers and Generation Xers have been sprayed by its impact, but Millennials got drenched.” And their natural use of technology transformed the way they act as consumers, Costin says. Brand loyalty means something.

Invest in Your Customers More Than Your Brand

Harvard Business Review

The overwhelming majority of advertising/promotion/marketing/branding investments and expenditures most organizations make today are more about "selling things" than "helping customers." Consequently, the Bezos bet is that relevant recommendations and reviews — good advice — are better brand investments than digital sales pitches. That's brand building's digitally-mediated future. Ironically, that's digital advertising's "brand."

Top Careers for HR Professionals to Pursue

HR Digest

The management person deals with sales, marketing, and branding of a company and its services and products; the HR consultant does the same job but his or her focus is on the people in the organization. Workshops can be about upskilling or exposing employees to new technology or processes.

Reverse Innovation in Tech Startups: The Story of Capillary Technologies

Harvard Business Review

But can reverse innovation be relevant in the world of high-technology? The very definition of "high-technology" hints at something typically reserved for the developed world. Furthermore, for the past half-century, technology solutions have inevitably come from developed nations and occasionally "trickled down" to the emerging markets. However, the story of Capillary Technologies portends a global shift of technology "trickling up" in the opposite direction.

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10 Ways to Improve Service Industry Operations

Strategy Driven

Utilize Restaurant Technology. Any business in the service industry that is yet to embrace technology stands to lose a lot. Technology has improved operational efficiency by reducing workload, eliminating paperwork, streamlining services, and ultimately increasing sales.

How Smart Speakers Are Poised to Reinvent the Travel Industry

Harvard Business

If consumers start turning regularly to smart speakers for their travel needs, they could end up interacting less and less with traditional airline, hotel, and even online travel agency brands. Or, if travel companies are paying attention, such voice-enabled devices could provide brands with a new front door to the customer. Use loyalty programs as leverage. Adapt content to conversational search and protect branded search. Technology Analytics Travel Digital Article